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TEAM 01 - WORLD 1JONATHAN MIRANDANEHA SHARANABHIJIT JOSHIJOHN MICHAEL CROWELLJAMES CORRIHERTODD MATTHEWS
TEAM’S PERFORMANCE: OUTSTANDING!• We met every Sunday for 2 to 3 hours to make our decisions and everyone voiced their
opinion about our decisions.• We analyzed the segments and realized that we could hit multiple segments with the
same R&D.• We decided to strengthen our core first and then dive into the new market. Since we
invested in R&D in Devices Market and launched 2 products prior to investing in STAR.• We’re able to see the market transitions and anticipate our competitors moves.
4 products in Devices market• 2 re-launches and 2 new products• 2 R&D1 product in Star market• 1 R&D
FORECAST
Market share in units for devices
38%
Market share in units for star
Team 01Others20%
PERIOD 7 FORECAST: NET PROFIT $75 MILLION