Presented by

v.Rameshkrishna,

Lecturer in commerce,

Scim Govt. college,

Tanuku, westgodavari.

Definition :as per census 2011

Population is not more than 5000

Density is not more than 400 per square km

At least 75% of working population in agriculture

To know the rural market status in India

To analyze rural marketing strategies

To know challenges of rural marketing

Period Role

Before 1960 Baniyas and mahajans

1960 to 1990 Agricultural marketing

After mid 1990 Economic reforms

Management demand

Developmental marketing

Extension services

Business ethics

Partnership for sustainability

Location

Joint or co-operative promotion

Untapped potential

Market size

Increasing income

Accessibility markets

Competition in urban

Transportation

Warehousing

Packaging

Media

Seasonal marketing

Low income

Low level of electricity

Develop new products

Distribution network

Effective communication

Pricing

Marketing research

Thank you