Activity Action PlanComple

ted

One

TimeWk Hrs Wk $ Mo Hrs Mo $

Yrly

HrsYrly $ Goals

Competitor Research: 0 2 0 0 0 0 0

PR SEOVariety of tools such as PR Web,

Pitch Engine, etc.1 0 0 0 0 0 0

Copy TBD 0 0 0 0 0 0

Grab and analyze screenshots of

various sensors pagesTBD 0 0 0 0 0 0

Keywords Analysis TBD 0 0 0 0 0 0

Implementing Google Analytics TBD 0 0 0 0 0 0

Mobile Website TBD 0 0 0 0 0 0

Design TBD 0 0 0 0 0 0

Lead generation – (i.e. Data.com

- http://www.data.com/editions-

pricing/index.jsp - 300 contacts

a month / $125)

TBD 0 0 0 0 0 0

2 e-mails per quarter TBD 0 0 0 0 0 0

Editorial TBD 0 0 0 0 0 0

Organizations TBD 0 0 0 0 0 0

Tradeshows TBD 0 0 0 0 0 0

Other Collateral Redesign brochure TBD 0 0 0 0 0 0

Paid SearchAnalyze effectiveness and

develop metricsTBD 0 0 0 0 0 0

Categorize by industry segment TBD 0 0 0 0 0 0

Create master editorial list for

relevant trade journalsTBD 0 0 0 0 0 0

YouTube Videos (TBD) TBD 0 0 0 0 0 0

Blog Weekly, monthly (TBD) TBD 0 0 0 0 0 0

Increase unique visitors,

1st page on top 3 keyword

phrases

PR and Trade Coverage

Increase data center trade

list by xx%, editorial / new

product placement

Calendars / Lists

Website

Lead Generation

Create a Twitter, Facebook

Company page and Hootsuite

accounts, design for the Twitter

background, upload images on

FB

1 0 0 0 0 1 20

Follow 2,000 industry

professionals / similar accounts

to grow the numbers (search,

hashtags)

0 1 20 4.286 85.71 51.43 1029

Status updates, more articles

about what is happening in the

industry

0 1 20 4.286 85.71 51.43 1029

Research groups that would

relate to data centers1 0 0 0 0 0 0

Post announcements to various

groups0 0 0 0 0 0 0

Create a company profile 0.25 0 0 0 0 0 0

SUM 0 0 0 0 0

Increase tweets, re-tweets,

and good followers

Facebook Fan Page /

Twitter / Hootsuite

Account

LinkedIn