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Expand Abroad, Innovate at home

Saputo Presentation "Expand Abroad, Innovate at Home"

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A Presentation by the University College Dublin representatives at The McGill School of Management Case Competition 2014 detailing their plan for the future growth and expansion for Canadian dairy company Saputo.

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Page 1: Saputo Presentation "Expand Abroad, Innovate at Home"

Expand Abroad, Innovate at home

Page 2: Saputo Presentation "Expand Abroad, Innovate at Home"

Growth

2007 2008 2009 2010 20110%

5%

10%

15%

20%

25%

Year

Reve

nue

Gro

wth

Page 3: Saputo Presentation "Expand Abroad, Innovate at Home"

11%

3 YEAR PLAN

CAGR

Global Exporters

Page 4: Saputo Presentation "Expand Abroad, Innovate at Home"

Milk Quotas

EU Acquisition

Page 5: Saputo Presentation "Expand Abroad, Innovate at Home"

China

Emerging Market

Page 6: Saputo Presentation "Expand Abroad, Innovate at Home"

Wheyvolution

Page 7: Saputo Presentation "Expand Abroad, Innovate at Home"

1 Billion People

83m Cows

Significant DemandSource: IFCN

Page 8: Saputo Presentation "Expand Abroad, Innovate at Home"

Long Term GrowthCompany knowledge

Efficiency

Future Options

Saputo Investment Criteria

Page 9: Saputo Presentation "Expand Abroad, Innovate at Home"
Page 10: Saputo Presentation "Expand Abroad, Innovate at Home"

#1 Dairy foodservice market leader in the UK & Ireland

Lakeland Dairies

Acquisition

Revenue: $632m #2 Ireland’s second largest diary processing co-op

Source: Lakelands

Page 11: Saputo Presentation "Expand Abroad, Innovate at Home"

Acquisition Cost:

$158m Average: 0.20x

Dansco Dairy (2007): 0.15xCost: $84m

SKDL (2006): 0.25xCost: $29.4m

Source: Case Study

Page 12: Saputo Presentation "Expand Abroad, Innovate at Home"

How?Debt

Debt/Equity: 0.22

Cash Flows: $90mSource: Case Study

Page 13: Saputo Presentation "Expand Abroad, Innovate at Home"

Dairy Farmer & Herd Historic Growth

1950 1960 1970 1980 1990 2000 2010 2011 20120

0.2

0.4

0.6

0.8

1

1.2

Dairy Farmers (1000's) Dairy Herd

Nor

mal

ised

Valu

es

Lower input

Source: EDA

Page 14: Saputo Presentation "Expand Abroad, Innovate at Home"

Milk Production & Efficiency

1950 1960 1970 1980 1990 2000 2010 2011 20120

0.5

1

1.5

2

2.5

3

Milk/Cow/Year (kg) Milk Production (1000t)

Higher Output

Source: EDA

Page 15: Saputo Presentation "Expand Abroad, Innovate at Home"

Why?Revenue Additions

Financial & Operating Systems

Post Merger Integration

Cost Synergies

Page 16: Saputo Presentation "Expand Abroad, Innovate at Home"

Big PictureGrowing demand

Excess supply

Page 17: Saputo Presentation "Expand Abroad, Innovate at Home"

How?1. EU Common Market

2. EU Regulation3. EU Trade Agreements

Page 18: Saputo Presentation "Expand Abroad, Innovate at Home"

EU Common Market

Page 19: Saputo Presentation "Expand Abroad, Innovate at Home"

EU Common Market

Page 20: Saputo Presentation "Expand Abroad, Innovate at Home"

EU Common Market

Page 21: Saputo Presentation "Expand Abroad, Innovate at Home"

Why?EU Regulation Changes

2015 - Lifting of Milk Production Quota

Page 22: Saputo Presentation "Expand Abroad, Innovate at Home"

5 Year Supply Growth

Ireland: 1.5x

Austria:1.14x Spain: 1.12x

Holland:1.21x

Germany: 1.07x

Belgium: 1.12x

Source: Eurostat

Page 23: Saputo Presentation "Expand Abroad, Innovate at Home"

