Real GroovyReal Groovy

By Sarah Duncan 4721585

What they sellWhat they sell• Music

–CD’s –Records

• Books• DVD’s• Games

LocationsLocations

Auckland

DunedinChristchurch

Wellington

Threats / IssuesThreats / IssuesLegal Downloading Illegal Downloading

DownloadingDownloading• Legal and illegal downloading decreases

Real Groovy’s market share in the industry, as they only sell physical copies.

Threats / IssuesThreats / IssuesCompetitors Using Price

CompetitionCompetition• Real Groovy does not compete on price.

StrengthsStrengthsExtensive Range• Real Groovy

orders LP’s and CD’s from America which are not available in New Zealand.

StrengthsStrengthsFoot Traffic• New type of

consumer• Easily accessible

StrengthsStrengths2nd Hand Goods Ticket Retailer

A DifferenceA Difference• To increase their range Real Groovy

started buying people’s un-wanted CD’s, LP’s and books.

• Real Groovy brings new consumers in by selling Tickets direct from their stores for most concerts.

RecommendationRecommendation• Increase the advertising for the website

and free delivery NZ-wide!