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ReWorkSummary
You needless than you thinkto start your own companyLaunch as soon as the coreof your business is ready.
Make a standfor somethingyou care about.
Make your product
inimitableso that you canshare everything you know.
Relish the good sides of being small,
but don’t forgetyou are running a business.
Less is morestart saying no& keep your product lean.
Don’t emulate big corporationsin your marketing and communications
be honestpersonaland nimble.
Create an environmentwhere people manage themselvesand communicate with each other
honestly.
Don’t over-planstay agile with quick and flexible decisions.
Productivitydoesn’t follow from long hours, but rather from focused work and quick wins.
Hire peopleonly when absolutely necessary, andforget about resumes – trust your instincts.
Rework SummaryStarting and running a company is far easier today than ever before. To build a successful business, you must inject your own uniqueness into your product and embrace the benefits of being small. Build a great working environment by emphasizing trust, independence and focus.
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