5 Year Price Decline

Ireland: 10%

Spain: 13.2% UK: 4.7%

France: 10.9%

Germany: 11.9%

Belgium: 14.3%

Source: Eurostat

Page 24: Saputo Presentation "Expand Abroad, Innovate at Home"

New Zealand: $0.35

USA: $0.42 Germany: $0.42

Poland: $0.40

Farm Price of Milk per litre

Argentina: $0.32

China: $0.61

Source: CLAL Dairy Consultancy

Page 25: Saputo Presentation "Expand Abroad, Innovate at Home"

Projected Farm Price of Milk

2000 2003 2006 2009 2010 2011 2012 2013 2014 2015 2016 2017 20180

10

20

30

40

50

60

Argentina Germany Poland

Year

Farm

Pric

e of

Milk

($)

EU OutlookPositive

Page 26: Saputo Presentation "Expand Abroad, Innovate at Home"

Overall

Price

SupplyOpportunity

Page 27: Saputo Presentation "Expand Abroad, Innovate at Home"

EU Trade Agreements

Page 28: Saputo Presentation "Expand Abroad, Innovate at Home"

EU – China Trade Agreement

Govt. Trading

PartnershipsLakeland’s Strategic

Relationships

Page 29: Saputo Presentation "Expand Abroad, Innovate at Home"
Page 30: Saputo Presentation "Expand Abroad, Innovate at Home"

410g/daySource: Global Dairy Sector: Status and Trends, UN FAO

Page 31: Saputo Presentation "Expand Abroad, Innovate at Home"

101g/day

Source: Global Dairy Sector: Status and Trends, UN FAO

Page 32: Saputo Presentation "Expand Abroad, Innovate at Home"

140g/day

Source: Milk and Dairy Market in China, KPMG, 2008

Page 33: Saputo Presentation "Expand Abroad, Innovate at Home"

42g/day

Source: Milk and Dairy Market in China, KPMG, 2008

Page 34: Saputo Presentation "Expand Abroad, Innovate at Home"

Chinese Dairy Market

“The largest opportunities may lie in simply importing milk products”.

KPMG Chinese Dairy Market Report 2008

Page 35: Saputo Presentation "Expand Abroad, Innovate at Home"

Imported Dairy Market in China

2008-2012 : 3x Growth : $2.5bn market

Source: China’s Dairy Dilemma, IATP, 2014

2012-2016 : 3x Growth : $7.5bn market

Page 36: Saputo Presentation "Expand Abroad, Innovate at Home"

Heavily Divided between New Zealand,

Germany and others

Source: China’s Dairy Dilemma, IATP, 2014

41%

33%

14%

9%

2%

Share of Chinese Import Dairy Market

NZGermanyFranceAustraliaOther

Imported Dairy Market in China

Page 37: Saputo Presentation "Expand Abroad, Innovate at Home"

Target Demographic

Source: Mapping China’s Middle Class, McKinsey and Co., 2012;European Dairy Association

Middle-Upper Class

Incomes: $16,960-$36,640

Population: 96.6m

Target Market

Imported Dairy Goods

2012 Growth: 19.5%

Volume: 946,000 tons

Page 38: Saputo Presentation "Expand Abroad, Innovate at Home"

A need for quality

Poor local quality

Baby formula scandal

Preference for imported quality

Source: China’s Dairy Dilemma, IATP, 2014

Page 39: Saputo Presentation "Expand Abroad, Innovate at Home"

Case Study:New Zealand

Milk Quality

Reputation

3-Year Growth: 128%

Source: China’s Dairy Dilemma, IATP, 2014

Exports to China: $564m

Page 40: Saputo Presentation "Expand Abroad, Innovate at Home"

How Through acquired EU firm

Why Growing market & demand

What Sapato import to China

Summary

Page 41: Saputo Presentation "Expand Abroad, Innovate at Home"

