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GAIN A COMPETITIVE ADVANTAGE WITH SALES & MARKETING ALIGNMENT

Aberdeen Group research has shown that companies optimizing the marketing & sales relationship grow revenue 32% faster year-over-year, compared to those without such alignment. As a best-practice, such alignment is clearly a worthwhile pursuit, but how does one actually achieve it? For answers, look to the following actions and enablers commonly used by Best-in-Class organizations.

57% more effective at closely aligning marketing & sales with common goals/KPIs

91% more likely to deploy enterprise social collaboration platforms

42% more apt to have a centralized report of all current sales deals identified by stages or likelihood to close

38% more likely to ensure always-on availability of marketing-generated sales content

25% more likely to track marketing campaign results based on subsequent sales activity

Best-in-Class organizations are:

The bottom line: Marketing and sales alignment drives distinct and desirable benefits for those who achieve it, but the process often takes clear and deliberate steps. Beyond what’s noted in this document, marketing and sales departments must have ongoing and comprehensive communications to not only arrive at alignment, but to maintain it as well.

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Read the full report: Marketing / Sales Alignment 2016: Who is Agile Enough to Win?, March 2016, Aberdeen Group

Compared to All Others.