Changing Behaviour to reduce the impact of obesity and alcohol

related diseases

Claire McDonald – Behaviour Change Lead, London Health Programmes

Johanna Ejbye – Innovation Lead,

NHS London

The competition: an overview • A total of £2 million is available for the competition

• Phase 1 (Feasibility Phase): We expect to select 8-12 projects with a total sum of funding available of up to £800,000.

• Phase 2 (Prototype Development Phase): the remaining 1.2 million will be used to support a number of projects in Phase 2, we are expecting for this to be up to 4 projects

• You must enter Phase 1 to be eligible for entry into Phase 2

• Closing date for applications is 12 noon, 1 June 2012

• Details for how to apply can be found on www.london.nhs.uk/sbri

Competition partners

• The Department of Health is the funding organisation

• NHS London will manage the competition process

• London Health Programmes can offer guidance to successful applicants and provide links to healthcare organisations that serve London.

What is behaviour change

Many causes of ill health

Multiple interventions are needed for

successful interventions

Makes sense that multiple parties and agencies are required for successful long-term behaviour change

Technology could be added at any stage to help sustain long-term behaviour change

Technology already being used to change behaviour

Who can use technology to influence behaviour change?

• Basically everyone...

...retailers, employers, community groups, local authorities, charities, social enterprises, faith groups, government, NHS and health services, third sector organisations, statutory bodies, foundations, schools, colleges, universities, nurseries, online forums, social media networks...

everyone could use technology to influence their behaviour

A number of health related behaviour change programmes running

• We are hoping that technology developed will complement the work that the NHS and local authorities are already delivering

The issue…alcohol

• In 2011 there were 1 million alcohol related admissions to hospital costing the NHS in England £2.7 billion

• We have increased the amount we drink - 2004 9.4 litres per person per year - 2011 11.7 litres per person per year

• In London alone 2.4 million people drink at harmful and hazardous levels – there are 8 million people in London

The issue…obesity

• 60% of the adults in the UK are overweight or obese

• A third of 10 -11 years olds are overweight or obese

• If this rate continues by 2050 60% of the total population will be obese

BMI Classification< 18.5 underweight18.5–24.9 normal weight25.0–29.9 overweight30.0–34.9 class I obesity35.0–39.9 class II obesity

≥ 40.0 class III obesity

Competition challenge statement

• We are looking for technological solutions that can help change behaviour in order to reduce the impact of obesity and alcohol related diseases.

• Specifically, we are looking for ideas that will enable behaviour change in everyday life. The technology must be easy to use and whilst it may at first seem novel, it will be designed with the aim of merging seamlessly into everyday life.

• All applications will need to demonstrate how the technology would fit into the lives of busy Londoners - or other urban dwellers across England. They will also need to demonstrate the affordability/cost effectiveness of the proposed technology.

Competition time lines

Competition launch 28 March 2012

Information event 12 April 2012

Deadline for Phase 1 applications 12 noon, 1 June 2012

Phase 1 contracts awarded July 2012

Phase 1 contracts delivered January 2013

Phase 2 competition launch February 2013

Phase 1 will have up to £800,000 available

• In scope• Technologies that will enable behaviour change in everyday life,

that are easy to use, affordable and that can be developed to fit into the lives of busy Londoners - or other urban dwellers across England.

• Technology ideas can be owned by the individual or work through organisations such as healthcare providers, local authorities, retailers and transport providers.

• Out of scope• Strategies for how the NHS should influence behaviour change• Solutions without a clear technology focus• Solutions with no clear route to market

Phase 1 – application form

• Title and description of proposed idea/ technology

• Technical project summary• Current state of the art and intellectual

property• Project plan and methodology• Technical team and expertise• Finances

Essentially the application should describe

• What is the idea?• Why are you the right people to deliver it?

(and who are the partners you will be working with)

• How big is the market opportunity and how will you test it?

Applications will be assessed on the basis of the following criteria

• How well does the proposal address the challenge?

• To what extent does the proposed project have commercial potential to lead to a marketable product, process or service?

• How significant is the competitive advantage which this technology affords over existing/alternate technologies that can meet the market needs?

• How appropriate is the technical approach that will be adopted?

• How sound is the approach of the proposed plan for establishing technical and commercial feasibility?

• What is innovative about this project? To what extent does the project develop or employ novel concepts, approaches, methodologies, tools, or technologies for this area?

• To what extent does the company appear to have the right skills and experience to deliver the intended benefits?

• How effectively will the project be managed? The proposal should demonstrate that there is a clear management plan which will enable the resources, including manpower to be used to maximise high quality research outputs.

(Further details can be found in the Invitation to tender, SBRI_DH_100_001)

Reporting and support available during Phase 1

• Behaviour change support from London Health Programmes: up to 2 days/project

• Reporting will be light touch• Payments will be issued on a quarterly

basis unless otherwise agreed

At the end of Phase 1 (Feasibility Phase) each project much fill in an End of Phase Report

• The End of Phase report must describe: • Description of how the benefits of the technology and the market

opportunity have been tested • Description of any potential long-term collaborations/partnerships

entered into. Please list the company and the role they played in the project.

• Description of the innovative aspects of the work including any new findings or techniques.

• Quantification of market opportunity as stated• How, by whom and where the proposed product will be used, for

example primary care, secondary care, point of care• The estimated sales price and the expected return on investment • The expected technical performance of the product (brief outline) • Evidence the technology is fit for purpose

On this basis, a number of projects will qualify to compete for Phase 2 (Prototype Development Phase)

• From the final reports generated in Phase 1• Those with proven economic benefit and

technical feasibility • Will enter competition for Phase 2 funding• Have the opportunity to gain full funding for

development• As part of the Phase 2 application process you may

be required to prepare a pitch for the selection panel

How to apply

The following documents can be found on www.london.nhs.uk/sbri:

• Invitation to tender (SBRI_DH_100_001)• Brief (SBRI_DH_100_002)• Guidance notes (SBRI_DH_100_003)• Application form (SBRI_DH_100_004)• FAQs (SBRI_DH_100_005)

• Contract (SBRI_DH_100_007) and Phase 1 End Report (SBRI_DH_100_009) will be made available on www.london.nhs.uk/sbri before the closing date.

How to apply• Details of the background, challenges and expected outcomes of the projects can

be found in the Brief. • You are strongly advised to read the Guidance Notes before completing the

application form. • All bids should be made using the Application Form. • The application must be completed and returned electronically by 12 noon 1st June

2012. Please send your application to sbri@london.nhs.uk • Identical signed hard copies of this completed application must be received by NHS

London no later than 12 noon 8th June 2012 . Please send your signed original to:

Innovation Team

NHS London

Southside

105 Victoria Street, London SW1E 6QT

(Above details can also be found on www.london.nhs.uk/sbri)

Contact details

• Questions on the overall SBRI programme should be addressed to sbri@tsb.gov.uk

• Questions on the challenges and scope of this competition should be addressed to sbri@london.nhs.uk

• Competition details and application form can be found on: www.london.nhs.uk/sbri