CEO

CFOCorpor

ate Accounting

Taxation

Treasury

CanadaSalesOperationsLogisticsAdmin/ HR

Quality Control

International

SalesOperationsLogisticsAdmin/ HR

Quality Control

USASalesOperationsLogisticsAdmin/ HR

Quality Control

BakerySalesOperationsLogisticsAdmin/ HR

Quality Control

IT Corporate HR

Management Structure

Pre-Expansion

Page 42: Saputo Presentation "Expand Abroad, Innovate at Home"

CEO

CFOCorpor

ate Accounting

Taxation

Treasury

CanadaSalesOperationsLogisticsAdmin/ HR

Quality Control

International

SalesOperationsLogisticsAdmin/ HR

Quality Control

USASalesOperationsLogisticsAdmin/ HR

Quality Control

EUSalesOperationsLogisticsAdmin/ HR

Quality Control

IT Corporate HR

Management Structure

Post-Expansion

Page 43: Saputo Presentation "Expand Abroad, Innovate at Home"

Innovate at home

Page 44: Saputo Presentation "Expand Abroad, Innovate at Home"

Innovate at home

Page 45: Saputo Presentation "Expand Abroad, Innovate at Home"

Untapped Value

IndustrialLow-margin High-margin

Retail

Residual Waste

Source: Euromonitor, April 2010

Page 46: Saputo Presentation "Expand Abroad, Innovate at Home"

Wheyvolution$6.5bn Market

Source: Euromonitor, April 2010

9-12% Growth

5% Share

Page 47: Saputo Presentation "Expand Abroad, Innovate at Home"

Product Proliferation

Low Cost

Product Authenticity

Critical Success Factors

Page 48: Saputo Presentation "Expand Abroad, Innovate at Home"

Limited Downside______

Private Equity

Exit Strategies

Strategic Buyer

Page 49: Saputo Presentation "Expand Abroad, Innovate at Home"

What Whey Sports Nutrition Market

Summary

How Existing Company Resources

Why Profit Optimisation

Page 50: Saputo Presentation "Expand Abroad, Innovate at Home"

Timeline

Page 51: Saputo Presentation "Expand Abroad, Innovate at Home"

April

2014Purchase Lakeland

Dairies

2015

Aug

Supply Chain Optimisation

Design Whey Protein Product

May Dec

US Marketing Campaign

Page 52: Saputo Presentation "Expand Abroad, Innovate at Home"

May

2015

Europe CAPEX

2015

Nov

Aug

Target Chinese Market

Jan

EU Milk Quotas Removed

Canada Marketing Campaign

Whey Protein Product Launch - US

Mar

Page 53: Saputo Presentation "Expand Abroad, Innovate at Home"

April

2016New Production Facilities

OperationalSaputo positioned to

become Global Exporter

End of 3 Year Plan

Dec

Nov

Whey Protein Market Share 5.0% - North America

Feb

Whey Product Launch- Canada

Page 54: Saputo Presentation "Expand Abroad, Innovate at Home"

Supply

EU

Page 55: Saputo Presentation "Expand Abroad, Innovate at Home"

Demand

China

Page 56: Saputo Presentation "Expand Abroad, Innovate at Home"

Exporters

Global

Page 57: Saputo Presentation "Expand Abroad, Innovate at Home"

LEGENDDAIRYPotential

Page 58: Saputo Presentation "Expand Abroad, Innovate at Home"

ANY QUESTIONS?

