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June 2008 Friend or foe?

Recruitment Marketing And Social Networking

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An outline of how in very simple self help steps, recruiters can begin to make social networking part of their marketing and promotinal strategy

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Page 1: Recruitment Marketing And Social Networking

June 2008

Friend or foe?

Page 2: Recruitment Marketing And Social Networking

June 2008

Page 3: Recruitment Marketing And Social Networking

Friend or foe?3

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Friend or foe?4

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Friend or foe?5

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June 2008

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June 2008

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Web 2.0 and social media

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Social networking

Do you or your company use social media to support recruitment activity?

78%1

28%2

1. Jobvite Inc, 20082. Chandler Macleod, 2008

Page 14: Recruitment Marketing And Social Networking

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Which social media sites?

Source, Jobvites Inc, 2008

1

2

3

4

5

6

Linkedin 80%

Facebook 36%

Jobster 17%

MySpace 13%

Ning 6%

Second Life 1%

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How do you use social media?

0% 10% 20% 30% 40% 50% 60% 70%

To make new contacts

To promote open jobs

To headhunt

To look for passive candidates

Other

Source, Jobvites Inc, 2008

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Candidate attraction

0

5

10

15

20

25

0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 80%

What percentage of candidates at your company come from social and professional networks?

23%

16%

14%

12%

4%

9%

4%

1%2%

Source, Jobvites Inc, 2008

Page 17: Recruitment Marketing And Social Networking

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Application success rates

Increasing43%

Decreasing4%

Don't know19%

About the same34%

Is the percentage of hires from social networks changing?

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Digital engagement strategy

© Daemon Group 2008

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What’s your favourite thing?

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Recruiting in Second Life

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Digital engagement strategy

© Daemon Group 2008

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