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HOW DO WE TAP EMERGING INNOVATION TO SUCCESSFULLY SCALE SUSTAINABILITY NOW?

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Renew your brand’s path to prosperity in response to changing norms. The world is changing at a dramatic pace – greater access to information and increasing honesty and transparency from brand leaders who are driving a multitude of stakeholders to connect the dots between brands and their positive or negative environmental and social impacts.

Join nearly 500 global business leaders in over 40 sessions, workshops, plenaries, evening events, and co-create sessions for SB’15 London. Dive deep into the brand innovation trenches with companies like BASF, Mars, IKEA and others to learn How you can successfully innovate your brand for sustainability to drive brand success Now. Explore how Big Data, robotics, 3D printing and other leading-edge technologies are poised to revolutionize products, services and distribution systems. Experience new success metrics that

are expanding the way businesses create, quantify, manage and report the value they deliver. Discover exciting advances in chemical, mechanical and materials engineering that are opening doors to formulation, packaging, manufacturing and distribution breakthroughs.

Find detail-rich case studies, practical know-how and specific implementation tips to accelerate your business success. Plus, find the partners and solutions providers who can help you along the way. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – connect with them in person this November at SB’15 London.

INTRODUCTION

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Having addressed the ‘Why’ and ‘What’ for years, in 2015 we focus on the ‘How’. Participate in over 40 thought-provoking breakout sessions, facilitated discussion groups and plenaries to discover:

• How to translate high-level corporate sustainability goals into brand strategies that work.

• How to prioritize and measure the ROI of sustainability initiatives and innovation.

• How to design brand-led social movements that lead your customers to see you as an enabler of positive social change.

• How to design brand positioning, innovation and communications that is relevant to your customers and also addresses your brand’s material sustainability priorities.

• How to adjust organizational structures and employee incentives for optimal execution of a broad sustainability agenda.

• How to tap corporate intrapreneurs as a resource for brilliant ideas.• How to drive desirable market shifts through the power of

corporate purchasing programs.

WHAT YOU WILL LEARN AT SB’15 LONDON

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BREAKOUTSDynamic sessions to help me

analyze specific business issues.

WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action.

PLENARIESAn avalanche of trends and

market drivers that set the tone.

ACTIVATION HUB An action-centered environment

where brands will find the conversations, collaborators and

tools necessary to bring good ideas to life

SPECIAL EVENTSNetworking events designed to

connect me with the right partners.

WHAT’S HAPPENING AT SB‘15 LONDON?

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FEATURED SPEAKERSSustainable Brands® consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Please check online for an updated list of speakers and programme topics as they are announced.

TOM SZAKY

CEO

Terracycle

On seeing waste as an asset

ALBERT BOSCH RIERA

Adventurer & Entrepreneur

On thriving in challenging, breakthrough journeys

JOANNA YARROW

Head of Sustainability

IKEA UK and Ireland

on customer engagement & sustainable lifestyles

JOHN ELKINGTON

Founding Partner & Executive ChairmanVolansOn C-Suite and Boardroom engagement

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FEATURED SPEAKERS

NATALIE WOODFORD

SVP Talent, Leadership & Organisation Development

GSK

On experiential learning and transformational change

LAURENCE KEMBALL-COOK

Founder & CEO

Pavegen

On turning footsteps into renewable electricity

HELEN CROWLEY

Head of Sustainable Sourcing InnovationKeringOn sustainable sourcing and innovation

MANDAR APTE

Game Changer, Social Innovation

Shell

On catalyzing social innovation for shared value

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FEATURED SPEAKERS

DIRK VOESTE

VP of Sustainability Strategy

BASF

On steering a product portfolio based on sustainability criteria

DANIEL VENNARD

Global Sustainability Director - Corporate Strategy

Mars

On new approaches to tackling systemic problems

ROB DRAKE-KNIGHT

Co-Founder

Rapanui

On the next generation of winning brands

ALBERT MATHIEU

President, Biscuits

Category Europe

Mondelez

On multi-pronged approaches to supply chain transformation

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SUSTAINABILITY & CSR I seek to solve social problems

that alleviate, or altogether eliminate, resource tensions

along the way.

BRAND STRATEGY I believe leadership stems from

brands who have awareness of the impact they have on the

world around them.

COMMUNICATIONS I encourage purpose-driven

voice and invite stakeholders on interactive, co-creative journeys.

DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value.

SUPPLY CHAINSupply chain disruptions are not an

option. I strive for enlightenment across the entire value chain.

HUMAN RESOURCES I encourage embedded

sustainability-driven behaviors and pro-active management to

drive change from within.

FIND YOUR PASSION

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The Sustainable Brands® community has grown to include thought leaders, brand strategists, marketing executives, product and service innovators, and other change agents from several hundred of the world’s most influential companies.

Last year, hundreds of brand leaders such as Unilever, HEINEKEN, Desso, L’Oreal, H&M, Philips and MARS assembled in London to discuss enhanced business models and smarter product design that is leading to the regenerative

economy of tomorrow. Now these leaders will convene to discuss How we can tap emerging innovations to successfully deliver new and sustainable business and brand value Now.

There is a conscious effort to bring unexpected participants together - large multinational corporations, start-ups, NGOs, academia, investors and government agencies - each bringing a unique perspective but shared passion for shifting the world to a sustainable economy.

WHO ATTENDS SB’15 LONDON?

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The leading brands will endure and thrive by innovating for improved environmental, social, and economic impact. Sustainable Brands seeks not only to inspire and engage but also to equip - empowering brand leaders in making the leap from compelling ideas to powerful action.

The Activation Hub at SB’15 London is the heart and soul of delivering that promise. Functioning as a thriving marketplace of solutions, it is the place where brands will find the collaborators and tools necessary to transform their ideas into reality.

Activation Hub participants represent the leading edge change-makers, out of the box entrepreneurs and leading

companies delivering innovative business solutions that can be implemented today; solutions that address complex challenges important to our Sustainable Brands community. Engage not only with cause/innovation partners and solutions providers, but also see how your peers are delivering smarter brands to market.

Join the leaders who are shaping the future of commerce worldwide and participate in the Activation Hub at SB’15 London. Together, we will design for successful 21st century commerce by showcasing practical solutions and actionable ideas that lead to meaningful action and change toward a regenerative economy.

ACTIVATION HUB

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This year, the event will be located at the historic, 40 acre Beaumont Estate in Windsor. Step away from your environment and experience something new - a real, engaged community with co-creative dialogue at an ‘out

of the city’ venue designed to enable you to connect with your creative self, and with unexpected ideas and partners that can help you see and deliver on opportunity for relevant brand innovation in a new way.

LOCATION

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WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?

“[The] session on Future Fit and KPI’s alone was worth the registration fee. I got something tangible that I can immediately use back at the office.” - Helen Sahi, Director of Sustainability, Avery Dennison

“To be surrounded by such a dynamic group of individuals was really fantastic. Seriously one of the best professional development weeks that I’ve spent and I really enjoyed getting to talk to attendees about Rishi, their businesses and possible collaborations.” – Heather Torrey, Communication & Projects Manager, Rishi Tea

“The speakers, topics and attendees were far and away the best of all I experienced all year. Thank you for making this possible and for your masterful convening talents.”– Pamela Alabaster, Estee Lauder

“A great balance of presentations/ workshop/ network. I’m coming back very energized to push further the limits in my company, inspired to inspire the others, and feeling part of a great Sustainable Family.” – Thibaud Gueny, Group CSR Marketing Manager, Fromageries BEL

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For more information vist www.SB15London.com or call +1 415.626.2212