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Here's a recent version of my popular innovation presentation. I present seven laws of innovation as well as explain why invention and innovation are not at all the same thing.
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Innovation...
Microsoft Croatia16 September 2009
Zagreb, Croatia
What is it?Why bother?Who cares?
in·no·va·tionnoun
1 : the introduction of something new2 : a new idea, method, or device
best prac·ticenoun
1 : best way of doing a thing2 : a tested idea, method, or device
best practice vs. innovation
Three bad reasons to innovate
To differentiate your product/serviceTo be “original”To satisfy your ego
“pushing the envelope” ≠ innovation
“chindogu” ≠ innovation
being “original” ≠ innovation
satisfying your ego ≠ innovation
Experiment
Invention
Invention
Innovation
15 April 1912
to solve a problem!
There is only one reason to innovate…
Law of Innovation #1
If an innovation does not solve a problem, it will create one.
Let’s look at mouthwash...
Law of Innovation #2
Problems do not exist in isolation.Solutions often have unintendedconsequences.
People
Processes
Technologies
Gus the Cat, user
User Centered Design
Users Design >Rese
arch
>
Innovate >
User Driven Design
Users Design >Rese
arch
>
Innovate >
Important note:
Unhappy customers are dangerous
Law of Innovation #3
Invention may be accidental.Innovation is always planned.
Fact…
Innovators often break the established rules.
Law of Innovation #4
Innovators understand the rules.
This is the difference betweeninnovation and idiocy.
Law of Innovation #5
Intuitive solutions do notneed instructions.
Intuition Instruction
Website Application
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
eturn n nvestmentR“My problem is greater than the
effort needed to learn the system”
O I
Janko – Perzini keyboard, circa 1910
Granddaughter and soap bubbles, circa 2007
Best practice is not the same astradition or habit.
Highland Park High School Math Club - 1969
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Pro
gres
s
What are the warning signs offad and fashion?
Watch out if...
Your solution is only being used in yourlocal market
Your solution is only being used by a singlebranch or industry
Your solution looks like something you alsodid last week
Do you have a community of practice?
“It’s amazing how much we canaccomplish when you don’t carewho gets the credit.”
Harry S. Truman
Do it for us!
Hvala!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]
