Research Source Adding value to your business

www.research-source.com

Who Are We

Research Source is a growing market research company with its corporate office in New Delhi, India.

We are a boutique market research company providing research arms to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective.

Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions tobusinesses worldwide by adding value to their business thus creating a strong bank of satisfiedclients on the way

Our strength lies in extensive domain knowledge and in-depth research expertise to deliveraccurate and incisive market insights.

The company uses its strong network to gather insights and market trends from across the

country and globe. As a result we are able to deliver quality data along with timely delivery

and simultaneously being cost effective

What Do We Do

Market Research Insights & Consulting

Data Collection Services

Data Analysis Solutions

P r i m a r y R e s e a r c h• Q u a l i t a t i v e• Q u a n t i t a t i v eS e c o n d a r y R e s e a r c h

S u r v e y P r o g r a m m i n gD a t a P r o c e s s i n gD a t a A n a l y s i s

F i e l d D a t a C o l l e c t i o nD e p t h I n t e r v i e w sC A T IF o c u s G r o u p s

Our Offerings

• Concept | Product Testing

• Post Launch Evaluations

• Retail | Channel Audits

• Stakeholders Satisfaction Measurement

• Mystery Shopping

• Market Sizing and Opportunity

Assessment

• Media & Web Habit Assessment

• 360 Degree Profiling And Segmentation

• Usage & Attitude Studies

• Buying Behavior and Purchase Dynamics

• Brand Health Monitoring & Measurement

• Brand Equity & Positioning

• Brand | Product Development studies

• Competition Benchmarking

• Evaluation of Promotion Schemes|

Incentives

• Brand Perception Audits

• Campaign Evaluation, Ad Pre and Post

Tests

• Product Penetration Study

• Pricing Strategy

We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems

Our Coverage

CATI Language Support – English , Chinese, Japanese, French,

German, Arabic, Philippines , Spanish, India (Native)

Field Coverage - PAN India , Global Partners for APAC

PAN India Coverage

North East West South

New Delhi Kolkata Mumbai Bangalore

Luck now Ranchi Ahmedabad Mangalore

Amritsar Patna Surat Chennai

Kanpur Asansol Nagpur Hyderabad

Chandigarh Gawhati Indore Kochi

Agra Raipur Pune Coimbatore

Shimla Muzzaffarpur Bhopal Vijayawada

Allahabad Bhubaneswar Sholapur Madurai

Jaipur Kolhapur Guntur

Bareilly Nasik Secundarabad

Varanasi Navsari

Jammu

Quality Checks (Pre – Launch)

All interviewers are carefully chosen based on their previous experience on similar

studies as well as their interpersonal skills

All Interviewers are thoroughly briefed by the research team post finalization

of the field stimulus including questionnaire regarding project requirements

and quality norms

Mock Interviews are conducted in order to make the interviewers familiar with the

actual situation

Special emphasis is laid on capturing open ended responses

For better quality, respondent’s are given a separate copy of the stimulus or

show cards while capturing aided responses

Respondent appointments are sought by interviewer on the spot based on

respondents’ convenience. In case to case basis; appointments are taken over the

phone basis respondents’ availability and consensus to be a part of research study

Quality Checks (Post – Launch)

Accompaniments

Field Supervisor accompany every interviewer for certain number of interviews on daily basis

Research or Field Management also does random accompaniments as per the project

requirements

Scrutiny

As per norms, Field Supervisors scrutinizes all the completed questionnaires & also ensures

the quality & relevance of responses.

Respondent Back Checks

Field Supervisors back check 20-25% of the total sample size either physically or telephonically

All back checks happen within three days of conducting the interview

Back Checks by Management Team

Research Managers and Field Management also back check 2-5% of the total sample size on

certain key parameters

Case Studies

ISV Survey

Objective

• : Our client wanted to conduct a research study to better understand the gross margins and financial realities being confronted by its iSeries business partners across the Asia Pacific region.

Approach

• Quantitative Research Approach was adopted

• Closed ended structured questionnaire was designed to better understand the realities of the market that these ISVs are targeting and competing

• Target sample : samples spread across 12 countries -Australia, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Taiwan

Result

• Once a sound understanding was in place, They used the information to modify its positioning and partnering schemes in order to generate greater sales pull and momentum among its iSeriespartners in Asia.

