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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
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Barykovsky lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Premium
Cheese Market
Analysis and Forecast to 2017
September 2012
Marketing Research
Page 2 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Brief Overview
The report on the Russian premium cheese market contains:
Analysis and forecast of market dynamics;
Analysis of exports and imports;
Distribution of the product;
Analysis of the retail market;
Chain of forming the final value of the product.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report contains information on the following commodity groups:
Blue premium cheeses;
Young premium cheeses;
Hard premium cheeses;
Soft premium cheeses.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian premium cheese market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
This report contains 142 pages, 96 tables, 85 figures.
Page 3 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 4 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 5 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian premium cheese market and
build a forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 6 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 7 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Classification of and characteristics of cheese
4. Volume of the premium cheese market
4.1. Consumption on the premium cheese market and share of premium cheeses on
the cheese market in Russia
4.2. Forecast for development of the premium cheese market and its share on the
cheese market until 2017
4.3. Consumption on the premium cheese market by segments (young, blue, hard and
soft cheeses)
4.4. Forecast of consumption on the premium cheese market by segments (young,
blue, hard and soft cheeses) until 2017
4.5. Structure of consumption on the premium cheese market by segments (young,
blue, hard and soft cheeses)
4.6. Structure of the imports and domestic production on the premium cheese market
4.7. Structure of the imports and domestic production on the premium cheese market
until 2017
4.8. Dynamics of the imports of premium cheeses by segments (young, blue, hard and
soft)
4.9. Forecast of dynamics of the imports of premium cheese by segments (young,
blue, hard and soft cheeses) until 2017
4.10. Capacity of the cheese market
5. Characteristics of the imports of cheese to the Russian market
5.1. Volume, dynamics and structure of the imports of cheese
5.2. Manufacturing countries, leading suppliers of the imports of cheese to the
territory of the Russian Federation
5.3. Foreign companies, manufacturers of the cheese, imported to the Russian
Federation
5.4. Russian companies, recipients of the imports of cheese
5.5. Recipient regions of the imports of cheese to the Russian Federation
6. Characteristics of the imports of blue premium cheeses to the Russian market
6.1. Volume, dynamics and structure of the imports of blue premium cheeses
6.2. Manufacturing countries, leading suppliers of the imports of blue premium
cheeses to the territory of the Russian Federation
6.3. Foreign companies, manufacturers of the blue premium cheeses, imported to the
Russian Federation
6.4. Russian companies, recipients of the imports of blue premium cheeses
6.5. Recipient regions of the imports of blue premium cheeses to the Russian
Federation
7. Characteristics of the imports of young premium cheeses to the Russian market
7.1. Volume, dynamics and structure of the imports of young premium cheeses
Page 8 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
7.2. Manufacturing countries, leading suppliers of the imports of young premium
cheeses to the territory of the Russian Federation
7.3. Foreign companies, manufacturers of the young premium cheeses, imported to
the Russian Federation
7.4. Russian companies, recipients of the imports of young premium cheeses
7.5. Recipient regions of the imports of young premium cheeses to the Russian
Federation
8. Characteristics of the imports of hard and soft premium cheeses to the Russian
market
8.1. Volume and dynamics of the imports of hard and soft premium cheeses
8.2. Manufacturing countries, leading suppliers of the imports of hard and soft
premium cheeses to the territory of the Russian Federation
8.3. Foreign companies, manufacturers of the hard and soft premium cheeses,
imported to the Russian Federation
8.4. Russian companies, recipients of the imports of hard and soft premium cheeses
8.5. Recipient regions of the imports of hard and soft premium cheeses to the Russian
Federation
9. Distribution of cheese on the Russian market
10. Retail market of premium cheeses
10.1. Characteristics of the retail market of premium cheeses
10.2. Consumption of premium cheese (young, blue, hard and soft) by retail sales
channels
10.3. Main product retail chains in the Russian Federation
10.4. Sales of premium cheese in the main product retail chains
10.5. Average wholesale prices of premium cheese in 2011
10.6. Segmentation of the retail prices on the premium cheese market
10.7. Average retail price of premium cheese in Russia
10.8. Average per capita consumption of cheese
10.9. Average per capita consumption of premium cheese by segments (young, blue,
hard and soft)
10.10. Forecast of the per capita consumption of premium cheese in 2005 - 2017
10.11. Consumption of premium cheese by regions of the Russian Federation in 2011
11. Shares of the main players on the premium cheese market
11.1. Leading players on the young premium cheese market
