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Budget-savvy Americans are preparing more meals at home these days and they are hungry for help and ideas. For example, half of all Millennials use recipes at least once a week, according to a recent NPD Group report, Recipes are Cooking.
Our research shows that Americans, and especially moms, say they want two things above all from brands: deals and recipes. In our view, deals are practically mandatory, but recipes are the best way for brands and ingredients to build a long-term relationship with consumers.
Good recipes get enjoyed, passed around, and served to family and friends. In fact, we see recipes as the original viral content. They can potentially live for years in a mom’s mealtime repertoire, and every consumption occasion could translate to sales.
The MSLGROUP North America Food & Beverage team is eager to partner with you to help makeover your food or beverage brand’s image, increase media placements and social media traffic/engagement, and build more demand for your product – with the help of recipes!
Recipes in the Digital AgeA Key Ingredient for the
Food & Beverage Marketing Mix
The Relevance of Recipes Today
Interest in Recipes
by the #s40%
of all consumers learn about food via websites, apps or blogs
59%of online moms said they
had searched for recipes or food preparation tips on the web or via
social media while preparing a meal in the last thirty days
We create and promote recipes for products and ingredients, making them more relevant to today’s consumers. Services include:
• Recipe development (including cocktails/mixology)
• Recipe testing
• Recipe makeovers for better nutrition
• Tracking food and beverage trends
• Menu prototyping
• Recipe photography & video
In-House Recipe Development Services
Our in-house Culinary & Nutrition Center includes a digitally-equipped
test kitchen, as well as two Registered Dietitians on staff.
NORTH AMERICA
Food & Beverage Specialty
Clicks & Cravings: The Impact of Social Technology on Food Culture, a joint study by MSLGROUP North America and The Hartman Group
Recipes promote engagement and consumption so that food and beverage companies can connect with consumers on a sensory level, which in turn drives business through trial and repeat sales.
• Recipe cards
• Recipe books
• Online recipe placement
• Sponsored recipes on recipe sites
• Recipe placement on social media sites
• Events highlighting recipes
• Media placements of recipes
Recipe Promotion and Opportunities for Brands
• E-newsletters
• Cookbooks
• Recipe contests
• Recipe videos & live casting
• Celebrity chef engagement
• Health professional outreach
We have taken products and ingredients such as sliced bread, kiwifruit, tequila and canned pumpkin and made them versatile and usable for consumers in a variety of recipes – and in a visually compelling way!
Client Examples
4th Edition
NEW Healthy Recipes!
health benefits quick tips simple nutritious recipes
the
Home | Quiz | Send Gift | Recipes
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RECIPES
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natural whole grain goodness®
ZESPRI® Kiwifruit Mixology Wheel
A foodie paring chart for consumers, media
and mixologists
Joy of Soy Recipe BookA free resource
for consumers and nutrition influencers
Roman Meal Bread RecipesHealthy recipes for social media, web
and contest content
NORTH AMERICA
Food & Beverage Specialty
Client Examples
Patrón Secret Dining Society Events
Posh media & blogger events featuring chef-created
Patrón cocktails
Carnation Evaporated MilkFrom soups to fudge, this guide of delicious recipes shows why this
simple ingredient is a cooking essential
Cranberry Marketing Committee Mixology Guide A visually stunning booklet of cranberry cocktails for
consumers and media
Steve BryantDirector, Food & Beverage, MSLGROUP North Americao: 206.270.4664 m: [email protected]
Stephanie RiesBusiness Development Managero: [email protected]
About MSLGROUP North America: Food & BeverageA category leader, the Food & Beverage team of MSLGROUP North America is devoted to creating economic value for the nation’s food and beverage industry. It houses our Culinary & Nutrition Center and operates in offices throughout North America representing leading food and beverage brands.
NORTH AMERICA
Food & Beverage Specialty
