- 1. Our approach to sustainable ingredientsJanuary 2012
2. QuestionWhat are the key hurdles facing us?What might be some
solutions? 3. an innocent storythe challengesustainable sourcing 4.
Our philosophyA simple philosophy underpins the business Create a
business we can be proud ofa.k.a The Nursing Home Test 5. Company
valuesThis core philosophy drives our 5 company values Create a
business we can be proud of BeBeBeBe Benaturalentrepreneurial
responsiblecommercial generous Keep it human, Chase opportunities
Leave things a Create growth and With time whereput people first
and be responsivelittle better than profit for us andneededwe find
them our customers Make 100% Be creative and With praisenatural,
challenge the status Reduce impacts Be tough, and be wherever
possibledelicious, quo fair With wealth withhealthy stuff, Prove it
can be done Think clearly, act those that deserve100% of the time
decisively and it Act and talk keep the mainnaturally, thing, the
maintreating othersthingas you wouldwant to betreated. 6. Our
approachWe think sustainability is about Leaving things a little
bit better than we find themBalancing the needs of Planet
sustainable businessProfitPeopleAnd focussing on your main impact
areas (from farm to fridge and beyond)NutritionIngredients
ProductionPackagingLegacy what we make what we use how we make
ithow we deliver it what we contribute 7.
StrategySustainableSustainableSustainable Sustainable Sustainable
Nutrition IngredientsProductionPackaging Legacywhat we make what we
use how we make it how we deliver it what we contribute 8. an
innocent storythe challengesustainable sourcing 9. BalanceIts not
always straightforward, its about finding the right balancePlanet
Viable natural environment Sustainable developmentPeople
ProfitNurturing Sufficient communityEconomy 10. Loss of arable land
11. Water availability 12. Changing climate 13. Where to source raw
materials? 14. the issuepopulation energy consumptionresources
ecosystems waterlabourWe will need to produce more, with less 15. a
fruit business 16. impactsThis presents challenges through our
fruit supply chainEnough volumePrice volatilityof the right quality
Sustainable sourcing 17. an innocent storythe challengesustainable
sourcing 18. 1. Boots on the ground 19. IntegrationSustainability
is owned by each supply chain team 20. The buy
processSustainability is part of every fruit buy Cost
AvailabilitySustainabilityQuality Risk management 21. Get closerWe
work to understand the social and environmental challenges for each
fruit and country 22. 2. Set your standard 23. Our standardWe have
created our own set of innocentstandards 24. Coverage of the
issuesNo existing certification scheme meets all our requirements
innocent XY Z All types & sizes ofPurchasing farms Safety /
Quality No additives Non GMO Food safety SocialWorker rights/wages
Worker safety Product pricing Local community
EnvironmentBiodiversity protection Soil conservation Efficient
water use Agrochemical bans / restrictions 25. innocent standardsWe
have aimed at a set of standards that cuts across the different
areas 26. ScopeOur standards cover our full supply chain Growing
Processing and we have tried to build in (some) benchmarking toease
the burden on farmers 27. 3. Keep it practical 28. the
implementation challenge 29. FocusWe have broken down the
requirements of the standards into three categories Mandatory The
must havesRequired The want to see soons We also have a different
standard for small andlarge farms Desirable The lets work towards
30. GrowingNeed identified We use risk assessment as aRisk
assessment phase 0 High level risk AND opportunity scoping
practical tool No screamers OR we identify an opportunityRisk
assessment phase 1 Risk assessment docs and innocent visit High
mediumLow riskrisk Risk assessment phase 2processor response to
specific questions OR self-assess against critical elements
Corrective actionplan if required High- med Low riskriskInnocent or
3rd party audit assess sample farmsCorrectiveaction planMedium
-High risk low riskAlternative sourceBuy certified Investigateor
supplier ingredientsproject need 31. BaselineOur assessments are
built into a conformance measure.. 32. What then?and they also feed
into our ingredient strategiesWhere are we currently Whats the
conformance forthe supply base Where are the macroWhere do we need
to focus hotspots What trends are correlatedwith the hotspotsWhat
does the forwardjourney look like What should our
ingredientstrategy look like 33. 4. Tailor the approach 34. Ethical
ingredientsWe want to buy our fruit from farms that look after both
their workers and theenvironmentWe work to understand the issues
for each country/fruit and then choose an approach thatwill best
meet their needs and ours. 35. Ethical ingredientsRainforest
Alliance is an example of what works very well for some of our
fruits 1. Covers both social and environmental issues 2. Encourages
farms to build their skillsand capabilities 3. Works with all types
and sizes of farms All our bananas are from Rainforest Alliance
certified farms. We are steadily increasing our volumes of
Rainforest Alliance certified pineapple We are actively looking at
expanding to other (tropical) fruits eg.passion fruit 36. Certified
fruitRainforest Alliance drives positive change for pineapple
better soil protectionmaintain biodiversityreducedpesticides,
saferworking 37. 5. You need to focus 38. IndiaA deep dive shows a
number of issues 39. BackgroundClimate adaptation models show
India, the home of mango, is under significant threatErratic
monsoons and changes in temperature will change the face of Indian
agriculture 40. BackgroundWe are investing in a project in the
Konkan region 1. Area most susceptible to climate change 2.
