Bruno Segers

Managing Partner

All Together

AGENDA

My Career

My Experiences

My Triple M&A Experience

My M&A Learnings

My M&A Advise

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‘83 started as Industrial Engineer at Hessenatie, Ebes & Agfa

’86-90 first commercial experience at Digital Equipment & Oracle

’90-00 local & international career at Lotus/IBM

’01-06 Country General Manager Microsoft Belgium & Luxemburg

’07-12 From Real Software via Real to RealDolmen

MY EXPERIENCES

From programmer/engineer via sales/marketing to GM

From Antwerp via Brussels to Europe and US

From old to new world utilities

From local to international companies

From local MBXs to global MBO approach

80/20 rule in Digital, Oracle, Lotus, IBM and Microsoft

1+1=3 rule at RealDolmen

Blog, twitter, facebook, linkedin, foursquare…

Myself, learning by doing, teamplayer

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MY TRIPLE M&A EXPERIENCE

3 stories

Pre M&A situation

Post M&A situation

My role pre M&A

My role during M&A

My role post M&A

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6 JUL 1995

IBM HAS COMPLETED ITS $3.52 BILLION LOTUS

ACQUISITION (CNET NEWS)

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7 MAY 2002

MICROSOFT TO BUY NAVISION FOR $1.3

BILLION (INTERNETNEWS)

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21 DEC 2007

LELIJKE EEND REAL SOFTWARE KOOPT STERK

DOLMEN (DE STANDAARD)

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MY M&A LEARNINGS

WHY ? WHY NOT ?

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MY M&A ADVISE

Values

Vision

Mission

Strategy

SWOT

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MY M&A ADVISE

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Every successfull M&A activity should be

1) The result of a SWOT analysis

2) Checked with the values

3) The start of a Vision circle

4) Handled as a project

5) A team effort

6) Led by an outsider

7) Sponsored by an executive

Use M&A to make your company better

Use M&A as a catalyst for change