Expand Abroad, Innovate at home

Page 59: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendices

Added Details

Page 60: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU Acquisition

Growing Demand• According to the European Dairy

Association (EDA) the population of the world is increasing by 1bn people every 12 years

• Growing dairy demand from Emerging Market’s (IFCN)

• Requirement for increased production capacity worldwide– Additional 83m cows required to meet

demand (EDA)

Sapato Situation• Currently have limited international

operations• Restricted in regulated Canada• Must expand to obtain access to

increased supply of dairy

Page 61: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU Acquisition

Investment Criteria • Long-term fundamentals of industry

– Continued growth

• Quality and know-how of employees• Ability to add value & efficiency• Future investment opportunities

EU Analysis• EU regulatory changes

– Future competitive pricing (Slide 69&70)– Increase in supply (Slide 71)

• EU Trade Agreements– Access to the demand

• EU Open Market • Production Efficiency (Slide 72)• Growing Farm Size (Slide 73)• Limited Waste

– Approx. 1/9th – India 75% waste– Brazil 33% waste

Page 62: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU AcquisitionTable: Farm Price of Milk for Selected Countries

Source: IFCN

Farm Price of Milk ($)

China Argentina New Zealand USA Germany Poland

2000 22 11 11 28 28 18

2003 22 13 19 30 37 19

2006 26 15 20 28 42 28

2009 39 24 35 39 49 41

2010 39 24 35 30 49 49

2011 45 26 35 40 42 47

2012 54 27 35 42 43 46

2013 61 28 35 43 42 40

Country Price Decrease

Ireland 10%

Belgium 14.30%

France 10.90%

Spain 13.20%

Germany 11.90%

UK 4.70%

Table: Estimated 5-year Milk Price DecreaseSource: EU

Page 63: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU AcquisitionProjected Farm Price of Milk

Source: EDA

2000 2003 2006 2009 2010 2011 2012 2013 2014 2015 2016 2017 20180

10

20

30

40

50

60

Argentina Germany Poland

Year

Farm

Pric

e of

Milk

($)

Page 64: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU Acquisition

Country Supply Increase

Ireland 1.5x

Belgium 1.12x

Austria 1.14x

Germany 1.07x

Holland 1.21x

Spain 1.12x

Table: Estimated 5-year Milk Price IncreaseSource: EU

20%

17%

9%8%

8%

7%

31%

2011 European Production of Milk by Country

Source: Eurostat

GermanyFranceUnited KingdomPolandNetherlandsItalyOthers

Table: European Production of MilkSource: Eurostat

Page 65: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU AcquisitionMilk Production Efficiency

Source: EDA

1950 1960 1970 1980 1990 2000 2010 2011 20120

0.2

0.4

0.6

0.8

1

1.2

Dairy Farmer & Herd Historic Growth

Dairy Farmers (1000's) Dairy Herd

Nor

mal

ised

Valu

es

1950 1960 1970 1980 1990 2000 2010 2011 20120

0.5

1

1.5

2

2.5

3

Milk Efficiency & Production

Milk/Cow/Year (kg) Milk Production (1000t)

Nor

mal

ised

Valu

es

Page 66: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU Acquisition

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

200400600800

100012001400160018002000

Poland Farm Size Change

Small Medium Large

Year

Cow

s per

her

d siz

e cla

ss 1

000'

s

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

500100015002000250030003500

France Farm Size Change

Small Medium Large

YearCow

s pe

r her

d si

ze c

lass

100

0's

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

100200300400500600700

Denmark Farm Size Change

Small Medium Large

YearCow

s pe

r her

d si

ze c

lass

100

0's

European Farm Size• Larger farms makes it easier and more

attractive from an organisation, efficiency and quality perspective

• Source: EDA

Page 67: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU Acquisition

Lakeland Diaries Brief Overview• Ireland’s second largest dairy processing co-op• Manufacturer of superior quality dairy foodservice

products and functional food ingredients• Provides agri-business products to farms• Presence in 70 countries with 170 branded

products– Including EM’s such as China

• Dairy foodservice market leader in the United Kingdom and in Ireland

• Recognized high-tech food services division• Made significant CAPEX investments ahead of

2015 regulation change

P&L Account 2012 2011

Turnover 473 472

Operating Costs (462) (463)

Operating Profit 11 9

Net Interest Payable (0.7) (1.1)Other Financial Charges (2.1) (1.3)

Profit before Tax 8.0 6.9

Tax (1.2) (0.9)

Profit 6.8 6.0

Page 68: Saputo Presentation "Expand Abroad, Innovate at Home"

