Realtor online marketing plan

realtor online

marke,ng plan

real estate websites | online marke0ng | training

Thursday, September 13, 12

objective

1. To establish the goals/objectives in building your own Online Marketing Plan.

2. To build a foundation and basic understanding for good techniques in Online Marketing for real estate.

3. Develop your own Online Marketing Plan.


what is agent redefined?

the brainchild of george “el guapo” cuevas.

I want to train Realtors to become better at marketing their properties and themselves online.

home to the Realtor Training Blog, a free resource for real estate agents to access all of my training.

my business is to build your next real estate website and hire me to train you, your office, or at your next event.


the realtor training blog

a free resource for Realtors to get training for online marketing of their properties and themselves.

you can ask questions via the blog!!!


who is “el guapo” former realtor from chicago with extensive

short sale & new construction experience.

Built 125 single family homes in St. Louis - St. Charles County.

Tech Geek

proudly served in the U.S. Army

I love to travel the country to meet and train realtors in everything that is Realtor Marketing and Technology!


SECTION 1STATE OF THE MARKET

The overall U.S. housing market has been in state of recovery over the past 8-9 months.

The housing recovery has not been equal in all places.

The housing recovery has been cautiously tepid and slow.

The housing recovery has continued despite still high unemployement and flat GDP growth in 2012.


The Beige Book | June-July 2012Prepared by the Federal Reserve Bank

in AtlantaThe Beige Book is a collection of anecdotal economic

information put together by Federal Reserve officials to prepare for policy meetings on determining interest rates.

June & July 2012: Economy is seeing slow growth and moving at a “modest” pace.

Hiring by the private and public sectors remain “Tepid”

Not until 2016 will the housing sector be 'normal,' according to IHS Global Insight economist Patrick Newport.


The Beige BookPrepared by the Federal Reserve Bank

in AtlantaJune-July 2012 saw U.S. homebuilders start construction of

new homes at the fastest pace since 2008. New housing starts at 760,000 in July 2012.

New Construction Increased 36.9% in the Western/Southwestern states.

22.2% in the Northeast, -4.2% in the South, -7.3% in the Midwest.

The housing market is one of the few parts of the U.S. economy that has not slowed during the recent slowdown in the overall U.S. Economy.

It is possible that the housing market may contribute to the nations annual economic growth in 2012!!!!



100,000

777,778

1,455,556

2,133,333

2,811,111

3,488,889

4,166,667

4,844,444

5,522,222

6,200,000

1980 1985 1990 1999 2000 2001 2004 2005 2006 2007 2008 2009 2010 20112012-J

350000323000375000485000

776000

105100012830001203000

1086000877000880000886000

650000639000545000

44700004309000

45660004350000

4939000

5677000

61800005958000

5446000

460300046030004649000

30100002829000

2973000

Exit Housing Sales & New Home Sales

No.

of H

ousi

ng U

nits

Sol

d

1980 - July 2012

SALES NEW HOME SALES


0

350,000

700,000

1,050,000

1,400,000

1996 2000 2005 2006 2007 2008 2009 2010 2011

10099401066658

11126451197529

13380011357732

1265367

803803718599

Number Realtors belonging to NAR

REALTORS


Total Foreclosure Activity By State August 2012Illinois in 3rd Place


Foreclosure Activity by Type

August 2012


REO Sales decrease 31% from a year ago. 2nd QTR 2012




Foreclosures & Short Sales in the U.S.

The gap between REO’s and Short Sales continued to Shrink in the 2nd QTR 2012.

REO’s outnumbered short sales by just 9,833, the smallest difference since the 3rd QTR of 2007.

14% of all Sales were Non-Foreclosure Short Sales. A transaction on a property in which the foreclosure process as not yet started.

Realty Trac VP Daren Blomquist, “Given the shortage of supply and the seasonally strong buyer demand in the 2nd QTR 2012, it’s no surprise that the average foreclosure related sales price increased both on a quarterly and annual basis”




IL Cities with the highest gains in Home Sale Prices


IL Cities with the highest drops in Home Sale Prices


MRED Housing Supply


MRED Housing Supply


Chicago Housing Supply


Chicago Housing Supply


Chicago New Listings


Chicago Closed Sales


Chicago Market Time


60622


60622


60622


60622


60622


River North


River North


River North


Lincoln Park


South Loop


West Loop


What does ALL this data mean and what do you want me to do with it...

