Roxy Social Marketing

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Roxy Social Marketing Campaign for ADV492: NMDL

Text of Roxy Social Marketing

  • 1.Social Media Marketing Strategy
    By Melinda Mercer

2. Brief History
"Daring, Confident, Naturally Beautiful, Fun, Alive: Roxy"
3. Competition
4. SWOT Analysis:
Strength
Opportunities

  • Globally diversified company with strong surfing products.

5. Strong reorganization in the Surfing market. 6. Growing E-retailing platform 7. Growing Snowboard marketWeaknesses
Threats

  • Repeated instances of product recalls

8. High debt burden 9. Weak economic situation in US 10. Intense competition (Snowboard and Surf market)