Redesign of art.yale.edu

Patricia Wilson, Lauren Muhleman, (Names of group members)

Things that are wrong with this site

• Primary and secondary navigations

• Hard to read• Layout doesn't make

sense• Overwhelming• Difficult to actually find any

content

Solutions to the problem:

This is the demographic that we want to reach:

• Current art department students

• Prospective students• People interested in the

work of the department

• Simplify by displaying less information

• Create united color scheme

• Group navigation to areas that make sense

• Simplify Visual information• Include more images of

work from the department

Color palettes

Keeps Yale colors but adds "pop" to make the department stand out

Based loosely on Yale colors but with more warmth and energy.

Font Choices

Both fonts are a bit more modern in look and also pleasant to read. Good for appealing to the demographic. Arvo carries a slightly academic look.

paired with

Font Choices

Clean, easy to read, gives an artsy yet simple look.Easy transfer from mobile to desktop viewing.