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Presentation on how Reliv Distributors can use social media in their businesses.
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reliv social media tipsusing social media in your Reliv business
this webinar is…
•an introduction to several social media platforms
•dos and don’ts, plus tips Independent Reliv Distributors should try
•resources for additional info
this webinar is not…an introduction to social media or Facebook
blogs
what’s a blog?
•Contraction of the words web+log•commentary, descriptions of events, or other material such as graphics or video•Blog can also be used as a verb, meaning to maintain or add content to a blog.•Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. •Over 156 million public blogs in existence as of February 2011.
blogging software
WordPress
•wordpress.com
Blogger
•blogspot.com
LiveJournal
•livejournal.com
Many others…
how can a blog help my Reliv business?
Credibility: position yourself as thought-leader
Value-Added Content: provide articles and insights for new and current customers
Drive Website Traffic: use blog entries to drive visitors to your website
what can I write about?
Topic Ideas:
•nutrition research news
•studies
•fitness tips
•your personal success as a Reliv business owner
blogging dos & don’ts
don’t:
•be vague
•present yourself as someone else
•plagiarize
•violate copyright or trademarks
do:
•write in specific terms
•be authentic
•give credit where due
•use free stock photo sites
content
Reliv offers lots of shareable content on the Reliv Blog. Use it on your own blog!
•Healthy Living Tips
•Weight Loss Articles
•Nutrition News
•Science & Health Today
what’s twitter?
•microblogging
•content sharing
•a way to connect
•short, concise messages
•use #hashtags to find and follow specific topics
how can distributors use twitter?
•follow and learn from experts
•retweet others’ posts
•organize searches
•instant updates on product news
•connect with Distributors and customers
•share your own “Reliv lifestyle”
•share articles from the Reliv Blog
twitter dos & don’ts
don’t:
•follow just to be followed
•use aggregator programs
•buy followers
•be a bullhorn (repeating a sales message over and over)
•be vague
do:
•follow back
•follow industry experts
•identify yourself
•be upfront
•share
•communicate
•use #hashtags
video sharingplatforms
YouTube
•youtube.com
Vimeo
•vimeo.com
Hulu
•hulu.com
many others…
why video?
•engaging
•a face to your business
•visual
•sensory
•easy to share
•integrate into overall social media marketing plan
examplesproduct pre-launch, launch
•reaction videos, play off Reliv corporate marketing
share your stories
•virtual testimonials
share your expertise
•earn credibility on nutrition topics, home-based business
be creative! have fun!
•share the “Reliv Lifestyle”
Facebook Pagesfor Business
page vs. profile
page:
•for businesses
•likes
•professional
profile:
•for people
•friends
•personal
how to set up aFacebook Page.
https://www.facebook.com/pages/create.php
contact info- include other social media networks and personal website
picture- professional image or Independent Reliv Distributor logo
how to use aFacebook Page.
•reuse content from Reliv.com, Reliv Facebook Page, etc.
•interact with customers
•promote blog posts, videos
•use Events application
•interact with fans
facebook dos & don’ts
do:
•be an Independent Reliv Distributor
•share photos, video, blog pots
•reuse content
•interact with fans
•be positive!
don’t:
•use Reliv International, Inc. trademarks
•share the same content over and over
•be a bullhorn (repeat sales messages over and over)
•ignore questions or complaints
personal websites
•easy to update, no programming experience needed
•customizable for your own needs
•credibility of reliv.com domain name
•complete database of Reliv stories
•support
personal websites
learn more on Reliv U:
Personal Website Webinar
compliance•Policies and Procedures document
•Reliv trademarks
•Reliv copyright
•profile photos
•profile and account names
•claims
•approval process
•content library
•send materials to [email protected] for approval