Inventory levels will continue to drop if the current market conditions continue.

Increases in home value prices.Increased competition from buyers and

investors.Fewer REO’s on the market and just as

many Short Sales.Traditional Marketing approaches will come

into play for gaining listings.Thursday, September 13, 12

realtor marke,ng

plan

real estate websites | online marke0ng | training


the realtor online marketing plan

section 2 Marketing Basics

Social Media

Trulia & Zillow

Develop Your Plan

Take into consideration the Market Conditions


just using social media won’t take you to the promise land of unicorns and pots of gold

using the social media’s are just TOOL’s to use for broadcasting your message and expanding

your reach...Thursday, September 13, 12

Social Media & Real Estate engage in social media both SOCIALLY & for REAL ESTATE.

don’t treat all social media plaBorms the same.

be willing to adapt to changes in how social media is used

and consumed by users.

reach for your natural crea,ve ability.

decide which social media plaBorms you want

to engage in.

be willing to get the informa,on and educa,on on how to

use these plaBorms.


the 3 main sources for real estate leads...

DATABASE LEADS: Your sphere of influence

COLD LEADS: Advertising, mass mailing, office phone calls, etc...

ONLINE - INTERNET LEADS: Social media, Trulia/Zillow, websites, blogging, etc...)


three undeniable truthsabout effective marketing

campaigns need an objective - goal. plus, they are set with a start & end point.

campaigns should run consistent and repetitious. (marketing never sleeps)

return on investment (ROI): campaigns must be measured and analyzed for cost vs. effectiveness.


3 stages of online - internet marketing for real estate

1. BASIC: Using Social Media and Real Estate Marketing Profiles.

2. ADVANCED: Websites, video creation, advanced social media, advanced Zillow/Trulia accounts.

3. BRAVEHEART: Craigslist Ads,Blogging, advertising, squeeze pages, advanced video blogging, pay per click ads. Spending money to generate leads


stage 1: basic full deployment of all free accounts

breakdown into two types of accounts

a. social media (facebook, youtube, linkedin, twitter, pinterest...)

b. online property marketing (zillow, trulia, homes.com, realtor.com...)

free profiles completely filled out for optimization.

activate program for building online testimonials.

back to basics - pictures and video


stage 1: basicagent branding

your own branding of your name and your business is extremely important when engaging online for lead generation.

take extra consideration of your profile pictures & logos.

think of your events, activities, and community and how you can interject these into your online marketing.

remember how your branding is extremely important to potential buyers and sellers when they find you online.


your primary mission in stage 1 is to get your professional name everywhere on

the internet through the use of free social media and property marketing sites

stage 1: basicyour mission


stage 1: basic Set up and optimize the following accounts: Use this as a guide for completing

facebooktwitteryoutubegoogle+google p lacesl inkedinyelppinterest

z i l low.comtrul ia .comrealtor.com

REAL ESTATE MARKETING WEBSITES

SOCIAL NETWORKING WEBSITES


NAR: 2011 Report On Homebuyer Statistics 37% were First-Time Buyers, Medium Age 31 63% Walked through a home that they first previewed online. 63% were Repeat Buyers, Medium Age 53 10% Found an Realtor online to buy a home.

INFORMATION SOURCES FOR BUYER PROPERTY SEARCH 53% Drove by a home they previewed online first. 88% Of buyers used Internet Searches for homes. 87% Of buyers used a Real Estate Agent for home searches. 55% From Yard Signs 30% From Newspaper Ads 19% Home Book and/or Magazine


stage 1: basicadditional notes

Consider using AngiesList.com if your looking for more exposure. It’s not free but effective. Make a plan for getting all of these profiles

completed. It should not take more than 1-2 weeks. Consider which social media you want to engage

in. It’s not absolutely necessary that you engage on all of them. Ask El Guapo for more info...