Significant mango cultivation, 1.6M ha 3. Little scope for other
crops 41. Climate adaptationKonkan Agriculture University has
developed a Five-Point integrated package of practices - we see
potential for using this for climate change adaptation 42.
ObjectiveTo demonstrate a sustainable model for mango production to
safeguard farmincome by mitigating risks caused by adverse weather
CLIMATICIMPACTpest & diseasefruit quality loading &
productivityCHANGES IN LONG-TERMMANGO
SUSTAINABILITYCULTIVATIONFARMFARM OF MANGOPRACTICESsocio-economic
PRODUCTION INPUTSimpact OUTPUTSRETURN ON INVESTMENT 43.
Socio-economic considerations Farms have been selected to reflect
the difference in land size and managementLarge, single cropping
farming system.Size of farm Mango grown as cash crop Smallholders,
typically practice mixed farming, with limited access to finance
and labour.Subsistence farming, with a few tree [cash] crops 44.
Socio-economic considerationsFarms have been selected to reflect
the difference in land tenure and managementOwner not active,but
has permanent farm manager Owner, permanently based and active on
farm Tenant Land ownership, from owner-manager to landlord-tenant
45. Focus areas Flower regulationCanopy managementFruit drop
managementNutrient management Pest/disease management 46.
FindingsTwo of the five points of the programme were covered for
the 2011 harvest with good results The five-point programme
witnessed a 50% reduction in chemical loading,without increased
presence of pest and disease in the grovesFruit retention was 25%
higher than the control Shelf-life of mango was noticeably better,
with less incidences of postharvestdiseases 47. 6. Use
partnership(to punch above your weight) 48. Water strategy
Understand and improve water management in theinnocent supply
chainMeasureProtect ImproveEducate current areas of supplybusiness
usagewaterchainpartners andstressprocessesconsumers 49. Starting
point 50. Mapping our fruitsWater stress is a measure of water
consumption relative to availability of fresh, cleanwater we built
a picture of the relative water stress between our sourcing
countries 51. Strawberry and banana footprintThe project recipe
covered 4 of the top 5 fruits purchased by innocent drinks,
whilsttouching a number of water stressed regionsorange strawberry
apple bananared grapewhite grapelime 52. Spanish strawberry
footprintSpanish strawberry had the highest water footprint 53.
Competition and there is competition for water in the
regionstrawberriesprotected areas 54. Conflict 55. Donana National
Parkwetlands dunes and beaches forests 875 plant species and 226
bird speciesAnnual stop over point for 6 million migratory
birdsWintering spot for 500 000 water fowlOne of the last refuges
for Spanish Imperial Eagle and the Iberian Lynx 56. Where to
startIts about focussing where you can engage and influence 57. A
choiceWe faced 2 options or Change ourFace thesourcingchallenge 58.
The issues 59. Partnership 60. MeasurementWe have solid
(commercial) water usage data (covering 10% of all thestrawbs in
the region) What water optimisation is possible 61. ManagementThe
water model is not simple but we can get going with some
BestPractice GuidelinesFarmers in project are starting to implement
changes in practice for the new season 62. AttitudesThe project has
created a (positive) dialogue on water (Starting) to drive change
63. farmer choiceWe are just kicking off a second year of the
projectFeed into regional governance and a long term solution for
the region 64. 7. For the future 65. The futureROI = security of
supply mitigate and adapt think wide 66. Thanks
