Embed Size (px)
DESCRIPTION
Citation preview
RETAIL INITIATIVES IN FRANCE Karen Hallez, EI Paris
Retail in France in a nutshell
• In 2010, the top 100 retailers in France generated cumulative revenues of €270 billion, an increase of 3.8% compared to 2009. French retailers have returned to positive growth in general after a difficult period 2008-2009
• 70% of total retail sales in France in 2010 were generated by grocery retailers – €189 billion. The top 10 retailers in France are all principally grocery retailers/supermarket chains
• E.Leclerc is the largest (in revenue terms) store-based retailer in France – €34.8 billion, knocking Carrefour off its number 1 place after a disastrous performance in 2010
• Consumer behaviour in 2010 driven by price sensitivity and convenience. Economic recovery is still fragile, obsession with purchasing power ergo retailing will suffer the same fate. Good news for internet retailing!
• The French online retail sector grew by 28% in 2010 to reach a value of €25 billion. France has the fastest growing online retail sector in Europe
Store based grocery retailers are therefore a key target
• Objective: present ‘Ireland Inc’ in its fullest sense to the top retailers in France• Combined forces of all three development agencies: IDA, Bord Bia and Enterprise
Ireland• Targets:
• Key messages:– Ireland as a destination for investment (e.g. data centres/hosting for retailers)– Ireland as a supplier of quality private label and branded foodstuffs (500M€
exports to France 2009)– Ireland as a source of innovative (non food) products, services and solutions
tailored to the retail sector
An invitation to meet Carrefour
• Carrefour is the world’s second largest and Europe’s largest retailer of groceries and consumer goods
• Key stats – Global turnover 2010: €100 billion, market share in France: 22%• Carrefour has a worldwide presence in retailing through 4 store formats
(hypermarkets, supermarkets, convenience stores and hard discount) • Mainly present in Europe in what Carrefour calls the “G5 countries”: France, Belgium,
Spain, Italy and Greece• Private Label buying is still done independently for each 5 countries; however
Carrefour is trying to centralise tenders for G5 countries in France• Carrefour employs almost half a million people in France alone• CEO of the Carrefour Group is Lars Olofsson and until very recently, the CEO of
Carrefour France was James Mc Cann (ex-Tesco). Newly appointed CEO Carrefour France = Noël Prioux
The first time…
• Carrefour had invited a ‘national delegation’ to their HQ in Les Ulis
• Carrefour had entertained food and non food suppliers in a combined event
• Enterprise Ireland and Bord Bia had collaborated on an event of this nature
A Day of Firsts
Speed dating, Carrefour style
Why we are here today
Is this the right format for you to meet with key buyers?
What else can Team Ireland
help you achieve?
How best to grow your
exports with key retailers in
European markets?
Innovations, ideas,
experiences…..
Enterprise Ireland Paris
Karen HallezMarket Advisor
33 rue de Miromesnil75008 Paris
Tel. +33 1 53 43 12 08Mob. +33 6 10 76 74 01
