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Co-located Events
• Same location and time – own identities• Overlapping exhibitors/sponsors • Increased attendee quantity & quality• Decreased logistical costs• Double attendee marketing efforts
About Sam Lippman• President of ISM based in Arlington, VA• Organizer of ECEF, Large Show Roundtables (LSR), Attendee Acquisition
Roundtable (AAR), and the Exhibitor Sales Roundtable (ESR)• 35 years experience managing and producing exhibitions, conventions,
conferences, forums, and roundtables• Consults in strategic planning, management and marketing• Facilitates board meetings, customer/user groups and attendee and
exhibitor focus groups. • Before ISM, produced International CES, GRAPH EXPO, PRINT and the
National Computer Conference
Sam LippmanIntegrated Show Management & Marketing
3103 S. 14th StreetArlington, VA 22204