11.2. Leading players on the blue premium cheese market
11.3. Leading players on the hard and soft premium cheese market
12. Profiles of the leading domestic manufacturers of premium cheese
12.1. Umalat
12.2. Russian Farms
12.3. Mstinskoe Milk
13. Profiles of the leading foreign manufacturers of premium cheese
13.1. Bayernland eG
13.1.1. Company characteristics
13.1.2. Key indicators
Page 9 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
13.2. Käserei Champignon Hofmeister GmbH & Co. KG
13.2.1. Company characteristics
13.2.2. Brand portfolio
13.2.3. Key indicators
13.3. Lactalis
13.3.1. Company characteristics
13.3.2. Brand portfolio
13.3.3. Key indicators
13.4. Zott GmbH & Co
13.4.1. Company characteristics
13.4.2. Brand portfolio
13.4.3. Key indicators
13.5. Open Country Cheese Company
13.5.1. Company characteristics
13.5.2. Key indicators
13.6. Molfino hnos S.A
13.6.1. Company characteristics
13.6.2. Brand portfolio
13.6.3. Key indicators
13.7. Friesland Foods Cheese
13.7.1. Company characteristics
13.7.2. Brand portfolio
13.7.3. Key indicators
13.8. BONGRAIN EXPORT OVERSEAS
13.8.1. Company characteristics
13.8.2. Brand portfolio
13.8.3. Key indicators
13.9. Berglandmilch reg.Gen.m.b.H.
13.9.1. Company characteristics
13.9.2. Brand portfolio
13.9.3. Key indicators
13.10. Alpenhain Käsespezialitäten-Werk Gmbh & Co. Kg
13.10.1. Company characteristics
13.10.2. Key indicators
13.11. Fude & Serrahn Milchprodukte GmbH & Co.KG
13.11.1. Company characteristics
13.11.2. Key indicators
13.12. Nordmilch AG
13.12.1. Company characteristics
13.12.2. Key indicators
13.13. Arla Foods
13.13.1. Company characteristics
13.13.2. Brand portfolio
13.13.3. Key indicators
Page 10 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Appendix 1. Financial and economic indicators of the industry
Appendix 2. Profiles of the leading manufacturers
Page 11 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
List of Tables
Table 1. Consumption on the premium cheese market and share of premium cheese on the
cheese market in physical terms in 2005 -2011, in thousands of tons
Table 2. Consumption on the premium cheese market and share of premium cheese on the
cheese market in physical terms in 2012 -2017, in thousands of tons
Table 3. Consumption on the premium cheese market by segments in 2005 -2011, in
thousands of tons
Table 4. Consumption on the premium cheese market by segments in 2005 -2011, in
billions of RUR
Table 5. Forecast of consumption of premium cheese by market segments in 2012 -2017, in
thousands of tons
Table 6. Forecast of consumption of premium cheese by market segments in 2012 -2017, in
billions of RUR (forecast in 2011 prices)
Table 7. Structure of consumption of premium cheese by market segments in 2005 -2011
Table 8. Structure of the imports and domestic production on the domestic market in 2005-
2011 in physical terms
Table 9. Structure of the imports and domestic production on the domestic market in 2011-
2017 in physical terms
Table 10. Dynamics of the imports of premium cheese by segments in 2005-2011, in
thousands of tons
Table 11. Dynamics of the imports of premium cheese by segments in 2012-2017, in
thousands of tons
Table 12. Structure of the imports of cheese by countries of origin in 2011, in thousands of
tons
Table 13. Structure of the imports of cheese in the Russian Federation by countries of origin
in 2011, in millions of USD
Table 14. Structure of the imports of cheese by countries of origin in January-May 2012, in
thousands of tons
Table 15. Structure of the imports of cheese in the Russian Federation by countries of origin
in January-May 2012, millions of USD
Table 16. Structure of the imports of cheese by manufacturing companies in 2011, in
thousands of tons
Table 17. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in 2011, in millions of USD
Table 18. Structure of the imports of cheese by manufacturing companies in January-May
2012, in thousands of tons
Table 19. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in January-May 2012, in millions of USD
Table 20. Structure of the imports of cheese in the Russian Federation by recipient
companies in 2011, in thousands of tons
Table 21. Structure of the imports of cheese in the Russian Federation in 2011 by recipient
companies, in millions of USD
Page 12 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Table 22. Structure of the imports of cheese in the Russian Federation by recipient
companies in January-May 2012, in thousands of tons
Table 23. Structure of the imports of cheese in the Russian Federation by recipient regions
in January-May 2012 to the recipient company, in millions of USD
Table 24. Volume of the imports of cheese in the Russian Federation by recipient regions in
2011, in thousands of tons
Table 25. Structure of the imports of cheese in the Russian Federation in 2011 by recipient
regions, in millions of USD
Table 26. Structure of the imports of cheese in the Russian Federation by recipient regions
in January-May 2012., In thousands of tons
Table 27. Structure of the imports of cheese in the Russian Federation by recipient regions
in January-May 2012, in millions of USD
Table 28. Structure of the imports of blue premium cheeses by countries of origin in 2011,
in tons
Table 29. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in 2011, in thousands of USD
Table 30. Structure of the imports of blue premium cheeses by countries of origin in
January-May 2012, in tons
Table 31. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in January-May 2012, in thousands of USD
