17
BRAND CONVICTIONS

Rebrand

Embed Size (px)

DESCRIPTION

A document that DDB Canada created for us as we were looking to re-brand. I managed most of the messaging at this phase of the project, then handed it over to Cathy Greer and Colin Osing.

Citation preview

Page 1: Rebrand

BRAND CONVICTIONS

Page 2: Rebrand

A BRAND CONVICTION ENSURES YOU HAVE A

CLEAR, INSPIRING & REMARKABLE MISSION & PURPOSE.

Page 3: Rebrand

Where do I come from?We are an award winning organization, with deep roots in print and superior online growth through investment in SEO. We have built a successful business model on the premise of hard work and smart innovations.

Page 4: Rebrand

What are my ambitions?To be the leading local brand that connects consumers and businesses in a way that is quicker, easier and more relevant than ever experienced before.

Page 5: Rebrand

Technology has allowed for an ever-changing source of diverse data to be available to everybody. People demand information at their fingertips whenever and wherever they want it, and are seeking and sharing opinion like never before.

Where is my world going?

Page 6: Rebrand

Who are my Customers/advocates/influencers?People who want trusted local information quickly and easily. Businesses that want to reach and connect with broader audiences within their communities.

Page 7: Rebrand

What am I like? We are a connector.

Page 8: Rebrand

What experience do I enable?We connect you with your community : business, events, resources.

Page 9: Rebrand

What makes me different?We are in your community; we are your community. And we are your trusted source for everything about your community.

Page 10: Rebrand

What do I fight for?To help people find what they are looking for …

Page 11: Rebrand

life.connectedWe are an uncomplicated local brand that connects people to local business, to their community and to each other. Whether it’s information about the community centre, a hot local event, the hours for the drycleaner, or the closest parking, we deliver it all, easily and accurately. We connect people to life around them.

Page 12: Rebrand

Consumer brand aspiration

Page 13: Rebrand

Canpages connects me with my community. It’s my trusted source to find local businesses and services, with ease and accuracy.

Page 14: Rebrand

For people

• Help me find everything local• Let me connect to my neighbourhood, my community, my life• Do it all easily, quickly, and accurately

Page 15: Rebrand

Business brand aspiration

Page 16: Rebrand

Canpages puts my business in the heart of my community with simple marketing solutions for reaching local customers.

Page 17: Rebrand

For business• Present my business in context, with my community

• Connect me to engaged local consumers• Boost my multimedia marketing, elevating me above a crowded marketplace

• Personalize solutions for my exact needs