Russell’s Institute of Spoken English Private Ltd.- Company Profile

Russell’s Institute of Spoken

English Private Ltd.

July 2011

2

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Competitive Landscape

�Competitive Benchmarking

�Industry Analysis

�Recent News

�Appendix

Contents



3

Executive Summary

Company

Description

• Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Courses A,

B, C D, E, F etc

• Current strength includes around X centers across Y states in India

• Offers an opportunity of letting students design their own course which allows students to learn at their

leisure

Business Model• The business model of the company has been included in the profile depicting its dual operational mode –

Mode 1 and Mode 2

SWOT Analysis

• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern

• Russell’s can reap significant benefits owing to opportunity 1 while threat 1 may result in higher

expenditure on developing infrastructure

Financial Profile• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key

financial figures for the last Z years along with an analysis of its key ratios that evaluates its financial health

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, I and J

• Formal education system includes segments such as K and L, whereas the informal education system

includes M, N and O

• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent

CAGR to reach INR Z bn by 20--

• The market is divided into segments like A,B,C,D,E etc

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the vocational training industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

4

SAMPLE

FactsheetBasic Information

• Russell’s Institute of Spoken English Private Ltd. ( Russell’s)

provides vocational training services in India

• The company has been at the forefront ever since its inception

because of Advantage 1 and Advantage 2

• It operates over 30 centers and is headquartered in Hyderabad,

Andhra Pradesh

• The company is ISO 9001:2000 certified

• Russell’s caters to the new demand of customized courses by

following a ‘ABC ‘ system

• Over X mn students have been benefited

• The company offers services such as:

� Course 1

� Course 2

� Course 3

� Course 4

� Course 5

• These courses are also opted by students from Region 1, Region

2 and Region 3 on a regular basis

Brief Description

19--:

19--:

Source:

Brief History

•--Year of Incorporation

Industry •--

Corporate Address •--

Tel No. •--

Website •--

Year Founded •--

Ownership •--

Revenue •--

Fiscal Year End •--

Auditor •--

Competitors •--

5

Offices & Centres – India

HQ Office

Russell’s Centers

Source:Note: The mappings exhibit major cities with multiple centres

This may not include all centres of the company

- -State 6

- -State 7

Branches

Region /State Centres

State 1 - -

State 2 - -

State 3 - -

State 4 - -

State 5 - -

State 8 - -

SAMPLE

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Business Model



Russell’s Mode 2 Pre-Requisites

•Requirement 1

•Requirement 2

•Requirement 3

•Requirement 4

•Requirement 5

•Requirement 6

•Requirement 7

Source:

Mode 1 Mode 2

• Support 1

• Support 2

• Support 3

• Support 4

Russell’s Mode 2 Support

7

Key People

Mr. X

Chairman

Age : --

Since --

Current Position: • Chairman

Professional History: • --

Qualification: • --

Chairman

Source:

Managing Director

Mrs. Y

Managing Director

Age : --

Since --

Current Position: • Managing Director

Professional History: • --


Executive Director

Mr. Z

Executive Director

Age : --

Since --

Current Position: • Executive Director

Biography: • --


• --

• --

SAMPLE

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SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2 :

• Weakness 1:

• Weakness 2:

• Weakness 3:

• Opportunity 1:

• Opportunity 2 :

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weakness

Opportunities Threats

9

SAMPLE

Ratio AnalysisKey Ratios

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

20--

-

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-

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-

-

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y-o-y change

(20--)

---Capital Employed Turnover

---Working Capital Turnover

---Current Asset Turnover

---Asset Turnover

---Fixed Asset Turnover

Efficiency Ratios

---Debt to Capital Ratio

---Debt to Equity Ratio

Leverage Ratios

---Cash Ratio

---Current Ratio

Liquidity Ratios

---Operating costs (% of Sales)

Cost Ratios

---Return on Fixed Assets

---Return on Assets

---Return on Working Capital

---Return on Capital Employed

---Return on Equity

---Profit Before Tax Margin

---Net Margin

Particulars 20-- 20-- 20--

Profitability Ratios

Operating Margin - - -

Source: Note: y-o-y change in Profitability and Cost Ratios is represented in basis points

Key Ratio Analysis

Improved Decline

• Analysis Point 1







10

Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

L

M

L

H

-

-

-

BSL Training

M

H

NA

Course E

Course F

Course D

Course C

Course B

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Course A

Spoken English :

MHNALZone D

MMHMZone C

LLNANAZone B

HMNAHZone A

----Net Profit/(loss)

----Total Revenue

-----Study Centres

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11

SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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12

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