Table 32. Structure of the imports of blue premium cheeses by manufacturing companies in
2011, in tons
Table 33. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in 2011, in thousands of USD
Table 34. Structure of the imports of blue premium cheeses by manufacturing companies in
January-May 2012, in tons
Table 35. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012, in thousands of USD
Table 36. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in 2011, in tons
Table 37. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in 2011, in thousands of USD
Table 38. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in January-May 2012, in tons
Table 39. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in January-May 2012, in thousands of USD
Table 40. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in 2011, in tons
Table 41. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in 2011, in thousands of USD
Table 42. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in January-May 2012, in tons
Table 43. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in January-May 2012, in thousands of USD
Page 13 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Table 44. Structure of imports of young premium cheeses by countries of origin in 2011, in
tons
Table 45. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in 2011, in thousands of USD
Table 46. Structure of the imports of young premium cheeses by countries of origin in
January-May 2012, in tons
Table 47. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in January-May 2012, in thousands of USD
Table 48. Structure of the imports of young premium cheeses by manufacturing companies
in 2011, in tons
Table 49. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in 2011, in thousands of USD
Table 50. Structure of the imports of young premium cheeses by manufacturing companies
in January-May 2012, in tons
Table 51. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012, in thousands of USD
Table 52. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in 2011, in tons
Table 53. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in 2011, in millions of USD
Table 54. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in January-May 2012, in tons
Table 55. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in January-May 2012, in thousands of USD
Table 56. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in 2011, in tons
Table 57. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in 2011, in thousands of USD
Table 58. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in January-May 2012, in tons
Table 59. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in January-May 2012, in thousands of USD
Table 60. Structure of the imports of hard and soft premium cheeses by countries of origin
in 2011, in tons
Table 61. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in 2011, in millions of USD
Table 62. Structure of the imports of hard and soft premium cheeses by countries of origin
in January-May 2012, in tons
Table 63. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in January-May 2012, in thousands of USD
Table 64. Structure of the imports of hard and soft premium cheeses by manufacturing
companies in 2011, in tons
Table 65. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in 2011, in thousands of USD
Page 14 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Table 66. Structure of the imports of hard and soft premium cheeses by manufacturing
companies in January-May 2012, in tons
Table 67. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in January-May 2012, in thousands of USD
Table 68. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in 2011, in tons
Table 69. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in 2011, in millions of USD
Table 70. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in January-May 2012, in tons
Table 71. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in January-May 2012, in thousands of USD
Table 72. Volume of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in 2011, in tons
Table 73. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in 2011, in thousands of USD
Table 74. Volume of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in January-May 2012, in tons
Table 75. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in January-May 2012, in thousands of USD
Table 76. Main distribution companies
Table 77. Consumption of premium cheese by retail sales channels in physical terms in
2011
Table 78. Leading retail chains in Russia in 2008-2011
Table 79. Efficiency rating of the largest Russian food retailers until the first half of 2011
Table 80. Sales of premium cheese in major grocery retailers in value terms in 2011
Table 81. Average wholesale prices of premium cheeses in the Russian Federation in 2011
Table 82. Segmentation of the retail prices of premium cheese in 2011
Table 83. Dynamics of the average retail price of premium cheese in 2005-2011, in RUR per
kilogram
Table 84. Household expenditure on cheese in 2009-2012, in RUR
Table 85. Per capita consumption of premium cheese by segments in 2005-2010, in grams
per person
Table 86. Per capita consumption of premium cheese in 2005-2011, in grams per person
Table 87. Per capita consumption of premium cheese in 2012-2017, in grams per person
Table 88. The leading players on the young cheese market in physical terms in 2011
Table 89. The leading players on the blue cheese market in physical terms in 2011
Table 90. The leading players on the hard and soft cheese market in physical terms in 2011
Table 91. Basic data of the company “Saputo Inc.”
