#SaveOurUW T-Shirt

Nick Sheahan, Rocky Liang, Andrew Dickerson and AJ Jordan

SalesShirts sold: 7Sales: $111.93

However, the minimum order size was 12 shirts so the cart did not complete. This resulted in no profit and customers being refunded.

Our Customers● Politically active

individuals● Age 18-40● College students,

graduates, education advocates

● Located in Wisconsin

Design● Design was created with

the goal of conveying the message in a simple manner

● Worked with politically active individuals to determine the most used and recognizable slogans

● Intended to hold a statewide relevance rather than just local

Sales ProcessTactics: Guerrilla marketing and personally contacting individuals or organizations.

● Individual sales● Posters

o In school buildings, around the Capitol, State Street● Family and friends● Relevant organizations

o Such as UW Eau Claire College Democrats, UW Madison College Democrats, ASM, TAA

● Social Media Posts○ Personal pages, social media event pages, and other

groups● Outreach to other UW-Schools

○ UW Eau Claire, UW Steven’s Point, UW Marathon County○ Contacted individuals and organizations

Challenges● Originally tried to design a shirt for Hoofers

o Dragged their feet and eventually declined to purchase a shirt from us

● Difficult to contact target marketo Used social media and personal contacts

● Converting interest into saleso Personal sales and small story to

accompany posts● Finding organizations to help us promote

o Worked with College Democrats

Lessons and Advice● A good design doesn’t guarantee sales● Don’t trust that organizations will help● Be careful with current events, they can be

forgotten quickly● Avoid selling to the college age market or

political market● Sales conversions are important

Questions