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GENERAL METHODOLOGY OF MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are

solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and

company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for

all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.

Cross referencing of data is conducted in order to ensure validity and reliability.

The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several

sources. If this is the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact

definition used by the source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main

idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple

answers were possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,

management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When

available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional

reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In

some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR

values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the global online payment market. It takes into account a wide definition of online payment, including payment methods used in online

shopping and mobile payment, such as remote and proximity payments.

Major B2C E-Commerce markets in all global regions are covered, including advanced and emerging, while data availability varied across the countries.

The report includes data mostly published in 2016. The exact date of publication of the source is stated on each chart. The time period which the data refers to

differs by source.

Report Structure

The global chapter opens the report, featuring an overview of global online and mobile payment developments. The rest of the report is divided by regions

presented in the descending order of B2C E-Commerce sales.

Within each region, the countries are also ranked by B2C E-Commerce sales and, where applicable, grouped by advanced and emerging markets. Furthermore,

where available, regional information was also included.

Depending on data availability, the following types of market information are included: the most used and/or most preferred payment methods among online and

mobile shoppers, information about online and mobile payment users, such as security perceptions and criteria for payment method selection, breakdown of E-

Commerce sales by payment methods, number and value of online/mobile payment transactions. Not all the mentioned types of information are available for

each of the covered countries. For selected countries leading in terms of B2C E-Commerce sales, also online and mobile payment trends and news about major

players, such as payment providers, banks and retailers are presented on text charts.

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METHODOLOGY OF THE CURRENT REPORT

Report Coverage

This report covers the online payment market in Latin America. It takes into account a wide definition of online payment, including payment methods used in

online shopping and mobile payment, such as remote and proximity payments.

The report includes data mostly published in 2016. The exact date of publication of the source is stated on each chart. The time period which the data refers to

differs by source.

Report Structure

The global chapter opens the report, featuring an overview of global online and mobile payment developments.

Next, information about regional development and country comparisons are included.

The rest of the report contains country-specific information. The countries in the region are presented in the descending order of B2C E-Commerce sales.

Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, breakdown of E-

Commerce sales by payment methods, number and value of online/mobile payment transactions, mobile payment usage and consumer awareness of mobile

payment providers. Not all the mentioned types of information are available for each of the covered countries.

For the leading country in the region, also online and mobile payment trends and news about major players, such as payment providers, banks and retailers are

presented on text charts.

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DEFINITIONS

ONLINE PAYMENT Transfer of money made over the Internet following a consumer’s payment command, includes payments for product

and service purchased in (B2C) E-Commerce and M-Commerce.

MOBILE PAYMENT A wide definition of mobile payments includes remote payments made remotely in M-Commerce and proximity

payments made in-store, such as via QR code scanning and NFC technology.

MOBILE PROXIMITY PAYMENT A mobile payment where the merchant and the consumer are present in the same location and the interaction between

the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).

NFC Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by

bringing them close together or having them touch each other. In that way, contactless data exchange and transactions

can take place.

ALTERNATIVE PAYMENTS

Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online

payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,

and digital currency. May also include cash on delivery and card schemes by local companies other than global card

brands.

E-WALLET /

DIGITAL PAYMENT SYSTEM A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-

Wallets or digital payment systems include Alipay and PayPal.

MOBILE WALLET

a software solution that enables consumers to store payment credentials, such as credit or debit card information, and

use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are

installed on mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay,

Samsung Pay and Android Pay.

INSTANT PAYMENTS Electronic payment solutions for retail which are available 24/7/365 and thus result in immediate or close-to-immediate

interbank clearing of transactions and crediting of the payees’ accounts and confirm the payment to the payer after

payment initiation.

B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.

M-COMMERCE M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via

mobile devices.

ONLINE SHOPPING Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer

and consumer to consumer transactions.

