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a retail management presentation on indian retail stores and how they work.
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RETAIL MANAGEMENTA
PRESENTATIONON
FUNITURE STORES
TARGET CUSTOMERS
Households and Domestic customers
Corporates
Schools
Institutes
Hospitals
Hotels
Restaurants
Colleges
BROAD PRODUCT ASSORTMENTS
Double Beds
Sofa sets
Dinning Sets
Wardrobe
Display Cupboards
Computer Tables
Dressing Tables
Book shelves
MARKET INFORMATION COLLECTED FOR THE BUSINESS
New Arrivals
Current Trends
Demand Of Italian & Other Imported Furniture's
Demand Of Designer Wooden Furniture's
Competitors Advantage
Market Analysis & Consumer Analysis
FINANCING BUSINESS
Cash
Credit
Banks
Credit From Franchisee Godrej Interio, Durian & Other Branded Furniture's
Advance Payment System
INVENTORY PURCHASE PROCESS
Reserves and Large Block Of Stocks Are Maintained
Depending Upon The Orders And Contracts The Order For The inventory or Raw Materials Is Given
Just On Time Inventory Order Is Also Followed – To Avoid Inventory Carrying Cost
Back Up Suppliers – If Delay In Regular Supply
Local Vendors & Suppliers – In Order To Reduce The Inventory Transportation Cost
Have To Book The Orders For The Raw Materials Min 2 Days Before The Delivery Date (For Normal Suppliers)
20 % Payment Have To Be Made In Advance For The Purchase Of Raw Materials
TYPE OF OWNERSHIP
Sloe Proprietorship
Partnership
Franchisee (Incase of Branded Furniture’s
SUGGESTIONS ON MAXIMISINGBUSINESS EFFICIENCY
Opening More Branches
Increasing The Broad Product Assortments
Making The Showrooms More Attractive By POP & Displays
Government Supplies & Contracts
Opening Websites
Selling Branded Furniture's
CUSTOMER COMMUNICATION
Websites
Emails
Word Of Mouth
Personal Contacts
RELATIONSHIP MARKETING
They continuously keep in contact with their repeat customers and keep them inform about the latest designs and new arrivals in the various categories and varieties of furniture’s.The furniture stores keep them updated with the latest fashion and trends in the furniture’s through their customers by asking them what they want and they fulfill their demand either by manufacturing or importing that furniture.
PROMOTIONS AND POP DISPLAYS
POP Displays Only Incase of Branded Furniture's
Pamphlets
Announcements In Fairs
Banners Put Up In School Functions & Other Local Functions
GROUP MEMBERS
ABHIROOP SUR (04)
ABHISHEK DOKANIA (05)