Table 92. Data on the structure of production of the company “Nordmilch”
Table 93. Revenues (net) from sales of goods and services (net of value added tax, excise
duties and similar charges) for the production of cheese on 1 January in the Russian
Federation, in thousands of RUR
Page 15 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Table 94. Commercial and administrative expenses for the production of cheese in the
Russian Federation as of January 1, in thousands of RUR
Table 95. Cost of goods sold for the production of cheese as of January 1, in thousands of
RUR
Table 96. Profit / loss (gross) from sales of cheese as of January 1 by regions of the Russian
Federation, in thousands of RUR
Page 16 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
List of Figures
Fig. 1. Per capita consumption of cheese in Russia and in Europe in 2005 - 2011
Fig. 2. Dynamics of the imports of cheese in the Russian Federation in January-December
2011, in thousands of tons
Fig. 3. Dynamics of the imports of cheese in the Russian Federation in January-December
2011, in millions of USD
Fig. 4. Dynamics of the imports of cheese in the Russian Federation in January-May 2012, in
thousands of tons
Fig. 5. Dynamics of the imports of cheese in the Russian Federation in January-May 2012, in
millions of USD
Fig. 6. Structure of the imports of cheese in the Russian Federation by countries of origin in
2011 in physical terms
Fig. 7. Structure of the imports of cheese in the Russian Federation by countries of origin in
2011 in value terms
Fig. 8. Structure of the imports of cheese in the Russian Federation by countries of origin in
January-May 2012 in physical terms
Fig. 9. Structure of the imports of cheese in the Russian Federation by countries of origin in
January-May 2012 in value terms
Fig. 10. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in 2011 in physical terms
Fig. 11. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in 2011 in value terms
Fig. 12. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in January-May 2012 in physical terms
Fig. 13. Structure of the imports of cheese in the Russian Federation by manufacturing
companies in January-May 2012 in value terms
Fig. 14. Structure of the imports of cheese in the Russian Federation by recipient companies
in real terms in 2011
Fig. 15. Structure of the imports of cheese in the Russian Federation by recipient companies
in 2011 in value terms
Fig. 16. Structure of the imports of cheese in the Russian Federation by recipient companies
in January-May 2012 kind
Fig. 17. Structure of the imports of cheese in the Russian Federation by recipient companies
in January-May 2012 in value terms
Fig. 18. Structure of the imports of cheese in the Russian Federation by recipient regions in
physical terms in 2011
Fig. 19. Structure of the imports of cheese in the Russian Federation by recipient companies
in 2011 in value terms
Fig. 20. Structure of the imports of cheese in the Russian Federation by recipient regions in
January-May 2012 in physical terms
Fig. 21. Structure of the imports of cheese in the Russian Federation by recipient regions in
January-May 2012 in value terms
Page 17 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Fig. 22. Dynamics of the imports of blue premium cheeses in the Russian Federation in
January-December 2011, in tons
Fig. 23. Dynamics of the imports of blue premium cheeses in the Russian Federation in
January-December 2011, in millions of USD
Fig. 24. Dynamics of the imports of blue premium cheeses in the Russian Federation in
January-May 2012, in tons
Fig. 25. Dynamics of the imports of blue premium cheeses in the Russian Federation in
January-May 2012, in millions of USD
Fig. 26. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in 2011 in physical terms
Fig. 27. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in 2011 in value terms
Fig. 28. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in January-May 2012 in physical terms
Fig. 29. Structure of the imports of blue premium cheeses in the Russian Federation by
countries of origin in January-May 2012 in value terms
Fig. 30. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in 2011 in physical terms
Fig. 31. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in 2011 in value terms
Fig. 32. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012 in physical terms
Fig. 33. Structure of the imports of blue premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012 in value terms
Fig. 34. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in physical terms in 2011
Fig. 35. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in 2011 in value terms
Fig. 36. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in January-May 2012 in physical terms
Fig. 37. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient companies in January-May 2012 in value terms
Fig. 38. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in physical terms in 2011
Fig. 39. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in 2011 in value terms
Fig. 40. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in January-May 2012 in physical terms
Fig. 41. Structure of the imports of blue premium cheeses in the Russian Federation by
