S D S Overview Jan 2010 Public

Strategy and Design Solutions

www.strategydesign-corp.com

State of the Business

January 2010

Strategy and Design Solutions,

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“A group of common people

working together can achieve

uncommon things.”

- Ewing Kauffman

What is Strategy and Design Solutions?

A company focusing on three mainareas of business:

• Product Incubation – “Go Tomarket” teams helping good ideas tobe ready for market and preparing todeliver rapidly to those markets

• Management & IT Consulting –Focused on results driven change forbusinesses and government agenciesthrough transformation and qualitysystems

• Strategic Research – Exploringinnovations that drive solutions of asocial or environmental nature andcomplex data extrapolations.


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Product Incubation

Strategic Research

Management & IT

Consulting

With a solid foundation ofethical business practice andpreserves the integrity of theindividuals that come togetherto make work productive.

The story of SDS Timeline of progressApril 28, 2009 - SDS opens for business

Professional services

• May 2009 4 RFP’s delivered, 1 Grant

• June 2009 3 RFP’s delivered

• July 2009 4 RFP’s delivered

• Aug 2009 3 RFP’s delivered, 2 RFQ’s

• Sept 2009 1 RFP’s delivered, 1 Grant

Product Incubation

• July 2009 My Best Plan

• August 2009 Personal Inventory Planning

• September 2009 HOPE

• December 2009 iPhone AR solution

Base Broadening

• Joint Ventures – Strategic Healthcare Systems

• Strategic Partnerships – strategic Mobile & Augmented Reality Systems

• Affiliations – Management Consulting

•Chapter 1 – Professional services

1. Build on the base idea of “Dowhat you know”

2. Created an asset library ofproposals and solutions that wereSDS and not IBM – 19 proposals

3. Proved to ourselves that we canform and function as teamsoutside of the blue walls

•Chapter 2- Product Incubation

1. You do NOT need permission tosucceed.

2. You DO need a good idea andteam to create it

3. Sales and Marketing are not anafterthought

•Chapter 3 – Base broadening

1. Focus and Niche help the market to understand what you are selling

2. Strategic Partnerships lead to Joint Ventures. JV lead to profit.


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We would like to thankthose who have stuck withus and those who helpedus along the way

We asked and this community answered.

Many times in a big way.

Some have come the distance.

Others for a short while.

All made their mark and none are forgotten.


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And there is a place for you.

• Everyone has either talent in an area with experience

Or

• The dream of doing something they never had the chance to do.

With SDS you decide how you would like to participate

Business 2 business or 1099

This is the house we build together

This is the garden we all will eat from

This is the future where you do not loose your individualism for the sake of a job.

Be honest with yourself about an undertaking.

Give it your best effort and seek a team to help you if that is what it takes to raise the barn.


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SDS is now engaged in several sub ventures that combined represent our business portfolio

Our logo is a representation of what flows through all of our business thinking.

products, services and research

Helping customers to identify us with the markets we are seeking to participate in we have adopted the creation of sub ventures.

• Healthcare

• Mobile Applications

• Professional Services

Not all businesses lend themselves to all three of SDS’s circles of focus. In the next set of pages each business has been labeled to indicate which of the SDS circles of focus are expected to apply.


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Marketing & Sales

What businesses are SDS focusing on?

SDS

SHS

Products

Services

Support

sMARS

Development

Delivery

Management & IT

Consulting

Management Consulting

IT Consulting

Three business focuses for 1H 2010

• Strategic Healthcare Systems

• Strategic Mobile and Augmented Systems

• Professional Services Consulting

• Each contains one or more of the

SDS business core focus areas

• Each is supported by a talented Marketing & Sales team


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Healthcare -Marketing & Sales

Strategic Healthcare Systemsa Joint Venture with Experienced Healthcare Partners

SHS

Products

HOPE

Healthcare information

management solutions

Services

EMR selection Assessment &

Planning

Health Information Exchange

Assessment & Planning

Physician Practice Marketing Plan

• First Product well formulated

• Market Strategy and Plan prepared

• Sales Campaign Strategy and Plan ready

• Alpha client signed up


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Mobile Application -Marketing & Sales

Cutting Edge Mobile Applications

Market Viability has been established

Market size has been estimated

A list of 12 Concepts have been brainstormed and elaborated upon

Technical Feasibility has been considered

Development and Route to Market have been prepared

Selection of first product has been made

Results are expected in 2 months Strategy and Design Solutions,

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sMARS Development

iPhone apps

Droid / Open source apps

SDS - Professional Services part 1

The areas included in SDSManagement Consulting span theways that clients seek to improvetheir businesses or to achieve a goal.

