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Ji Heo Han4941107
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Publishing its own 2 magazines
Running a movie ticket box
its
Current situation
s
and
Future
Trend in music sales
Digital Piracy
Location
Competition
While record sales decreased,
Digital music sales surged
Nearly Doubled
Record sales Digital music sales
It is not this...
But actually it is... just invisible
People prefer downloading because..
It is easy
It is free
It is fast
But it is Illegal!
Real Groovy has ONLY 4 stores nationwide
AUCKLAND
CHRISTCURCHDUNEDIN
WELLINGTON
May be losing potential customers
+
Brand recognition
especially in rural areas. . .
JB HI Fi
The Warehouse
Borders
New entrant, Australian music, DVD, games and hardware retailer
King of the Discount accessing more older and general market
Focuses on music as well as books, stationeries and gifts
They threat REAL GROOVY
With Lower price +
Other range of products
So,
Digital music sales
New stores
Service differentiation
Recognise and Start to sell digital music
Do not miss out potential market!
Start up new stores in different locations
Get more Brand Recognition!
Provide Real Groovy’s special services
Do not lose Customers from competitors!
Only available
in...
This PowerPoint is based on the situation analysis report from BUSINESS 191
Links to images:
http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%C0%BD%BE%C7&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=2&a=pho_l&f=tab&r=2&u=http%3A%2F%2Fcafe.naver.com%2Ftidzmadudtj%2F1045
http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%BD%C3%B0%A3&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=6&a=pho_l&f=tab&r=6&u=http%3A%2F%2Fcafe.naver.com%2Fxxmusic%2F12710
www.twistingthrottle.com/images/real-groovy.gif
http://www.tgv.com.au/IPOH/TGV/resources/images/dynamic/050127_JPG_JB_HERO_1_resized_434_152.jpg
http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png
www.nonstopmac.com/images/ipod-family.jpg
www.catholicweekly.com.au/images/2602.jpg
www.corante.com/.../archives/images/iPod.gif
http://www.the-reel-mccoy.com/movies/2003/images/PiratesOfTheCaribbean_poster.jpg
www.bordersstores.com
http://blogs.guardian.co.uk/digitalcontent/images/click3dec2007.jpg
http://images.travelpod.com/users/dane/usa_- summer_04.1091210220.raining_on_kids.jpg