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Get a highly successful buzz campaign up and running in 10 Minutes. * transition your marketing from self promotion to recommendation * Get significantly more people to talk about you *
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© Copyright Society3 Group Inc #S3
S3 Buzz
Quick Start Guide
2 © Copyright Society3 - 2014 #Society3
The Problem Society3 is solving
Your business friends are happy to help and talk about you!
But YOU need to give them a story and a place to share it!
3 © Copyright Society3 - 2014 #Society3
X
You have a vision, limited budget and good friends
1) Create a story 2) Ask your friends to share it
4 © Copyright Society3 - 2014 #Society3
10 things that make a successful Buzz
1) Know exactly what you want to buzz about
2) Polish your online presence
3) You should have a well maintained network
4) Create some tweet-size stories for them to share
5) Setup the campaign in S3 Buzz – and launch it
6) Add the Buzz Widget to your online presence
7) Add the Buzz link to all outgoing messages
8) Inform all your Business friends about the Buzz
9) Add frequently new content to your presence
10)Constantly monitor and moderate your buzz
5 © Copyright Society3 - 2014 #Society3
Know exactly what you want to buzz about
Buzz about one (1) thing only
The brand, an event, a product, a situation… never combine multiple things in one buzz.
Decide what you want to get out of the Buzz again that should be one thing.
6 © Copyright Society3 - 2014 #Society3
Polish your online presence
Your Buzz will be pointing to one URL
Make that page attractive and inspiring to act and re-share with others
What ever you buzz about should be prominently on the following places:
On your website’s home page
Blog posts about what you are buzzing
You share the content on Facebook
Present it with a PowerPoint on Slideshare
Expose details on your LinkedIn company page
Frequently share news about it on Twitter
Share updates on topic relevant sites
Consider crowd funding sites
Ensure all properties point to all other properties
7 © Copyright Society3 - 2014 #Society3
You should have a well maintained network
Since centuries, “having connections” is the key to business success.
Find them online in LinkedIn, Twitter, on Google, Facebook… and connect if you not already have
8 © Copyright Society3 - 2014 #Society3
Create some stories for your friends to share
Understand your audience
They want to hear what ‘OTHERS SAY’ not what YOU are pitching.
GOOD: “XYZ has a pretty interesting solution…”
NOT GOOD: “We are the global leader of rather something and introducing jade jade”
Create tweet-size stories, containing what your business friends may say about you, your product, event...
9 © Copyright Society3 - 2014 #Society3
Set it all up in S3 Buzz – and launch it
Complete the Buzz Campaign form
Intuitive and self explanatory
Hit the launch button to create the Buzz
Buzz will automatically generate your dedicated
Buzz page with buttons so that your friends just need to click on and share the stories with their network.
You’ll have access to video tutorial and our buzz hotline
10 © Copyright Society3 - 2014 #Society3
Add the Buzz Widget to your online presence
Embedding the Buzz widget to:
Your website’s home page
The page where the main content that you are buzzing about resides
You may also embed it on all relevant blog posts
Ask people directly to support the Buzz
11 © Copyright Society3 - 2014 #Society3
Add the Buzz link to all outgoing messages
You have a dedicated Buzz URL like: http://s3buzz.com/77uz59
Add your own buzz URL to all these and more:
Your email signature
Your websites wherever you list things
Your social presences and profiles
Your XeeMe / S3ID
Your product documentation
Your PowerPoint presentations
Anything that may be public and inspire to support you
12 © Copyright Society3 - 2014 #Society3
Inform all your Business friends about the Buzz
Launch time – ask for help
Go back to your entire network of business and personal friends and ask to help spreading the word
Alert them individually in social networks. You may also want to send a good old, yet very personal email.
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Add frequently new content to your presence
You most likely have a lot to say about the topic you are buzzing about
Add corresponding content to your blog
Update your website
Update your presence on Linkedin, Twitter, Facebook, Google+, Slideshare…
Don’t forget to thank all your supporters
14 © Copyright Society3 - 2014 #Society3
Constantly monitor and moderate your buzz
Mentions are driving attention
Track the number of mentions about you
Track the number of active advocates
Track the number of new advocates
Make sure you or somebody in your team is responding to comments and questions!!!
15 © Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Pr
We are here
to help you
on every step
of the way…
+1 (650) 384.0057
+49 (30) 2023.8748
16 © Copyright Society3 - 2014
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057 [email protected]
http://Society3.com
http://xeeme.com/society3