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Communication HAS EVOLVED

Your conversations INFLUENCE MANY POSSIBILITIES

You play A COMPLEX GAME OF CHOICE

•  Imagine the buying process as a neural network with

multiple connections

•  Your communications travel through this network

•  It could spark interest at any point on the network

•  Customers are “digital natives” – they live online

•  They deal with multiple

choices and influences

•  Yo u r c o m m u n i c a t i o n

competes in this arena

© COPYRIGHT 2013 SCALE UP DIGITAL 8/21/13 2

Your connections ARE NOT FUNNELIZED

•  The offline “Awareness- Interest-Decision-Action” funnel doesn’t apply online

•  Buyers don’t follow a linear path

•  Buying behavior is more impulsive and erratic than ever before

Distraction IS YOUR ONLY OPPONENT

Authenticity IS THE ONLY WAY TO ENGAGE

We believe CONTENT IS MARKETING’S CURRENCY FOR AUTHENTICITY

•  You may come back if it’s -  Fresh

-  Creative -  Engaging

-  Valuable •  These are ingredients of

an authentic experience

•  Let’s say you get an email alert while you’re

reading this •  What guarantees that

you will come back? •  What if the email is from

our peers?

Reduce Increase

8/21/13 © COPYRIGHT 2013 SCALE UP DIGITAL 3

Own your conversations WITH STRATEGIC INBOUND MARKETING

Search, display, social

BRAND’S CORE FOCUS CUSTOMER JOURNEY

EXPLORE

CONNECT

DECIDE

TRY/ BUY

ADVOCATE

PLAN

REACH

ACT

CONVERT

ENGAGE

Discover, read, like, follow , explore inbound links

Spend time, share, comment, interact

Lead on, share information

Order, try or buy

Repeat transaction, refer

Publish and promote branded content Be discoverable

Draw people to your content hub. Increase interactions.

Call to action and earn permission

Capitalize on marketing investment

Nurture leads for new transactions

Website, blog, community, interactive tools

CRM, automated lead nurturing

Sales engine / Follow up

Increase owned & earned content

COLLATERAL


Service A FULL SERVICE CONTENT MARKETING COMPANY

Design

Responsive online experiences

to deliver marketing goals.

•  Websites

•  Ecommerce stores

•  Emailers

•  User experiences

Content

SEO content to engage your

audience and fuel advocacy

•  EBooks, articles

•  Social media content

•  Interactive content

•  Branded content

Campaigns

Goal oriented inbound marketing

programs

•  Email marketing

•  Social media marketing

•  Content marketing

•  App/Book/Movie marketing


Process OUR GOAL – GROW YOUR BUSINESS ONLINE

Sync

Setting the right business context

through

•  Questionnaires

•  Diagnostics

•  Briefs

•  Management discussions

•  Brainstorming

Shape

Translating the business context

to hand crafted

•  Brand experiences

•  Communication

•  Conversations

•  Digital content

•  Online marketing strategies

Ship

Delivering marketing goals

through

•  Campaigns

•  Prospects

•  Leads

•  Insights

•  Optimized costs


People DRIVEN PASSIONATE COMMITTED ACTIONISTS

Vasundhara S Founder- CEO

Our vision is to deliver the value of focus to dig i ta l nat ives through content marketing

Abhishek Sood Advisor- Technology Electronics, technology, digital innovation

Yashita Mukhi Advisor- Strategy Digital advertising, contemporary media

Roshni Agnani Advisor- Insights Consumer, community, culture, buying behavior

Namita Vora Content Strategy social media, blogging, brand communication

Kratika Tharani Talent Development sourcing, management development

Rimi Shah Client Relations North America, Servicing, relationships

“

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Clients


SOFTWARE PRODUCTS

TRAVEL

LUXURY REAL ESTATE

MEDIA

FINANCIAL SERVICES

TALENT DEVELOPMENT

INDUSTRIES FEATURED CLIENTS

www.scaleupdigital.com < >

Let’s plan not just for the

people you reach, but also for the people that they reach!

“ “

Start a conversation with us today

EMAIL: [email protected]

HAND PHONE: +91 97655 - 56781 OR +1(347) 670 - 4148

Business

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