recipient regions in January-May 2012 in value terms
Fig. 42. Dynamics of the imports of young premium cheeses in the Russian Federation in
January-December 2011, in tons
Fig. 43. Dynamics of the imports of young premium cheeses in the Russian Federation in
January-December 2011, in thousands of USD
Page 18 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Fig. 44. Dynamics of the imports of young premium cheeses in the Russian Federation in
January-May 2012, in tons
Fig. 45. Dynamics of the imports of young premium cheeses in the Russian Federation in
January-May 2012, in millions of USD
Fig. 46. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in 2011 in physical terms
Fig. 47. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in 2011 in value terms
Fig. 48. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in January-May 2012 in physical terms
Fig. 49. Structure of the imports of young premium cheeses in the Russian Federation by
countries of origin in January-May 2012 in value terms
Fig. 50. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in 2011 in physical terms
Fig. 51. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in 2011 in value terms
Fig. 52. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012 in physical terms
Fig. 53. Structure of the imports of young premium cheeses in the Russian Federation by
manufacturing companies in January-May 2012 in value terms
Fig. 54. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in physical terms in 2011
Fig. 55. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in 2011 in value terms
Fig. 56. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in January-May 2012 in physical terms
Fig. 57. Structure of the imports of young premium cheeses in the Russian Federation by
recipient companies in January-May 2012 in value terms
Fig. 58. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in physical terms in 2011
Fig. 59. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in 2011 in value terms
Fig. 60. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in January-May 2012 in physical terms
Fig. 61. Structure of the imports of young premium cheeses in the Russian Federation by
recipient regions in January-May 2012 in value terms
Fig. 62. Dynamics of the imports of hard and soft premium cheeses in the Russian
Federation in January-December 2011, in tons
Fig. 63. Dynamics of the imports of hard and soft premium cheeses in the Russian
Federation in January-December 2011, in thousands of USD
Fig. 64. Dynamics of the imports of hard and soft premium cheeses in the Russian
Federation in January-May 2012, in tons
Fig. 65. Dynamics of the imports of hard and soft premium cheeses in the Russian
Federation in January-May 2012, in thousands of USD
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Fig. 66. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in 2011 in physical terms
Fig. 67. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in 2011 in value terms
Fig. 68. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in January-May 2012 in physical terms
Fig. 69. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by countries of origin in January-May 2012 in value terms
Fig. 70. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in 2011 in physical terms
Fig. 71. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in 2011 in value terms
Fig. 72. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in January-May 2012 in physical terms
Fig. 73. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by manufacturing companies in January-May 2012 in value terms
Fig. 74. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in 2011 in physical terms
Fig. 75. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in 2011 in value terms
Fig. 76. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in January-May 2012 in physical terms
Fig. 77. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in January-May 2012 in value terms
Fig. 78. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in physical terms in 2011
Fig. 79. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient companies in 2011 in value terms
Fig. 80. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in January-May 2012, in physical terms
Fig. 81. Structure of the imports of hard and soft premium cheeses in the Russian
Federation by recipient regions in January-May 2012 in value terms
Fig. 82. Segmentation of the retail prices of premium cheese in 2011
Fig. 83. Per capita consumption of cheese in 2005-2011, in kilograms
Fig. 84. Structure of consumption of premium cheese by regions of the Russian Federation
in 2011 in physical terms
Fig. 85. Structure of the revenues of the company “Arla Foods” by type of product
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Executive Summary*
…
The volume of supply on the Russian premium cheese market in 2012 was almost … tons,
which is …% higher than the the same figure for 2011. It should be noted that the volume
of imported products on the premium cheese market was …%.
The volume of production of premium cheese in 2012 was … tons, which is …% higher than
the volume of production in 2011.
The largest share (…%) of all premium cheese manufactured in the Russian Federation in
2012 belongs to the … Federal District.