The Social Media Networks s imply provide some sort of out let or p lat form to broadcast your message.. .

Real tors wi l l of ten say to me “Hey is Facebook working for you? Because it doesn't work for me, I post al l of my l ist ings on it but never get any one interested”

Social Media Networks are not a Classi f ieds Ad. What works is your abi l i ty to generate meaningful re lat ionships and community. The network is just a place for you to do that re lat ionship bui ld ing in.

stage 1: changing your view on social media


The real power of social networking isn’t in social networking. The real power of social networking isn’t in collecting likes or retweets or followers or fans. The real power of social networking isn’t in gathering up large numbers of these abstractions.

The power of social networking is real. It is in creating real connections in real time by the use of Images, Videos, Ideas, & Thoughts....



Your relationships in the real world are real. Your ability to use digital tools and press buttons on keyboards and tap flat pieces of glass and plastic with invisible electronic sensors embedded and connected to more copper and silicon and then transmitted through the air to towers and wending through space and time until it arrives on someone else’s piece of glass where it jumps instantaneously into their mind...

where your idea becomes their idea too. This is the real power of social networking.




I believe both of these sites are as valuable as Social Media. Fill out your profiles 100% on both of these platforms. Update your listings & Connect your listings on both of

these platforms. Use Video & Additional Pictures for marketing your listings

online. Use the Trulia Blog to expand your authority on Buyer/

Seller topics and issues.

stage 1:


Probably the most important tool for you to use on these platforms are to use the Recommendations feature.

Start building your Realtor Online Presence by having a completed profile and plenty of Recommendations.

MOST IMPORTANT: Recommendations will help you place higher in the Agent Results & Listings Results.

stage 1:


Trulia & Zillow both sell different types of Advertising Plans. These plans go by Zip Codes. Apply basic marketing rules when engaging in

Advertising Plans on both Trulia & Zillow. Contact me for more information.

Advertisements





how you are pulled up with a basic account on zillow


one of chicago’s top agents not taking advantage of zillow , YET


one of chicago’s top agents n taking advantage of zillow


GOTO ZILLOW & TRULIA PROFILES ONLINE


SWITCH TO SOCIAL MEDIA SLIDES


stage 2: advanced real estate website

blogging

advanced Trulia & Zillow accounts

video production

it’s all about producing content, content, and more content.....


the real estate website a real estate website should be an information portal for your

clients & prospective clients

a base website is your online - interactive business card

info for buyers: school info, mortgage calculators, property searches, how to guides/e-books and tool kits

info for sellers: how to guides/e-books and tool kits, your marketing plan, property evaluations

info for real estate: short sales, community, rent to own, property management, etc...

The Blog: you can activate the blog feature of a wordpress website and begin producing weekly content for improving your natural SEO, plus establishing yourself as an authority figure in your market.

stage 2: advanced


blogging

blogging is an easy way to develop a catalog of information for buyers and sellers.

with effective blogging you can establish yourself as an authority figure on real estate in your community.

developing “community” pages/blogs are an effective way to build natural SEO for your website.

blogging well written articles can differentiate yourself from other competing Realtors in your area.

stage 2: advanced


Advanced accounts on Trulia and Zillow work. Advanced accounts must be tested and tweaked for

optimization. You still must have a completed profile and optimize your

listings for full effectiveness.

stage 2: advanced


video production there are two types of video Realtors produce. 1.) Property

Videos & 2.) Realtor Videos.

Property Videos: Showcases your property listing and the agent. Property videos should engaging and unique with limited speaking from the agent and GOOD music.

Agent Videos: Showcase the agent. They can be a simple introductory video, or, an informational video on a specific topic (short sales, first-time buyers, investment property, staging a home, etc...).

REAL: being real in your videos with good sound and video quality is most important. don’t be too scripted.

stage 2: advanced


stage 3: braveheart complete destruction to the enemy, conquer your

territory.

google/facebook ads.

craigslist Advertising w/squeeze pages.

paid SEO activities


Business

Realtor online marketing plan