Saky Kourtidis - Deloitte Digital - Think human

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Presentation shared at the British Residence in Belgium during a User Experience seminar on 25 September 2014.

Text of Saky Kourtidis - Deloitte Digital - Think human

  • 1. Dont think products. Dont think services. Thinkhuman.@SakyKourtidis

2. Imagine that this dot is your product 3. 650 is the number of products that are launched every day 4. 7565554535251551928 1938 1948 1958 1968 1978 1988 1998 2008 2018YEARAVERAGE LIFETIME OF S&P 500 COMPANIESAverage lifetime of S&P 500 companies 5. Samsung VS iPhone 6. Is product or serviceinnovation enough todifferentiate? 7. From Product Innovation ToExperience Innovation 8. ExperienceInnovationMake itdifficult tocopyCreate newopportunitiesfor growthMake itdelighting /surprisingWhy Experience Innovation? 9. 3 principles for success 10. #1 Think beyond products. 11. Uber Car Service 12. Ralph Lauren Polo Tech 13. #2 Engage all senses. 14. Orangina 15. Nespresso Coffee Sommelier Program 16. KBC Smart Branch Concept 17. # 3 Embed experienceinnovation in your culture andorganization. 18. Telenet - Idealabs 19. Google 20. LISTEN SHAPE DESIGN BUILDDeloitte Digital Experience Framework 21. It should be a belief. 22. Virgins airport club 23. Starbucks restaurants 24. M&Ms Stores 25. Tomorrows land festival 26. People will forget what you said,people will forget what you did, butthey will never forget how you madethem feel. STEVE JOBS 27. Thank you 28. @SakyKourtidisMy expertise? Just passionate about innovation and human being