Retail 2.0Creating Space for Consumers

Trends

• Constant connection through technology

• High level of transparancy• Pricepressure from webshops• Changed orientation and purchase

behaviour

Revolution in “Demand”

The consumer rises..

Who do you serve?Are you loyal to consumers or to your producers?

RETAIL:

Stuck in the middle?between producer and consumer?

Producer Retail Consumer

Products

Services

Experiences

Connected

Informed

Organised

Material Consumer

Social Retailing

Shift your loyalty!From Push tool to Pull platform

Social Retailing

Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.

What is happening already NOW in Social Retailing?

It is about giving away..

Giving away design

Giving away assortment

Give away marketing

It is about new tech..

Augmented Reality

IconNicholson:Interactive Mirrors

It is about information..

(Instore) User Reviews“Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.

Organised and informed

It is about mobshopping..

Group Buying

Online buying with friends

Transparancy = Excellence

In a transparant market excellence is the benchmark

What is your

Purpose Statement?Excellence requires a clear Sense of Purpose

Purpose makes you authenticAuthentic behaviour from retailers is crucial!

Are you prepared to play the NEW customer game?

Thank You

Raimo van der Kleininfo@mobminds.comwww.mobminds.com