Rutgers 2017 Reputation Management and Local SEO

Reputation Management and Local SEO

March 2017

www.MySEOmadesimple.com

What We’ll Cover

• Table Setting• Local Optimization Basics• Google Results• Data Aggregators• Reputation Management• Asset Development• Wrap Up



Search Query

Organic Results

Paid Results

Understand Google Search Results


Branded Search Results



Local Optimization Basics


What Appears on the Web

• What you create• What you pay to have created• What someone else creates

– With your consent– Without your consent



Paid Media


Search Query

Paid Results

Understand Google Search Results


Paid Advertising


Pay-Per-Click – Get Started


Earned Media


Earned Media• Content

– Unique and engaging– Frequent

• Brand Mentions• Shares

– Has direct impact on organic rankings/engagement

• Reposts• Reviews

– Growing in importance– Essential for all business types– Rich Snippets (schema)



Social Engagement• Natural sharing

– Quality content– Targeted content– Content that only you can provide

• Start with an Editorial Calendar– Key months/days related to your industry– Monthly topics

• Pay for advertising– Facebook– Twitter sponsored post

• Use data and insights to informyour strategy


Owned Media


Owned Media• Website

– Primary online asset– To inform and convert

• Mobile Optimized– Growing percentage of searches

• Blog– Your opportunity to shape your

message, grow your site, etc.• Social Media channels

– You control the content, frequency, and dialog


Branded Search Results


Local Optimization


You Have to Get These Right


Before You Get These Right


Local Optimization(on page)

• Optimize around local keywords• Optimize existing pages for local• Localize your content• List it using a Data Aggregator• Remember mobile users!!!• Get social to enhance listings• Monitor reviews


Local Optimization(off page)


Local Optimization(off page)


Fixing Errors• NAP consistency• Build out resources and expanded information• Re-submit content monthly to all mobile directories• Optimize digital assets• Update content when business changes• Add new directories when they come on board• Monitor and respond to reviews

LizardLocal.com/scan



Add Local Pages to Your Site



#1 in Organic Results


Your Reputation






Take a Look

• What’s listed on page one of Google?• What do you own?• What is earned• What is paid?• Develop a strategy• Take a short-term and long term view?


Tips for Making the Fix• Develop extensive social media profiles

– Linkedin, Facebook, Twitter, Google+• Use a paid ad to control first search result• Build your own website

– GoDaddy, Wix, Wordpress, Square• Model others in your niche

– Zocdoc, Healthgrades, etc.• Publish (article, blogs, interviews, etc.)

Michael Fleischner, March 2017

Thank You!Want to get in touch?

[email protected]

Business

Rutgers 2017 Reputation Management and Local SEO