The following expressions and definitions are used in this Online Payment market report*:

Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective

charts

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TABLE OF CONTENTS (1 OF 3)

1. Management Summary

2. Global Developments

• Online and Mobile Payment Trends, H2 2016

• Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f

• Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

• Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015

• Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016

• Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers,

August 2016

• Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016

• Value of Online Payment Fraud, in USD billion, 2015 & 2020f

• Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f

• Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the

Next 12 Months, in %, November 2016

• Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016

• Top 10 Merchant Acquirers, by Volume, in USD billion, 2015

• Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f

• Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e

• Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f

• Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f

• Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f

• Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f

• Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f

• Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015

• Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015

• Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific,

Europe, Latin America, the USA, and Global Average, August 2016

• Contactless Payment User Penetration, in % of Banked Population, July 2016

• Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016

• Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016

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TABLE OF CONTENTS (2 OF 3)

2. Global Developments (Cont.)

• Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016

• Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016

• Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015

• Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions, in %, December

2015

3. Latin America

3.1. Regional

• Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, July 2016

• Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016

• Share of Consumers Interested in In-Store Mobile Payments, in % of Surveyed Consumers, by Brazil and Mexico, June 2016

• Top 5 Mobile Services That Have Never Been Used by Mobile Internet Users, incl. Payment-Related, in % of Mobile Internet Users, 2015

3.2. Brazil

• Online and Mobile Payment Trends and News About Players, H1 2016

• Online and Mobile Payment Trends and News About Players, H2 2016

• Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2015

• Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

• Breakdown of Online Shoppers’ Preference for Payment in Installments, in %, H1 2016

3.3. Mexico

• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

• Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016

• Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

• Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

• Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016

• Share of E-Commerce of Total Payments with Credit and Debit Cards, in %, 2015

• Breakdown of E-Commerce Card Payment Transactions by Credit Card and Debit Card, in %, 2015

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TABLE OF CONTENTS (3 OF 3)

3. Latin America (Cont.)

3.3. Mexico (Cont.)

• Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in %

of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2015 – Q3 2016

• Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit

Cards and Debit Cards, Q1 2015 – Q3 2016

• Number of Online Payment Users, in millions, 2014 & 2015

• Types of Products and Services Paid for Online, in % of Online Payment Users, 2011 - 2015

• Reasons for Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, 2015

• Share of Banked Internet Users Who Conduct Banking Transactions on Smartphones, in %, 2015

3.4. Argentina

• Breakdown of E-Commerce Sales by Payment Method, in %, 2015

• Share of Installments in Total E-Commerce Sales of Companies That Offer Payment by Installments, in %, and Breakdown of Number of

Installment Payments, in %, 2015

3.5. Colombia

• Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

• Share of Online Shoppers Preferring to Pay by Credit Card, in %, June 2016

• Breakdown of Online Payment Made Through Payment Gateways by Credit Cards, Debit to Bank Account and Others, 2014 & 2015

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1. Management Summary 10 – 12

2. Global Developments 13 – 42

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3.1.

3.2.

3.3.

3.4.

3.5.

Latin America

Regional

Brazil

Mexico

Argentina

Colombia

43 – 74

44 – 47

48 – 53

54 – 67

68 – 70

71 – 74

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41%

55%

57%

0% 20% 40% 60% 80% 100%

Debit Card

Credit Card

Cash on Delivery

in % of Online Shoppers

“Cash on delivery” (57%) and “Credit card” (55%) were the two leading

payment methods used by online shoppers in Colombia in Oct. 2015. Colombia: Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Note: refers to purchases made online during the previous six months; does not add up to 100% due to multiple answers possible; only the top three answers were ranked

Survey: based on a survey of 13,000 consumers in 26 countries, including Colombia

Source: Nielsen, March 2016

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E-Commerce 1.68%

Other 98.32%

Card payment transactions on E-Commerce websites accounted for

1.68% of all credit and debit card payments in Mexico in 2015. Mexico: Share of E-Commerce of Total Payments with Credit and Debit Cards, in %, 2015

Source: CONDUSEF, Banco de Mexico, 2016

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