For a Technology company

Objective

• Client wanted to measure the distribution and visibility of the product in the market

• To identify the need gaps thus to understand that how the retailers view their product & it’s supply to them

Approach

• Structured questionnaires were administered with defined response limits and very few open end to qualify the stated responses

• Target ProfileStudy covered retailers scattered in different geographical location

• Sample: N=400Basis the retailer universe of 4000 across India, we covered 400 retailers ( 200 small, 150 medium and 50 large retailers)

• GeographyIndia

Result

• Current product availability

• Product issues covering product performance, packaging, quality and price/value

• Distribution, sales, and marketing, including coordination of activities

• Administration and distribution providing information about how the retailers rate the business practices

• Brand imagery covering how the retailers’ relate to the brand, their perception of brand

Retail Mapping & Product Distribution System For a Retail company

Service Quality Measurement

Objective

• Client wished to assess the effectiveness of its products and service delivery by evaluating the quality involved at each level

• Thereby to measure major drivers and need gaps with the perspective to strengthen it’s relationship with the customers

Approach

• Quantitative Research Approach was adopted entailing 235 Face to face Interviews

• Closed ended structured questionnaire consisting mainly of Dichotomous and Likert scale variables were administered to assess the effectiveness of the product

• Target sample comprised of Business organizations across various sectors and the buyer & users of XXX products

• Study centers : Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai

Result

• Over all satisfaction at location / company level

• Category wise analysis /score-location / company wise

• Category score to Overall Sat score –Correlation / location / company wise.

• Question / aspect wise analysis / score location/ company wise

• Question/aspect score to category score –correlation/ location/company wise

• Question/aspect score to overall satisfaction score –correlation/ location/company wise

For a Retail company

Satisfaction Survey

Objective

• Client wishes to undertake a research exercise to measure and evaluate the relationship and satisfaction levels with the brand and the company; thereby identify need gaps which if filled would lead to customer delight contributing to increased share & growth

Approach

• Quantitative Research Approach was adopted

• Closed ended structured questionnaire.

• Target sample 400 distributors/OEMs

• Study centers : West Zone : Mumbai, Pune, VadodaraNorth Zone: Delhi, GurgaonEast Zone : Kolkata South Zone : Bangalore ,Hyderabad, Chennai

Result

• Overall performance, including profitability and desired improvements

• Channel management, sales, and marketing, including coordination of activities, product and business knowledge of sales support

• Product issues covering product performance, quality and price/value

• Administration and distribution providing information about how the distributor /OEMs rate the Business Practice.

• Service and support rate indicating the performance of post-sales support team

• Brand imagery covering how the distributors / OEMs relate to the brand, their perception of brand advertising and merchandising

• Training and development, including how current initiatives are perceived needs

For a Technology company

Consumer Perception

Objective

• To assess brand strengths of our client relative to those of competitors

• Also understand the perceptions of the consumer when compared to competitors

Approach

• Quantitative Research Approach was adopted

• Closed ended structured questionnaire.

• Target sample : 20 IDI’s , 110 dealers and 150 consumers at client preferred centers

Result

• SWOT analysis measured the strengths and weakness of the brand

• Brand awareness (recall & recognition) and brand image (the overall associations that the brand was measured

• Further gauged the consumer’s expectations from the brand

For a Leading Consumer company

Broadband Adoption study

Objective

• Overview of the fiber broadband adoption

Approach

• Qualitative Research approach was adopted with a 40 mins questionnaire

• Target sample : 100across different company sizes(i.e. <30, 30-150, >150), industries and broken into Fibre adopters and non fibre adopters (we will be able to provide the database of some of the adopters)

Result

• Information source for different broadband connection options

• For businesses using fiber broadband, what the reasons why they choose that provider and level of satisfaction

• For business not using fiber broadband, what are the inhibitors

• Businesses' perception of different broadband connection technologies, fiber broadband providers

• Factors for them to consider changing their broadband package and their expectations

For a Leading Telecom company

THANK YOU

Reach us @

Bhoorender Panwar

bhoorender@research-source.com

Call me - +91 8860787836

Skype – bhoorender.panwar

Web – www.research-source.com