Researching Content Marketing Ideas for SEO

ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK

About Your Presenter…

• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing

Institute• Author of Accelerate! Move Your Business Forward Through the

Convergence of Search, Social and Content Marketing

Twitter: @ArnieK

Available on Amazon

8 Steps in the Content Marketing

Chain!

Twitter: @ArnieK

Develop Your Strategy

• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?• Where do you plan to publish your content?

When & How Will You Develop Your Content?

• 1-7-30-4-2-1 Plan– 1=Daily (Twitter, Blog)– 7=Weekly (eNewsletter)– 30=Monthly (Webinar)– 4=Quarterly (eBook, Magazine)– 2=Bi-Annually (User Event)– 1=Yearly (Large Research Project)

Twitter: @ArnieK

Via: Langley Center for New Media

Twitter: @ArnieK

Start With Keyword Research

• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use

when searching (i.e. local internet marketing)• Use tools like:

– Google keyword suggest & instant search– Google Adwords keyword tool– Bing’s Commercial Intent

• Think long-tail!

Twitter: @ArnieK

Then Do Online Market Research

• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon, Reddit and Mixx. • Check Google’s Discussions in search

Twitter: @ArnieK

What Works For Your Competitors?

Twitter: @ArnieK

Determine Types of Content to Create

Twitter: @ArnieK

List The Possibilities

Create Great Content

Benefits of a Corporate Blog

• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –

have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*

*Hubspot

Long Tail is the Key!

Twitter: @ArnieK

Success Like This…

Twitter: @ArnieK

Results Like This…

19 out of top 25 landing pages

Twitter: @ArnieK

All 8 Steps Matter

Amazon – only $14.36 ;-)

Twitter: @ArnieK

Thank You!

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@VerticalMeasure

Contact: 888-476-1881 www.VerticalMeasures.com

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