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Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool. CH2M Hill is one of the top 100 best companies to work for in the US.
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Recruiting using
Social Media
Raz Chorev MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
Case
Stu
dy
Effective Landing Page
• Descriptive images• Job search functionality• Social Media connectivity
Effective Landing Page
• Employee recommendation Video• Culture statement• Social Media connectivity• Welcoming smiling faces of senior
execs• Job search (Call-to action)
Effective Landing Page
• Powerful search capability
• RSS to job feeds• Sharing jobs
Social Media Strategy
• Attracting quality employees• Targeting quality employees• Creating a talent pool to allow future global expansion
What didn’t work
• Tweeting since 29.3.2008• General corporate twitter account• No interaction• Follower/Following ratio shows
broadcasting tool.
What didn’t work
• Specific recruiting focused twitter account• Follower/Following ratio shows interaction, yet • The stream shows broadcasting tool.
What didn’t work
Community building will take time…
What DID work?
• 12,000 tuned-in professional community
• Targeted advertising• Reason to choose @
CH2M Hill as an employer
Why DID it work?
Customised header
Comfort in numbers
Call to action
Employee video testimonial
Employee benefits
Company overview
Careers snapshot
Projects overview
ATTRACTING EMPLOYEES
Why DID it work?ATTRACTING EMPLOYEES
100% complete personal profile
Free job posting! Using LinkedIn apps
Company advertising on every employee’s profile page
Why DID it work?ATTRACTING EMPLOYEES
Using LinkedIn groups for employee retention AND acquisition.
Why DID it work?TARGETING EMPLOYEES
• Ever evolving 100,000,000 CV’s database
• 50 direct emails to best matching potential employees
• Elimination process, before the candidates are aware of the position
• Posting jobs to targeted individuals (not “post & Pray” strategy)
The Bottom line
• 98% of all US recruits where directly approached and sourced.
• 95% of all global recruitment were also a result of direct recruitment activities
• As a result, significant saving on recruitment agency fees
• Awarded the only Construction company in the 100 top companies to work for (Fortune magazine)
THANK YOU!
0410 660 107
My Linkedin profile: www.linkedin.com/in/razchorev
My website:www.razchorev.com
Follow me on Twitter:www.twitter.com/RazChorev
RAZ CHOREVDigital & Online Marketing