Appendix 1: EU AcquisitionLakeland Diaries Acquisition• Highly valuable intangibles:

– Relationships with China– Position in EU

• Highly valuable tangibles– Additional revenues– Cost savings

• Average Saputo acquisition multiple: 0.20x revenue• Estimated cost of acquisition: $128m

Company (Year) Country Acquisition Price ($’m) Revenue ($’m) Revenue Multiple

SKDL (2006) Germany 7 28 0.25

Dansco Dairy Wales 12 80 0.15

Average 0.20

Page 69: Saputo Presentation "Expand Abroad, Innovate at Home"

“[On the topic of milk prices] The jump in demand came as milk production in China and Russia has been declining, underpinning a surge in dairy imports. Chinese demand was exceptionally buoyant, said analysts.”

Financial Times February 6, 2014

Chinese Dairy Market

Appendix 2: Emerging Markets

Page 70: Saputo Presentation "Expand Abroad, Innovate at Home"

Chinese Dairy Market

“China’s imports of dairy products have more than doubled in the past five years, reaching over US$1.9 billion in 2010.”

Agriculture and Agri-Food CanadaJanuary 2012

Appendix 2: Emerging Markets

Page 71: Saputo Presentation "Expand Abroad, Innovate at Home"

Consumption trends in

China

• The former Premier Wen Jiabao called for “one Jin” (c.500g) of milk consumed by every citizen per day in China.– Would push China to become the largest dairy

market in the world• Official government guidelines in 2009

recommended 300g/day of milk• With improved education and wealth more

and more Chinese are buying dairy and increasing dairy consumption – through cheese, packaged milk and yoghurts

Source: McKinsey; Reuters

Appendix 2: Emerging Markets

Page 72: Saputo Presentation "Expand Abroad, Innovate at Home"

Indian Dairy Market opportunity• World’s largest dairy market (E26bn)• Low levels of processed dairy, especially by the organized sector• Growth may lead to an increase in value added, milk based products such as cheese,

butter, sour milk and ice cream• Only 35% processed • 8% YoY growth since 2008• Imports needed during domestic production shortfalls

Source: Processed Food and Agribusiness: Opportunities for Investment in India, KPMG, 2007

Appendix 2: Emerging Markets

Page 73: Saputo Presentation "Expand Abroad, Innovate at Home"

India - favourable demographics• Population: 1.23 billion• Very young population

– 31,2% is under 15 years – 63,6% is 15-64 years

• Very low income– Raise of $4200 per capita expected during

the next decade

Source: CIA World Factbook

Appendix 2: Emerging Markets

Page 74: Saputo Presentation "Expand Abroad, Innovate at Home"

African Dairy Market Opportunity• Lowest consumption region relative to the world

– 37 litres/capita – 101 g/day

• Low income per capita• By 2020, market will grow by 50% from 15 bn litres to 25 bn litres (Tetra Pak)• Efficiency issues

– Majority small farms– Opportunity to enter market and implement best practices– Efficiency per cow is a fraction of EU (EDA)

• An entry mode of taking over large dairies may prove lucrative• Population is large and diverse

– Diversification possible

Source: Africa.com; CIA world factbook

Appendix 2: Emerging Markets

Page 75: Saputo Presentation "Expand Abroad, Innovate at Home"

Latin America Market Opportunity• High Dairy Consumption

– Diversified by market• Argentina : Net Exporter into the future

– Will produce 1.7% of world’s expected milk production– Most cost efficient production

• Brazil and Mexico will become large importers over time– Brazil produces 4,3% of worlds dairy– Mexico produces 1.4% of worlds dairy

• Some countries consume record amounts of dairy – Argentina, Costa Rica, Uruguay: over 150 kg/capita

Source: Global Dairy Outlook 2012, Global Dairy Farmers; UN FAO

Appendix 2: Emerging Markets

Page 76: Saputo Presentation "Expand Abroad, Innovate at Home"

