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SAC HOMESSustainable, Affordable, Customisable Homes
W5Ajay Pahwa
Amrita KulkarniBiswanath GhoseKhurram Qayam
Prabhu Subramanian
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Who we are:
- A social enterprise focussed on Low-cost housing; For-profit and bootstrapped
- Our vision is a world where everyone benefits from
innovations in housing
Customer profile
Mr. Kumar- Lives in a south Indian village with wife and son- Uses his mud hut as a shop - self built and self maintained- Dreams of living in a proper house
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Kumar’s options today:
Register for a free house(worth $1,500)
Get a government grant($1,450)
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Kumar’s options today:
Register for a free house(worth $1,500)
- Waiting time of ~5 years - Location anywhere in the state - Cannot use house as a shop
Pain points
Get a government grant($1,450)
- Non-subsidised raw materials - Sacrifice sanitation - Difficult to get electricity & water without proper planning
Register for a free house(worth $1,500)
- Waiting time of ~5 years - Location anywhere in the state - Cannot use house as a shop
Pain points
Outcome
Get a government grant($1,450)
- Non-subsidised raw materials - Sacrifice sanitation - Difficult to get electricity & water without proper planning
Kumar’s options today:
Kumar’s options today:
Register for a free house(worth $1,500)
- Waiting time of ~5 years - Location anywhere in the state - Cannot use house as a shop
Pain points
Outcome
KUMAR CHOOSES TO STAY IN HIS HUT!
Get a government grant($1,450)
- Non-subsidised raw materials - Sacrifice sanitation - Difficult to get electricity & water without proper planning
Opportunity
Top Down: Bottom up:
100million houses in total = $220billion1
1 Source: Monitor Group
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
100 Million houses/$220
billion
Huts House shop
Village 500 35
Coimbatore District (250 villages)
125,000 8,750
India (600 districts) 75 Million
5.25 Million
Potential (30districts)
3.7 Million
250,000
Value 7.4 billion
Existing players
- Not self built; difficult to maintain by self. Houses sold as product, not system- TATA Housing primarily for urban environments- 1K house is currently an aspirational project- Designs seem to target an average poor person!
Are they really our competition?
Problem statementWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Our approach
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Why did they all choose:
A hut over a free house worth $1,500?
What they really need:A house that is affordable and customisable like a hut and durable like a house
Adaptable to changing needs through add-on modules
Base design & technology
License from PODPASSIV:- Quicker time to market- Low prototyping expense
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Indian adaptation
1 Bedroom (220sqft) 2 Bedroom (270sqft)($1,750) ($2,250)
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Main add-ons: SAC Shop
Extension to the SAC Home: - Can be added to both 1 Bedroom and 2 Bedroom SAC Home - Price starts from $450
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
More add-ons
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
External toilet ($250)Supplier : Multiple
SAC Power ($75)Supplier: Barefoot power, China
Rocket Stove ($40)Supplier : Envirofit
SAC Water ($150)Supplier: Multiple
End to end process
Supplier 1 Supplier 2 Supplier 3 Supplier 4
SAC HOMESSustainable, Affordable, Customisable Homes
End to end process
Govt.
Micro creditCustomers
Supplier 1 Supplier 1 Supplier 3 Supplier 4
Finances
SAC HOMESSustainable, Affordable, Customisable Homes
End to end process
Govt.
Micro creditCustomers
Supplier 1 Supplier 1 Supplier 3 Supplier 4
Finances
SAC HOMESSustainable, Affordable, Customisable Homes
Purchase
End to end process
Govt.
Micro creditCustomers
Module delivery
Supplier 1 Supplier 1 Supplier 3 Supplier 4
Purchase
Finances
SAC HOMESSustainable, Affordable, Customisable Homes
End to end process
Govt.
Micro creditCustomers
Module delivery
Supplier 1 Supplier 1 Supplier 3 Supplier 4
Purchase
Self build Finances
SAC HOMESSustainable, Affordable, Customisable Homes
SAC Home
End to end process
Govt.
Micro creditCustomers
Module delivery
Supplier 1 Supplier 2 Supplier 3 Supplier 4
Purchase
Self build Finances
SAC HOMESSustainable, Affordable, Customisable Homes
SAC Home
Pricing strategy
- WorldHaus base house begins at $1,500
- Survey and expert interviews: Minimum access to around $1,450 (Govt. grant or savings) Willingness to pay an extra $500 on average
- Cost-plus pricing for modules - margin of at least 30%
Problem statementWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
SAC Home Model 1 Bedroom 2 BedroomSale price (Excl. Tax) $1,750 $2,250Costs $1,620 $1,840Contribution $130 $410Contribution % 7% 18%
Marketing plan
- Joint marketing campaigns with Habitat for Humanity (NGO)
- ‘SAC in a day’ - training sessions
farmer’s market village fairs
Problem statementWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Roadmap & milestones
2012 2013 2014 2015 2016 2017
PHASE 0 PHASE 1 PHASE 2
Pre-Launch Launch Expansion
2012 2013 2014 2015 2016 2017
PHASE 0 PHASE 1 PHASE 2
Pre-Launch Launch Expansion
- Finalise materials and suppliers- Prototyping
- Field test- Finalise design
BOOTSTRAP WITH $30,OOO
- ‘SAC in a day’ : training- Launch 14 Jan 2014 Makar Sankranti Festival Day
- Deliver 500 SAC Homes
EQUITY CAPITAL $150,000
- Set up assembly unit- Provide consultation services - Develop relationship with government
- Deliver 14,500 SAC Homes
SOCIAL LOAN $150,000
Financials - Profit & Loss
Year 1 Year2 Year3 Year4 TotalUnit Sales ( 1 BR & 2 BR) 500 1,750 4,750 7,500 14,500Revenue ($ 000)
875 3,356 9,113 15,034 28,378
Variable Cost($ 000) 810 2,976 8,086 13,216 25,087
Contribution($ 000) 65 381 1,017 1,803 3,266Fixed Cost($ 000)
147 347 435 541 1,469
Net Profit before tax ($ 000)
-82 34 582 1,263 1,797
TeamAjay Pahwa Finance DirectorCertified Accountant“We are positioned to commoditise the housing market. It is a revolution waiting to happen.”
Amrita Kulkarni Head of DesignArchitect, product designer“The irony of free homes and homelessness co-existing is simply shocking.”
Biswanath Ghose Head of LogisticsConsultant“Help the homeless find a place they find suitable.”
Khurram Qayam Head of TechnologyConsultant“Helping to raise Human capital through smart business.”
Prabhu Subramanian Marketing & overall managementConsultant“Homelessness is really a marketing problem; can be solved one SAC at a time!”
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Available Jan 14, 2014
Follow us on twitter @sachomesuk, web: www.sachomes.co.uk
The social problemWho we are
Why we collaborateWhat we proposeHow it will workFuture agenda
Appendix