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My thoughts on how you could improve your social media strategy both on and offline.
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Sample Social Media Strategy
May 2009
Introduction to Social Media
The growth in Social Media is nothing short of phenomenal, for example, Facebook alone boasts some 200
million users worldwide.
You’ve heard the hype now here are the facts!
General Growth More than 200 million active users
More than 100 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
User Engagement Average user has 120 friends on the site
More than 3.5 billion minutes are spent on Facebook each day (worldwide)
More than 20 million users update their statuses at least once each day
More than 4 million users become fans of Pages each day
International Growth More than 40 translations available on the site, with more than 50 in development
About 70% of Facebook users are outside the United States
Platform More than 660,000 developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 52,000 applications currently available in the Facebook Application Directory
More than 5,000 applications have 10,000 or more monthly active users
More than 8,000 websites have implemented Facebook Connect since its general availability in December 2008
Facebook Statistics
Mobile There are more than 30 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
Applications More than 850 million photos uploaded to the site each month
More than 8 million videos uploaded each month
More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 2.5 million events created each month
More than 25 million active user groups exist on the site
Source: http://www.facebook.com/press/info.php?statistics
Facebook Statistics
Facebook Fan Pages
Facebook Photos
Facebook Advertising
Facebook Advertising Options
•Pay for Clicks (also called cost per click or CPC) advertising allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.
•Pay for Views (also called cost per thousand impressions or CPM).
•advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.
http://www.facebook.com/help.php?page=409
Facebook Benefits
• Free to set up Fan Pages.
• Immediacy of Press Releases, Photo’s Videos, Special Offers.
• Advertising cost – as much as you want to spend.
• Twitter has grown into a real-time short messaging service that works over multiple networks and devices.
Customer Care on Twitter
Twitter Benefits
• Quick and easy to post to.
• Short URL linking to web pages, photos, and videos.
• Cross posting announcements to Facebook if required.
• Potentially improve customer service interaction (e.g. Comcast).
• Free.
QR Code - 2d Barcoding
What is QR Code - 2d Barcoding?
• The QR Code "Quick Response“ is the most popular 2D barcode in Japan is
promoted by Google. It is open in that the specification is disclosed and
the patent is not exercised.
QR Code - 2d Barcoding Benefits
• Simple to design.
• Free for basic ones.
• Linking back to any online media you like, main website, special offer pages, videos or photos.
