REPUTATION AUDIT

REPUTATION AUDIT

Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.

Reputation is not necessarily informed by any actual knowledge about, communication from, orinteraction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge.

Reputation Management involves monitoring and managing perceptions so as to achieve advocacy, permission, and acceptance amongst your key stakeholder groups.

The Repurisk Reputation Management solution identifies key areas of focus for your business to effectively manage your corporate reputation through:

Identifying, prioritizing, and profiling reputation stakeholders

Identifying issues of importance amongst key stakeholders

Developing a unique set of reputation attributes and drivers specific to your organization

Analytic modeling by stakeholder, geographic region, business line, etc.

Competitive and peer company benchmarking

Evaluating communication, channel, and program impact

Delivering implications, recommendations, and strategic planning to optimize your reputation

REPUTATION MONITORING Repurisk monitors online reviews, blogs, news, forums and social networks. Our tool performs text analysis and extracts sentiment, as well as opinions. It measures the quantity and quality of the conversations, analyzes the demographic profile of the audience, gives you the possibility to manage your social profiles and perform you campaign from within our engagement calendar. Repurisk also offers

Identification of community leaders and facilitates the analysis of your customers’ behavior

and engagement.

Monitoring and managing your online

reputation is vital for your offline reputation.

Repurisk protects your brand, personal name,

CEO’s name and improves your overall

performance on the web

Crisis Simulation Exercises

The Simulator uses innovative software to simulate social media debate via a number of commonly used social media platforms including Twitter, Facebook, blogs, video and online media sources. This is backed up by role-players who simulate the citizen, media and community reactions in a realistic, real time scenario – from scurrilous hashtag rumours to nasty phone calls. The Simulator works with groups from 2-50, and can take place on-site or remotely across multiple locations.

2 Use the Simulator as part of crisis management exercise to see how the teams cope with social media inputs. Analyse the profile of the team’s response in a follow-up debrief.

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The Social Simulator™ is a hands-on, private environment to practice the language, tools and norms of the social web for social media PR and crisis response.

1 How can a simulation help? 3


6 Practice behind closed doors

Adapt your Crisis Management Plan for social media

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Run a full-blown crisis exercise on a private server, behind industrial-strength security. Built-in private messaging and URL shorteners, to keep the exercise private. Craft messages for instant crisis communications

Push teams to adapt messages for multiple social media in realtime, including lifelike interactive simulations of Twitter, Facebook and your own website. Handle hostile boycott campaigns and hashtags. Clear your lines


Test your internal and stakeholder communications, incorporating social media profiles for journalists and key external contacts. Push your teams to pick up and route enquiries to the right place, whether they’re customers, journalists or staff. Stress-test customer service teams

See how your existing social media management policies fare in a full-blown crisis. Clear your lines of communication between press, PR and digital teams, to ensure statements with the right tone and style can be delivered quickly. Respond to realistic media stimulus

Ensure teams across multiple locations access breaking news reports simultaneously, with the realistic look and feel of global media organizations.

All simulations include a secure, full-scale scenario where our team runs the platform from a separate location to the crisis team who are assigned

Staff, this approach works particularly well, and provides a lifelike and convincing scenario.

Handle fast changing news reports which adapt in real-time to reflect the social media discussion around the crisis Our simulations are designed with you and your team to ensure a realistic and convincing scenario.

Roles to deal with and manage incoming social media, press articles and a variety of other materials. Ideally suited to groups of between 5-10 key

Media Training / Influencers

Preparing you for contact with the media, be it radio, television or the press, is our business, and it has been for over 30 years. In that time we have developed a range of practical media training techniques and courses that use experienced professionals, such as practising journalists, to explain how the media works and to allow individuals to cope with its demands.

Media Relations

Please get in touch If you would like to find out more about the training we have delivered in your sector. Our media training courses work because they are realistic and authentic, with a practical, structured approach:

Content: Saying what needs to be said

Delivery: Saying it well, and with assurance

Control: Saying all that is needed, but no more

We have worked with press and communication teams alongside their spokespeople in over forty different sectors.

Media Training / Influencers

So, should the real thing happen, in the media, the office or even the boardroom, you will always be in control – clear, credible and confident.

That means not simply using practising professionals - journalists and technicians who know the media, and who maybe working in a news studio one day and ours the next, but those rare journalists who are also talented teachers and coaches.

Our television and radio studios in Berkshire are broadcast quality, but dedicated wholly to media training, and the needs of our clients alone - so are available for as long as needed – without pressure or interruption. Individually designed to meet your specific requirements, all our programmes give you consistency and control, and we can also help hone and enhance communication skills further with refresher or advanced training.

Influencer Relations Repurisk Use Communication Strategies To Inform And Influence.

At Repurisk, We Believe It’s All About The Experts – Those People Who Are Knowledgeable And Credible In Their Field. Whether You Want To Reach Consumers, Policy Makers Or

Medical Professionals, It’s Critical To Leverage “Influencers” To Convey Your Message.

Repurisk Specializes In A Unique Practice Area Known As “Influencer Relations.” Influencer Relations Uses A Targeted Approach To Reach The Stakeholders Who Drive Change

Engage Others Within Their Field. These Influencers Fall Into Five Key Domains That Not Only Influence The Public, But Each Other:

Media Digital and Social Media

Advocacy Stakeholder Engagement

Policy and Government

Crisis management

We offer a full suite of digital crisis preparedness services, from benchmarking existing arrangements, mitigating risk and stress-testing teams, through to live crisis response.

Crisis90 • 90 minute crisis training • Best practice theory • Handling strategies • Practical simulation session

Social media crisis plans • Monitoring and notification • Response team structure • Roles and responsibilities • Tools and templates

Resilience benchmarking • Diagnostic check • Vulnerability audit • Plan review • Benchmarking workshop

Crisis simulations • Newsroom • Interactive social media feeds • Realistic media and blog articles • Role-played responses

Customer service training • Triage and escalation • Tone and language • Complaint handling • Refining policy

Live response • Channel monitoring • Strategic counsel • Tactical response • 24/7 call-out

Post-Crisis Recovery & Debriefing

Once the worst of the crisis has passed and your organization starts getting ack to normal, it is important to convene the crisis team to debrief. Just a few of the questions the team needs to consider:

• How could the crisis have been avoided or minimized? • What worked well in our response, and what did not? • What was the financial impact of the crisis, and how can we minimize that next time? • How well did our contingency plans work? • What was the impact of the media coverage on our employees and our company? • What aspects of our crisis plans do we need to change?

REPURISK experts will walk you through the debriefing, document the learning's and prepare airport to assist management in

making any needed adjustments to crisis plans.

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REPUTATION AUDIT