CEO

CFOCorpor

ate Accounting

Taxation

Treasury

CanadaSalesOperationsLogisticsAdmin/ HR

Quality Control

International

SalesOperationsLogisticsAdmin/ HR

Quality Control

USASalesOperationsLogisticsAdmin/ HR

Quality Control

BakerySalesOperationsLogisticsAdmin/ HR

Quality Control

IT Corporate HR

Management StructurePre-Expansion

• Alter Management Structure to enable greater management of new geographic footprint

Appendix 3: Further Detailed Canadian/US Market

Page 77: Saputo Presentation "Expand Abroad, Innovate at Home"

CEO

CFOCorpor

ate Accounting

Taxation

Treasury

CanadaSalesOperationsLogisticsAdmin/ HR

Quality Control

International

SalesOperationsLogisticsAdmin/ HR

Quality Control

USASalesOperationsLogisticsAdmin/ HR

Quality Control

EUSalesOperationsLogisticsAdmin/ HR

Quality Control

IT Corporate HR

Management StructurePost-Expansion• Result is greater accountability

in line with Saputo’s company ethos

Page 78: Saputo Presentation "Expand Abroad, Innovate at Home"

Innovate at home

Page 79: Saputo Presentation "Expand Abroad, Innovate at Home"

Innovate at home

Page 80: Saputo Presentation "Expand Abroad, Innovate at Home"

Untapped ValueResidual Waste

IndustrialLow-margin High-margin

Retail

Source: Euromonitor, April 2010

• Innovate in existing North American business by creating a whey protein brand for the sports nutrition market

• Use residual waste – Low Risk/ High Reward venture

Page 81: Saputo Presentation "Expand Abroad, Innovate at Home"

Wheyvolution$6.5bn Market

Source: Euromonitor, April 2010

9-12% Growth5% Share

• Innovate in existing North American business by creating a whey protein brand for the sports nutrition market

Page 82: Saputo Presentation "Expand Abroad, Innovate at Home"

Product ProliferationLow Cost

Product Authenticity

Critical Success Factors

Consumers want the following in a sports nutrition product:

Source: Euromonitor, April 2010

Page 83: Saputo Presentation "Expand Abroad, Innovate at Home"

Limited Downside______

Private Equity

Exit Strategies

Strategic Buyer• If Saputo does not gain a 5% share of the combined US and Canadian whey protein sports

nutrition market, exit opportunities exist.• PE firms and pharma companies are buying and selling whey protein companies. Eg. Darwin

Capital sold Maximuscle to GlaxoSmithKline in 2012 for $162m

Page 84: Saputo Presentation "Expand Abroad, Innovate at Home"

Source: Case Study

Appendix 4: DCF Analysis $'000 $'000 $'000 $'000 $'000 $'000 $'000DCF Analysis 0 0.5 1.5 2.5 3.5 4.5 2011 2012 2013 2014 2015 2016 TVRevenue 6,025,470 6,326,744 6,643,081 7,711,586 8,559,860 9,587,043 COS 5,200,000 5,460,000 5,733,000 6,306,300 6,936,930 7,630,623 Gross Profit 825,470 866,744 910,081 1,405,286 1,622,930 1,956,420 Less Operating Expenses 300,000 306,000 312,120 318,362 324,730 331,224 EBIT 525,470 560,744 597,961 1,086,923 1,298,200 1,625,196 Depreciation 20,000 20,400 20,808 21,224 21,649 22,082 Less Capital Expenditure 20,000 21,000 22,050 35,000 61,500 41,250

Less Inc in Working Capital 3,500 1,500 1,500 3,000 4,000 5,000 Less Taxes 70,000 70,000 70,000 70,000 70,000 70,000 EBITDA 451,970 488,644 525,219 1,000,147 1,184,349 1,531,027 10,717,192 WACC 7.5% NPV of Free Cash Flows 451,970 451,995 449,390 791,570 867,055 1,036,792 4,048,772 NPV of Terminal Value 7,257,544 Enterprise Value 11,306,316 Net Debt 599,578 Equity Value 10,706,738