22
Presented By: Olivia Dutta (08) Retail On Wheels

Retail on wheels

  • View
    1.454

  • Download
    4

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Retail on wheels

Presented By:

Olivia Dutta (08)

Retail On Wheels

Page 2: Retail on wheels

Organizations have only two functions, one is marketing and other is innovation. – PETER F. DRUCKER

Page 3: Retail on wheels
Page 4: Retail on wheels

• Innovation in business.• Retail on wheels concept.• Size and consumption of Indian rural retail market.• Saturation in urban market.

Page 5: Retail on wheels
Page 6: Retail on wheels

•RURAL INDIA A RETAIL HOTSPOT.

• BUYING @ ZERO SEARCH COST

• AWARENESS OF EMERGING FASHION TRENDS

• EASY SEARCH OF COMMODITIES

•SELLING GOODS AT AFFORDABLE RATES.

Page 7: Retail on wheels

To offer our customers, the best product at an affordable price AND at their doorsteps

Page 8: Retail on wheels

FEATURES OF CARAVANA-Z items @affordable price.Initially, we would offer offers/ discounts to attract people\We focus specially those areas which lack transport communication.Damage return/ defective return facility availableThe vehicle visits a specific area thrice a week Alloy wheels of the vehicles make it cheap and of light weight. Complimentary items for kidsWe sell to small retailers too.We provide free consultation for emerging fashion trends, health(diet).As we are in a new business, we would initially hire local sales personnel which will provide job to the villagers.

Page 9: Retail on wheels

ITEMS

• Apparels.• Packed food items• Soft drinks and ice-creams• FMCG and daily use products• Mobile recharge coupons and easy

recharge.• Grocery items.

Page 10: Retail on wheels

• TO ENTER URBAN MARKET• TO MAKE ALL VEHICLES FULLY A.C.• TO OPEN EDUCATION CENTRES FOR

RURAL INDIA AS A PART OF C.S.R.• USE OF BIODIESEL AS FUEL TO

SAVE GREEN ENVIRONMENT

Page 11: Retail on wheels

SITUATION AUDIT

MARKET ANALYSIS

• Rural India accounts for 55 percent of private retail consumption much of which is attributed to local kirana shops.

• Huge growth potential

• Retail on wheels , trolley (affected by harsh weather conditions)

Page 12: Retail on wheels

CCOMPETITOR ANALYSIS

Barriers to entry ( huge transportation cost)

Bargaining power of vendors

Competitive rivalry ( mostly kirana shops, caravan – a competitive advantage )

Threat of superior formats ( people are accustomed to buying from one place)

Page 13: Retail on wheels

ENVIRONMENTAL ANALYSIS

Technology (use of alloy wheels, bio diesel)

Social ( providing employment, communication )

Economic ( income pattern)

Socio-cultural factors - population growth, education and age group - social taboos - lifestyle

Page 14: Retail on wheels
Page 15: Retail on wheels

OBJECTIVE

• Practical and Price Sensitive

• Innovative ideas

• Marketing mix

Page 16: Retail on wheels

ALLOCATION OF RESOURCES

Money

Man

Machine

Page 17: Retail on wheels

Strategic Opportunities

Virgin markets

wholesalers for local kirana shops

Elimination of travelling cost for

customers

Low maintenance cost

Page 18: Retail on wheels

Retail Mix

Segmentation Targeting Positioning

Page 19: Retail on wheels

Segmentation

Demographic Socio cultural

Page 20: Retail on wheels

Positioning

Advertisement Visual Merchandise Caption

Page 21: Retail on wheels

Critical IssuesThe main challenges in rural marketing are :

Channel management

Promotion and communication

Poor infrastructure

Uneconomical market size

Diverse socio-economic Consumer profile

Page 22: Retail on wheels