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learn how to make all your accountants (and employee) take responsibility for sales and marketing. You’re the managing partner of a successful accounting practice. Together with your fellow partners… and employees… You service your portfolio of clients…. Advising them on their accounts, tax, audit… and generally helping them grow their business. But when it comes to growing your own company you turn to Fred. Fred is a marketer, and rather than thinking about balance sheet and profit and loss accounts, he thinks about how to attract new clients… how to retain existing clients.. how to up-sell and cross-sell clients… how to generate more referrals. But should the growth of your company really rest in the hands of just one person like Fred? Aren’t you as managing partner the best person to attract new clients? How about your partners, aren’t they the best people to up-sell existing clients and make sure they stay with you year-on-year? What about your employees? Can they help you grow your business? In reality, all employees are marketers. Your employees are the very people who are closest to your clients and are responsible for delivering an extraordinary client experience, helping retain clients, generate more up-sell and cross-sell opportunities, and make clients want to refer you. That’s not to say your employees are marketers exactly like Fred in creating outbound marketing campaigns, but they are the human marketing face of your company and are your untapped salesforce. To learn how you can turn your entire workforce into your salesforce. contact us at www.highperformancegrowth.co.uk
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Managing Partner
You
Partners
Fred
FredFred
Marketing
Fred
Balance SheetProfit & Loss
Fred
Attract New ClientsRetain Existing ClientsUp-sell & Cross-SellGenerate More Referrals
Fred
Attract New ClientsRetain Existing ClientsUp-sell & Cross-SellGenerate More Referrals
?
You
You
Deliver an Extraordinary ExperienceRetain Existing ClientsUp-sell & Cross-SellGenerate More Referrals
Fred
Human Marketing
Outbound Marketing
Your Salesforce
www.HighPerformanceGrowth.co.uk
Workforce to Salesforce
