Rheem Manufacturing Webinar

March 29, 2011

What’s in Your Social Media Stew

• 50% of world Population is under 30

• Facebook has more traffic then Google

• You Tube #2 Search Engine

• Years to reach 50 million users• Radio 38, TV 13, Internet 4

• Facebook – 200 million in less than ONE year

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Why Social Media?It is in the Numbers

Cost, Reach, Flexibility

Social vs Traditional Media

Transforms Communication

Into Interaction

Social Media

Target Audience

Business Objectives

Which Network is Right For You?

Common Social Media Tools

The Big Three:Facebook, Twitter & LinkedIn

Social Media - Getting started

•Listen more, talk less•Share the love•Add a picture•Mix personal and business•Is Not One Size Fits All•Cocktail party rule

Facebook is about

• Pictures, Pictures, Pictures• Friends and Activities

Tactics - Facebook

Twitter is about

What’s Happening NOW!

Tactics -Twitter

LinkedIn is about

Professional Accomplishments

Tactics - LinkedIn

What Gets Measured

Can be Managed

Measuring Effectiveness

Success Stories from

Doctors, Restaurants, Car Repair Services, & Accountants

Business Case Studies

• YouTube, Flickr, Picassa

• Ning, MeetUp

• Digg, Delicious, Stumble, Technorati

And the List Goes ON

“Homebase” for your

Social Media Strategy

Blogging and Your Website

The Social Media Payoff

Conversion Strategies

Lorraine@roundpeg.biz

@roundpeg

Facebook.com/roundpegindy

Questions? Contact Me