By:Faiz Raza (FT12213)Kashish Bansal (FT 12223)S. Kesavan (FT 12224)Mahesh Godse (FT 12228)Pratibha (FT 12240)

Improve the visibility of the Tupperware productsShowcase the utility of Tupperware productsTest and TrialProvide incentives to hostess

Reliance on word of mouthShowcasing the product’s uniquenessTargeted only women Party PromotionsEmphasis on recruitments, training and rewardsLifetime guaranteea

It is a set of interdependent organizations involved in the process of making a product/service available for use or consumption

Distributor

Manager

Dealer

Customer

Created healthy atmosphere among the dealers, managers and distributors

Increased Sales and created a different market for themselves

E-commerceShowcase products with different utilitiesTarget different segments Eg: Waterbottles/Tiffens for

Students

Effects:Increase AdvertisingValue-adding partnershipsDoor to Door SellingUsing Tie-ups to complement other productsRecruit students for promotion among all sects of society.Increase the number of Kiosks

Vertical Channel Conflict over commissionsHorizontal Channel Conflict over area of operationsMulti-channel Conflict over parallel dealership