Business BrainsSage Partners with LinkedIn on‘Train Your Business Brain’ campaign

Background

Sage (UK) Limited, the leading business software and services provider, came together with LinkedIn for their first ever UK partnership to promote Sage’s national Business Brains campaign, designed to help firms boost business skills and stay ahead of the competition.

Objectives

Drive traffic to ‘Train your Business Brain’ site designed to provide inspiration, mental stimulation and advice to UK professionals and enable an ongoing dialogue.

Promote Sage’s national Business Brains initiative amongst finance and accounting professionals and small to medium businesses.

Promote Sage’s sponsorship of ‘The Krypton Factor’ to professionals on LinkedIn.

Marketing Solutions

ResultsLinkedIn Polls received 2,100 responses to 4 placed questions

LinkedIn was the 3rd largest upstream website (after Google UK & ITV.com) and downstream partner after Google and Sage, (Hitwise 2009)

902 ‘Train your Business Brain’ entrants were from in the LinkedIn League

Following on from the success in 2009, Sage is looking to run the ‘Train your Business Brain’ campaign for 2nd successive year in 2010

©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.

Strategy

‘Train Your Business Brain’ and LinkedIn site integration plus promotion across the LinkedIn platform delivered scale to the target audience and enabled an ongoing dialogue with users that outlived the media campaign.

Targeted advertising activity across the LinkedIn platform drove traffic to trainyourbusinessbrain.com, where users could take part in mental agility tests

Trainyourbusinessbrain.com and LinkedIn site integration: a LinkedIn leaderboard enabled users to filter the results of the business IQ game, this linked back to the LinkedIn Group ensuring longer term two-way traffic

A LinkedIn Group generated discussion around business skills, and allowed users to share results. Sage posted questions for LinkedIn members and showcased insight from nation-wide research on business success

Sponsorship of the ‘Startups & Small Business’ Answers section of LinkedIn aligned Sage with experts in business

A LinkedIn homepage takeover coincided with the airing of ‘The Krypton Factor’ to achieve maximum impact with the LinkedIn UK audience

©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.

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