2. Lets learn about Sholay It is a 1975 Hindi action-adventure
film directed by Ramesh Sippy and produced by his father G. P.
Sippy. Sholay is considered a classic and one of the best Indian
films. It was ranked first in the British Film Institute's 2002
poll of "Top 10 Indian Films" of all time In 2005, the judges of
the 50th annual Filmfare Awards named it the Best Film of 50 Years.
The film drew heavily from the conventions of Westerns, and is a
defining example of 3. The Plot Synopsis Thakur Baldev Singh seeks
to avenge the cold-blooded massacre of his family at the hands of
notorious bandit Gabbar Singh. Unable to take revenge himself,
Thakur Baldev Singh recruits Veeru and Jaidev, both small time
crooks. Both agree to capture Gabbar Singh alive and hand him over
to Baldev Singh. Things do not go as planned. Veeru falls for the
local horse carriage driver Basanti; and Jai starts to have
romantic feelings for Baldev Singh's widowed daughter-in-law,
Radha. To make matters worse, Gabbar has sworn to kill both Jai and
Veeru, and holds Basanti as a hostage, to lure them to him. But
Jaidev and Veeru were so clever that no bandit could outwit the
two. 4. The Storm before the Success The ending for the movie had
to be changed and many scenes were deleted to please Censor Board.
The initial critics review were negative. It was called dead ember
or poor western imitation. It lacked effective visual marketing
tools. During the initial slow period, the director and writer
considered re-shooting some scenes so that Amitabh Bachchan's
character would not die. It saw poor financial returns in its first
two weeks. 5. The Turnaround.. From the third week, however,
viewership picked up owing to positive word of mouth. Soundtrack
were released containing dialogue from the movie. Over time, the
critical reception to Sholay greatly improved. 6. Sholay became the
highest grossing Bollywood film of 1975, and film ranking website
Box Office India has given the film a verdict of "All Time
Blockbuster". Sholay went on to earn a still-standing record of 60
golden jubilees across India. In 2012, Box Office India gave 1.63
billion (US$27 million) as Sholay's adjusted nett gross. It was
ranked first in the British Film Institute's 2002 poll of "Top 10
Indian Films" of all time. In 2005, the judges of the 50th annual
Filmfare Awards named it the Best Film of 50 Years. 7. The Decline
Every successful product goes through the product life cycle and
blockbuster movies are no exceptions. After its successful run for
more than 25 years. Sholay has finally hit rock bottom. The movie
can be revived through successful repositioning, targeting todays
youth. 8. Repositioning 9. If 'Sholay' was remade in Hollywood: The
dream cast Name of the Movie : Sea of Flames Director : Danny Boyle
Music : A R Rehman Location : Rio de Janeiro Hollywood Remake of
Sholay 10. Star Cast : Bollywood character name Sanjeev kappor (
thakur) Hollywood character Russell crowe 11. Star cast Amjaad khan
(Gabbar) Leonardo Dicaprio 12. Star cast Amitabh Bachchan(jay) Brad
pitt 13. Star cast Dharmendra (veeru) Jason statham 14. Star cast
Hema malini (Basanti ) Jennifer lawrence 15. Star cast Jaya badhuri
(radha) Natalie Portman 16. Star cast Leela mishra (mausi) Meryl
streep 17. Star cast Jiju kothe( kaalia) Ed Eddie Murphy 18. Star
cast Asrani (jailor) Joe Pesci 19. Star cast Mac mohan ( samba )
Kevin Bacon 20. Even though Sambha had no dialogues in the movie,
he was an integral part of it. And, who better than Kevin Bacon can
make his presence felt without saying a word. 21. MOVIE PROMOTION
through 70mm Search movie Participate in the latest contests Cast
your vote Download the mobile app Meet the panelists Follow us See
whats new SIGN IN Username Password NEW to 70mm? SIGN UP NOW COMING
SOON TO A THEATER NEAR YOU Rolling Tickr showing all latest updates
on the website Ad space for new releases and other promotions The
various tabs/options on homepage Option of free/premium account 22.
The Movie Page SHOLAY FACT FILE Review this Rate this See STACY S
Spoof Video On Sholay STACY just posted the original climax Read
review Cheat club Fun facts Jaya Bachchan was pregnant with Junior
B during the making of Sholay Danny Denzongpa was the first choice
for Gabbar Singh Sholay became the biggest hit yet won only one
Filmfare Share Links to IMDB, Wiki & Rotten Tomatoes 70mm
options User generated content Upload something Where can I watch
this? Shows TV channels, theaters, online movie sources like BOX,
Netflix, etc Allows user to upload any creative content related to
the movie 23. Other Forms of User Engagement START A DISCUSSION/
DEBATE No way! Mogambo has the invisibility gadget 24. Marketing
Actions Print Radio Advertise in features newspapers, entertainment
supplements. For e.g. t2 in Kolkata, HT Caf in Mumbai & Delhi
Times in Delhi Place print ads in entertainment magazines like
Stardust, Filmfare & Cineblitz to reach target segment Book
slots on stations for a 70mm trivia time where audiences would be
asked questions & they would be required to visit the
website/mobile app to submit entries Create a radio jingle for 70mm
and advertise on various channels (heavily during launch phase) 25.
Marketing Actions Events & Movies Select Locations Advertise at
movie events like award functions and film festivals. Tie-up with
production houses and advertise as media partners for movies
(opening credits) Advertise at select locations where the target
crowd is most likely to be. BOOKS & MOVIE STORES CAFES
BOLLYWOOD THEME RESTAURANTS PERFORMING ARTS CENTRES MULTIPLEXES
Media Partner 70mm 26. Marketing Actions Video ads Online
Advertising & Social Media OOH media Mobile advertising Use
Google Analytics, Adsense & Trends to selectively target movie
buffs and advertise by identifying their online usage patterns and
demands Advertise through existing customers by posting updates
about 70mm.com on their social media profiles TV commercials are
elaborate and costly. Look for targeted advertising through music
channels. Embedded ads in select music programs is an effective
& economic option. Prese nting 70m m.co m BILLBOARDS IN PRIME
LOCATIONS IN METROS INSIDE SHOPPING MALLS Targeted advertising
based on usage using analytics. Advertise more on pages that will
fetch greater percentage of target segments attention. For e.g.
bookmyshow app, YouTube,etc. 27. Pre Release Movie Marketing Key
Challenges Good Scripts Institutional funds Challenges Clubbed
movies Ticket Prices Declining Footfall 28. 7PS OF MOVIE MARKETING
Product Price Promotion Place People Physical Evidence Process
