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Success is built upon a proper balance of Behaviour, Attitude, and Technique applied to a process and proven system. Sandler Training is fueled by the 3 R's: Reinforcement, Reinforcement, and Reinforcement.
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© 2011 Sandler Training. All rights reserved.
Delivering Uncommon
Results!
© 2011 Sandler Training. All rights reserved.
Principles for Successful Training
Simplicity
• Increases Adoption Rates & Application in the Field
Customization
• Personalized World
• Relevance
Sustainability
• Avoid Flavor of the month
• Leverage and Protect Investment in Training
Consistency
• Content
• Facilitation
© 2011 Sandler Training. All rights reserved.
Sandler Training Is…
o The recognized global leader in corporate training and development
o A proven sales, sales management, leadership, and strategic customer
care process and methodology
o An innovative and forward thinking progress company with more than
40 years of demonstrated growth
o A unique sales process that gives sales people and sales managers
control of the buying and selling process
o A company that embraces technology and blends instructor led
classroom training with reinforcement and sustainable adult learning
methodologies
o About performance improvement rather than motivational quick fixes
Sandler has been awarded the #1 ranking for training
programs in Entrepreneur Magazine’s “Franchise 500”
nine times since 1994, the most recent being for 2010.
© 2011 Sandler Training. All rights reserved.
Core Competencies
CONSULTING
• Strategic & Tactical Planning Sessions
• Auditing and Editing Existing Content & Training Programs
• Complete On-Boarding Programs
• Assessments
TRAINING
• Sales
• Sales Management
• Leadership
• Customer Care
• Keynotes/Breakout Sessions
• Systems Process and Implementation
REINFORCEMENT
• Online Tools
• Conference Calls
• Webinars
• Podcasts
• Audio/Video
• Access to 250 Training Centers
• Individual & Team Coaching
© 2011 Sandler Training. All rights reserved.
Behavior Attitude Technique
ATTITUDE is at the top because it
drives performance. People will
only perform in their role as they
see themselves conceptually.
BEHAVIOR is what translates
positive thoughts to actions.
People have to know what proper
behavior is and demonstrate it in
their roles.
TECHNIQUE is what will make
your company’s leaders more
effective when they are in front of
clients. Technique training alone
will not take you to the top. We
believe in helping the manager
understand the balance of
attitude, behavior, and technique
and its long-term effect.
Sandler not only
provides the initial and
advanced strategies
and tactics needed to
succeed, but our
training also includes
the attitudes and
behaviors necessary to
reach the highest levels
of success, both
personally and
professionally. We call
this the Success
Triangle.
Attitude
Behavior
BAT
Technique
© 2011 Sandler Training. All rights reserved.
MANAGEMENT SALES PERSONAL DEVELOPMENT
Recruiting, Interviewing, & Hiring
Understanding Your People
Communication Skills
Managing Behavior
Leadership Skills: Supervising
Coaching, Mentoring, and Training
Performance Evaluation & Managing
Turnover
Conflict Management
Setting the Course
Setting Goals
Managing Organizational Change
Staging Effective Meetings
Account Management
Territory Management
Account Planning/Servicing
Sales Templating
Managing a Proposal Process
Debriefing Strategies
Team Selling
Selling to Groups
Partnering
Customer Relations
Trust, Loyalty, and Growth
Creating Change
Time Allocation and Management
Establishing Relationships
Setting Clear Call Expectations
Identifying Client/Prospect Need(s)
Uncovering Budget
Identifying the Decision Making Process
Presentation Skills
Preventing Buyer’s Remorse
Good questioning Strategies (Reversing)
Identifying Company Process and Culture
(Gate Selling)
Using Product Knowledge Effectively
Effective Telephone Prospecting Strategies
Major Account Development
Relationship Management
Negotiating Effectively
Running Effective Meetings
Obtaining Referrals
Conducting One-on-One Meetings
Conducting Brain-Storming Sessions
Time Management
Handling Objections
Setting Goals – Becoming a Self Starter
Moving Goals into Action
Identity/Role Differentiation
Personal Accountability
Identifying and Improving Behaviors,
Attitudes and Techniques to Ensure Success
Effective communication Skills
Dealing with Difficult People
Learning Styles
Setting Vision
Strategic Planning
Succession Planning
Dealing with Adversity
Public Speaking Skills
Understanding Financials
Mind Mapping Ideas
Breaking the Success Barrier
How to Spot and Stop Procrastination
Breaking Out of Your Comfort Zone
Dealing with Rejection
On-Boarding for a New Career
Interviewing Skills
Overview of Sandler
Training Topics
© 2011 Sandler Training. All rights reserved.
The Sandler Process
Discovery Design Facilitation Reinforcement
• Assessments
• GAP Analysis
• “Day in the Life”
• Interviews
• Ride-A-Long
• Observations and
Recommendations
• Program
• Identify Facilitators
• Work Book
• Playbooks
• Cookbook
• Reinforcement
Modalities
• Instructor Led Training
• Coaching
• Blended Learning
• Facilitation of
Conference Calls
•Facilitation of Coaching
• Sandler Online
• E-Tactics
• Coaching
• Toolkits
• Meetings-In-s-Box
• Audio/Video
•Text Books
• Access to 250 Training
Centers