BIG BREAKFAST: STEVE RETAIL

#retailoasis

FOUNDER, RETAILOASIS

WE TOOK IN THE BIG APPLE’S BEST RETAIL

#retailoasis

VISITED THE NRF’S BIG SHOW

#retailoasis

DISCUSSED LOTS OF BIG TOPICS

#retailoasis

CURATING WITH CONFIDENCE

#retailoasis

PERSONALISATIONCURATING WITH

CONFIDENCE

#retailoasis

DE-COMMODITISATION

PERSONALISATIONCURATING WITH

CONFIDENCE

#retailoasis

DE-COMMODITISATION

PERSONALISATION

GETTING EMOTIVE

CURATING WITH CONFIDENCE

#retailoasis

GOT INSPIRED BY RICHARD BRANSON’S PHILOSOPHY:

SCREW IT, JUST DO IT!

#retailoasis

BUT THE BIGGEST TOPIC OF CONVERSATION WAS…

#retailoasis

insert text here

TITLE

EMPOWERING THE SALES ASSOCIATE

#retailoasis

insert text here

TITLE

“WE ARE TOTALLY RELIANT ON OUR ASSOCIATES”

Greg Foran CEO, Walmart

#retailoasis

insert text here

TITLE

“GREAT SALESMANSHIP WON’T CHANGE IN THE NEXT 5 YEARS”

Terry Lindgren CEO, Macy’s

#retailoasis

“ONE THING THAT WILL NEVER BE COMMODITISED IS PEOPLE”

James Rees CEO, Ashley Stewart

#retailoasis

insert text here

TITLE

NRF FOUNDATION ANNOUNCED RISE UP

#retailoasis

THE BIG TOPIC WAS HOW TO EMPOWER YOUR GREATEST ASSETT

#retailoasis

WHY? THEY ARE YOUR FIRST LINE OF

DEFENCE AGAINST E-COMMERCE

#retailoasis

THEY CAN DELIVER THE

PERFECT RETAIL BRAND EXPERIENCE

#retailoasis

#retailoasis

BUT THEY NEED TO BE…

1. IDENTIFIED

2. DEVELOPED

3. EMPOWERED

4. REWARDED

#retailoasis

THEY NEED TO BE EXPERTS IN DIGITAL & OMNI-CHANNEL

THEY NEED AT THEIR FINGERTIPS…

DIRECT COMMS WITH

CONSUMER

ABILITY TO ADVISE &

GUIDE

REPORTING AND

ANALYICS

NEW PRODUCT

INFO

CUSTOMER PROFILING

PURCHASE HISTORY

#retailoasis

WITH THIS INFORMATION, SALES ASSOCIATES CAN BUILD SUSTAINABILITY

RELATIONSHIPS WITH THEIR CUSTOMERS

#retailoasis

#retailoasis

THE FUTURE OF RETAIL IS NOT WHAT..IT’S WHO