SDS represents a community rich intalent and experience that hasshaped many businesses andindividuals to reach for the stars andperform at the highest level.

These services are offered throughan affiliation with ResourceAssociates Corporation (RAC)

Our goal is to have 30 peopleenabled and delivering in 3 months.


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Management Consulting

Strategic Planning

People Development

Process Improvement

– TQM

Business Coaching

Youth Leadership

building

Public Speaking

• Strategy development

• Business Planning

• Measuring & Attaining Goals

• Skills Management

• Goal Setting

• Attitude Development

•Process Variability Assessment

•Root Cause Analysis

•Process transformation

•Goal setting•Communication Skills•Team Performance Improvement

•Rising Stars Tm process

•Decision making

•Leadership and self confidence

•Providing speakers for companies, organizations and associations

•Experience rich thoughtful inspiring messages

Mar

keti

ng

& S

ales

SDS - Professional Services part 2


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IT Consulting

SDLC Management

Requirements Documentation

UI and Usability Preparation

Architectural Planning

Development

Testing

Mar

keti

ng

& S

ales

Innovators need delivery experience to help them bring their visions into reality

• Who can deliver the technical expertise together with proven product marketing and sales?

• Money is not all it takes. It takes a team that knows how to get it done.


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The SDS Product Incubation team

combines product development,

promotion and distribution, and

relationship management to meet

your goals. We are action-focused

and will map out how your

objectives will be achieved within

stated timeframes.

Our Product Incubation “Go To Market” Services Portfolio

Market Viability Assessment

Technical Feasibility Study

Architectural Planning and Validation

Design and Development Services

Product Market Strategy and Plan

Sales Campaign Planning

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We provide development, marketing & sales teams

Parallel work streams shorten time to market

Architectural Oversight of Requirements

User Experience Engineering

Experienced Professional Agile Developers

Customized Testing and Active Defect Management

User Documentation and Training Preparation

Maintenance and Support

Technical

Feasibility Study

Product Market

Strategy and

Plan

Requirements

Definition

Design and

Development Services

Market

Viability Assessment

Sales

Campaign Planning

Sales and

Distribution

Architectural

Planning and Validation

Market Viability AssessmentReducing complex market factors to a few simple, easy-to-understand charts

Areas considered:

– Develop customer value propositions

– Document economic momentum and sustainability of the market

– Identify factors contributing to growth and profitability

– Estimate market maturity and rate of growth

– Compare and contrast competitive situation with relative differentiated positions

– Determine resource capabilities and competencies required to deliver

– Perform comparison of market needs with company and channels

– Identification of lucrative and attractive target market sub-segments

– Model competitive pricing realities

– Identify teaming needs and governance plan

– Recommended roadmap for success

– Advise cautions and recommendations not-to-proceed if appropriate

• Timing: 2 – 6 weeks

• Process Includes:

1. Preliminary overview of the strategic hypothesis and perceived value proposition

2. Working sessions for defining, identifying and targeting ideal customers in the expected markets

3. Market Research

4. Summary report and recommendations


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Elements of our “Go To Market” Services


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Marketing &

Sales Team

Requirements &

Architecture

Team

Development

and Test

Team

Technical

Feasibility

Study

Product Market

Strategy and

Plan

Requirements

Definition

Design and

Development

Services

Market

Viability

Assessment

Sales

Campaign

Planning

Sales and

Distribution

Architectural

Planning and

Validation

Project Start Product for sale

How we workReducing barriers to translate INNOVATION to market reality

• You can choose all or some of our “Go To Market” services

• SDS works with you to minimize your monetary risk up front

• Licensed technology can be marketed through joint ventures, partnerships, or contract manufacturing


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Strategy and Design Solutions (SDS) isa partner group of former IBMprofessionals with network of over1,000 other former IBM professionalswho will provide Product Incubation, ITProfessional Services and StrategicResearch Services at competitive rates.Our available resource pool has anaverage IT career of more than 20years.

Contact us today to learn more!

Strategy and Design Solutions

262 Eastern Ave, Lynn MA 01902

Tel: 781-780-4409

[email protected]

www.strategydesign-corp.com


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Who we are

Skills needed to help us move forward:

Marketing

Sales

Consultants – Management and IT

Developers

Testers

Trainers

HR

Finance

Management Consulting – Are you interested to know more?

Contact: [email protected]


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We could use your help!