In 2012, the import volume of premium cheese in Russia amounted to … tons in physical
terms and to … thousand USD in value terms.
In 2012, the volume of the Russian exports of premium cheese was … tons, which was
equal to … thousand USD in value terms.
…
*The information provided from this point on in this demo version is for illustrative purposes
only, so that you can get a general overview of how our reports look like. If you need more
information, you can contact us at: [email protected].
Key figures and
conclusions
about the market
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
6. Characteristics of the Russian
premium cheese market
...
6.1. Volume and dynamics of the Russian premium cheese
market in 2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian premium cheese market in 2012 was almost … tons,
which is …% higher than the the same figure for 2011. It should be noted that the volume
of imported products on the premium cheese market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the premium cheese market in 2008 - 2012 and
forecast for 2013 -2017, in thousands of tons (base scenario)
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
6.2. Structure of the premium cheese market in Russia:
production, exports, imports, consumption
The volume of imports of premium cheese in 2012 was about … tons, which was …% of the
total market volume. A more detailed analysis of the imports and exports is presented
below.
Table 6. Volume and dynamics of the premium cheese market in 2008 - 2012
and forecast until 2017, in thousands of tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of production
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of
exports In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Fig. 6. Volume and dynamics of the premium cheese market in 2008 - 2012
and forecast until 2017, in thousands of tons
2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F
Production Consumption
Exports Imports
Page 24 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
7. Characteristics of the domestic
production of premium cheese in
Russia in 2007 - 2012
…
7.1 Volume and dynamics of premium cheese production in
2007 - 2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 8 Premium cheese production in 2007 - 2011, in thousands of tons
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
Page 25 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 9 Premium cheese production in 2011 - 2012, in thousands of tons and in %,
to the previous year
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
7.6 The main manufacturers of premium cheese and their
corresponding market shares
The main manufacturers of premium cheese in Russia in 2011 were Company A, Company
B, and Company C. They produced …, …, and … tons, respectively. They were followed by
Company D (… tons, equal to …% of the total production) and Company E (… tons - …%).
Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010
- 2011, in thousands of tons
Manufacturer Region
Production
of premium
cheese, in
tons
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
8. Characteristics of premium cheese prices 8.1. Dynamics of manufacturers’ prices of premium cheese
Manufacturers’ prices of premium cheese have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in
2009 to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their
highest value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.
Table 20. Average manufacturers’ prices1 of premium cheese in Russia in January 2007 – November 2012
2007 2008 2009 2010 2011 2012
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In % to analogical period of the
previous year
In % to December of the previous
year
In % to the
previous
month
In RUR/ ton
In % to analogical
period of the previous
year
In % to December of the previous
year
In % to the
previous
month
January … … … … … …% …% …% … …% …% …%
February … … … … … …% …% …% … …% …% …%
March … … … … … …% …% …% … …% …% …%
April … … … … … …% …% …% … …% …% …%
May … … … … … …% …% …% … …% …% …%
June … … … … … …% …% …% … …% …% …%
July … … … … … …% …% …% … …% …% …%
August … … … … … …% …% …% … …% …% …%
September … … … … … …% …% …% … …% …% …%
October … … … … … …% …% …% … …% …% …%
November … … … … … …% …% …% … …% …% …%
December … … … … … …% …% …% … …% …% …%
Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
9. Characteristics of the imports of
premium cheese to the Russian
market 9.1. Volume and dynamics of the Russian imports of
premium cheese
…
The volume of Russian imports of premium cheese in 2011 was … tons. The largest amount
of premium cheese was imported in …, when were imported … tons.
Table 22. Dynamics of the imports of premium cheese in the Russian
Federation in January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 18. Dynamics of the imports of premium cheese in the Russian Federation in
January-December 2011, in tons
9.2. Manufacturing countries, leading suppliers of the imported
premium cheese on the territory of the Russian Federation
Country A was the leader in terms of imports of premium cheese (in physical terms) in
2011, with a share of …% of the total. The country imported … tons of premium cheese in
2011. The second place was taken by Country B, which in 2011 imported … tons of premium
cheese (a share of …%, respectively). In the third place was Country C with a share of …%.
