Business Practice and Entrepreneurship BUSI

2010

Sandwich Delight

Problem Statement Food is purchased by majority of the individuals in

Trinidad and Tobago and sandwiches are eaten by every age bracket. Presently in the fast food industry there are only two options that consumers have Subway and Boomers. However a number of customers are not satisfied with what they spent their hard earned money

Issues faced by consumers:1. Taste2. Expensive 3. Unhealthy4. Waiting in Long Lines5. No delivery or drive thru6. No variety of local options7. Poor Customer Service8. Quantity

Solution Statement A franchise which sells savory and healthy sandwich’s .

That offers the convenience of quickly ordering food using a mobile.

We will provide1. Great taste2. Healthier Option3. Save Money4. Timeliness 5. Convenience 6. Alternative choices7. Excellent Customer Experience 8. Money’s worth of quantity

 

Comparative Advantage Comparative Advantage

Customer Service

Healthy

 

Tasty

Variety

 

Fast Service

Cheaper Prices

Business Canvas Model

Problem/ SolutionLack of customersWrong visionLack of capitalPoor ManagementSingle SupplierSingle customer riskInternet Connectivity

Prototype

Interview Questions for Mentor What are his/her opinions on introducing another sandwich selling company? It’s a good idea, creating a wider variety to customers.   As an entrepreneur what factors appeal to customers? e.g cleaniness, seating, taste etc. All of the above including presentation  Are there any trends in customer buying patterns and what are your working hours? e.g weekends,

evenings With reference to trends, customers buy to take away. It’s more about speed and efficiency. Working hours – morning to lunch  What is the best advice you would give to startup business owner? Research and work within your budget.   Which bread/vegetable/beverage sells the most and least? White bread, soft drinks, coffee and water sells the most Wheat and juice sells the least  What would say is most importantly needed for a business in the food industry. Customer appeal   What issues do you face with call in orders? Customers are vague, not sure what they want, always having to guess what they would want. Customers are not clear on directions, a clear knowledge of the area is needed.    How often or what percentage of the orders are called in?  20%

Questions for customers

What problems do you face in the food industry?    How many times would you eat a sandwich within a week’s time?     As a customer what would you consider as your money’s worth (in the food industry) and the ideal cost a meal

should be?    Do you have an Android or smartphone and know how to use it?     If you had to message or order on a networking app instead of calling to place an order would you prefer that?      Do you have a favourite bread, vegetable, meat or dressing that you prefer on sandwiches? Or what do you think

can be added to sandwiches that haven’t been used befor?