Roxy Social Marketing
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Roxy Social Marketing Campaign for ADV492: NMDL
Text of Roxy Social Marketing
- 1.Social Media Marketing Strategy
By Melinda Mercer
2. Brief History
"Daring, Confident, Naturally Beautiful, Fun, Alive: Roxy"
4. SWOT Analysis:
- Globally diversified company with strong surfing products.
5. Strong reorganization in the Surfing market. 6. Growing E-retailing platform 7. Growing Snowboard marketWeaknesses
- Repeated instances of product recalls
8. High debt burden 9. Weak economic situation in US 10. Intense competition (Snowboard and Surf market)