Page 30 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 20. Structure of the imports of premium cheese in the Russian Federation by
manufacturing countries in 2011 in physical terms
Table 24. Volume of the imports of premium cheese in the Russian Federation by
manufacturing countries in 2011, in tons
Country of origin Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
9.3. Foreign companies, manufacturers of the premium cheese,
imported to the Russian Federation
Company A was the leader in terms of imports of premium cheese (in physical terms) in
2011, with a share of …% of the total. The company imported … tons of premium cheese in
2011. The second place was taken by Company B, which in 2011 imported … tons of
premium cheese (a share of …%, respectively). In the third place was Company C with a
share of …%.
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 22. Structure of the imports of premium cheese in the Russian Federation by
manufacturing companies in 2011 in physical terms
Table 26. Volume of the imports of premium cheese in the Russian Federation by
manufacturing companies in 2011, in tons
Manufacturing company Net weight, in tons Share, in %
Company A … …%
Company B … …%
Company C … …%
Company D … …%
Company E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Company A
Company B
Company C
Company D
Company E
OTHERS
Page 32 from 39 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
10. Characteristics of the Russian
exports of premium cheese 10.1. Volume and dynamics of the Russian exports of
premium cheese
…
The volume of Russian exports of premium cheese in 2011 was … tons. The largest amount
of premium cheese was exported in …, when were exported … tons.
Table 31. Dynamics of the exports of premium cheese in the Russian
Federation in January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 27. Dynamics of the exports of premium cheese in the Russian Federation in
January-December 2011, in tons
10.2. Recipient countries of the Russian exports of premium
cheese
In 2011, the main recipient country of the Russian exports of premium cheese was Country
A. Its share in physical terms was …%. It was then followed by Country B (…%) and
Country C (…%). To Country D and Country E were exported …% and …%, respectively. The
combined share of the other countries is …%.
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 29. Structure of the Russian exports of premium cheese by recipient countries
in 2011 in physical terms
Table 33. Volume of the Russian exports of premium cheese by recipient countries
in 2011, in tons
Recipient country Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
…
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
12. Characteristics of consumption
of premium cheese 12.1. Volume and dynamics of consumption of premium
cheese in 2008 - 2012. Forecast for 2013 - 2017
The volume of consumption of premium cheese in 2012 was … tons, which was …% more,
compared to 2011. In 2011 was noted the largest drop in the consumption of premium
cheese in recent years - a decline of …% to … thousand tons. Another decline in recent
years was observed in 2009, when the growth rate was …%, compared to 2008. At the end
of 2012, the consumption of premium cheese almost reached the level in 2010, but the
growth is not yet possible to reach the pre-crisis levels of 2007 - 2008.
According to forecasts, the favorable development of the consuming industries can help
consumption of premium cheese increase in the next few years with rates of …-…%
annually. Thus, by 2017, the consumption can reach … million tons. The demand for
premium cheese in the country will be met, as before, by the Russian manufacturers, who
account for over …% of the market.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 40. Dynamics of consumption of premium cheese in the Russian
Federation in 2008 – 2012 and forecast until 2017, in thousands of tons
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
12.2. Structure of consumption of premium cheese by
industries
Currently, the largest shares in the consumption of premium cheese are taken by Industry A
(…%) and Industry B (…%). Industry C accounts for about … of the market, while Industry
D consumes about …% of the premium cheese in Russia.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 42. Structure of consumption of premium cheese by industries in 2012
35%
37%
10%
8%
10% Industry A Industry B
Industry C Industry D
Others
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
12.3. Balance between production and consumption of premium
cheese
In the forecasted balance between production and consumption are used estimates of the
consumption of premium cheese and projections for increase in production.
Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the
difference between production and consumption. The surplus on the market, as before, will
be exported, mainly to the countries of the Customs Union, where most purchases are in
made in Kazakhstan.
Table 1. Balance between production and consumption on the
premium cheese market in Russia in 2008 - 2012 and forecast until 2017, in
thousands of tons
Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Production … … … … … … … … … …
Consumption … … … … … … … … … …
Balance
(Production-
Consumption)
… … … … … … … … … …
Source: Analysis (“IndexBox”)
Source: Analysis (“IndexBox”)
Fig. 47. Balance between production and consumption on the premium
cheese market in Russia in 2008 - 2012 and forecast until 2017, in thousands
of tons
20082009
20102011
20122013F
2014F2015F
2016F2017F
Consumption
Production
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
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Market Research Russia: Premium Cheese Market. September 2012 (Demo-version)
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