Download the free ebook athttp://revenueassociates.biz

Zorian RotenbergVice President of Sales and Marketing at InsightSquared

“You need a service level agreement, an SLA, between marketing and sales. And when I say an SLA I mean people literally should write it out and draw a line in the sand.”

Download the free ebook athttp://revenueassociates.biz

Jeanne Hopkins Senior Vice President Chief Marketing Officer at Continuum

“I can guarantee you that there is not a CEO on the planet that cares. What they want to know is: How much revenue have you brought in?”

Download the free ebook athttp://revenueassociates.biz

Scott Brinker Co-founder and CTO of ion interactive

“While I encourage marketers to take advantage of data, I also caution them that most data is only partial truth. Data can be deceptive.”

Download the free ebook athttp://revenueassociates.biz

Jill Rowley Founder and Chief Evangelist at JillRowley.com

“The modern sales professional is actually a mini-marketer.”

Download the free ebook athttp://revenueassociates.biz

Jamie Scheu Vice President, Associate Director of Content at Hill Holliday

“Content is special because people choose to seek it out. It’s not marketing messages that seek them out.”

Download the free ebook athttp://revenueassociates.biz

Ann Handley Chief Content Officer of MarketingProfs

“Would your customers thank you for that content?”

Download the free ebook athttp://revenueassociates.biz

Mike Volpe Chief Marketing Officer of HubSpot

“Inbound marketing is about getting found online through engaging content and delighting customers with a personalized, and ultimately more human, experience.”

Download the free ebook athttp://revenueassociates.biz

Bob Johnson Vice President and Principal Analyst at IDG Connect

“You need to get sales involved right up front when setting up your strategy to see what they need, use, like and don’t like, and what’s taking their time.”

Download the free ebook athttp://revenueassociates.biz

Nigel Edelshain Director of Marketing & Digital Media at Wainscot Media

“We have this profession that isn’t really a profession, or doesn’t get treated like a profession.”

Download the free ebook athttp://revenueassociates.biz

Dave Krupinski Co-founder and CTO at Care.com

“Someone looking for child care and someone looking for senior care are going to be different. And they’re going to come to our site with a very different frame of mind.”

Download the free ebook athttp://revenueassociates.biz

revenue + associates helps companies significantly increase revenue through measurable improvements in sales and marketing

Conversations with Modern Sales and Marketing Leaders

© Copyright 2014, all rights reserved

Download the free ebook athttp://revenueassociates.biz