Real estate client media plan

Client Real Estate Client

Campaign Objective Brand Promotion

Estimated Duration 60 DaysMedia Budget Amount(Rs.)

Print (30 Days) 59983510.00Magzine( Months) 933592.00

TVC Release (45 Days) 17711120.00Radio (30 Days) 6379200.00Digital (60 Days) 7121758.00

Outdoor Delhi +NCR ( DMRC+DND+Busshelter+MUIP) ( 30 Days ) 6143000.00

Total 98272180.00Less: Agency Commission @10% 9827218.00

Total Media Cost 88444962.00Creative Charges

Total TVC Making Charges 4500000.00Website Upgradation charges 20000.00

Total Cost 92964962.00Service Tax as applicable

Client Real Estate ClientCampaign Objective Brand PromotionEstimated Duration 30 DaysROITotal Impressions 22,400,000 Total Clicks 112,720

Media Cost 2,755,800.00INR Agency Commision@15% 413,370.00INR Grand Total 3,169,170.00INR

Notes: The inventories and sections are subject to availabilityPlan valid for 30 days onlyCreative charges extra as per the scope of the workThe Rates mentioned are subject to change as per the market Rate.Total Budget for 60 days (Rs.) 7,121,758.00INR ( Accroding to the performance will optimize the campaign)

Digital Plan

Total Budget for 60 days (Rs.) 7,121,758.00INR ( Accroding to the performance will optimize the campaign)

Vertical CostInbox 108,800INR News 472,000INR Business/Finance 620,000INR Professional Networking 295,000INR Ad Network 125,000INR Real Estate 740,000INR Search 195,000INR Social 200,000INR Total 2,755,800INR

4%

17%

22%11%

5%

27%

7%

7%

Budget BifurcationInboxNewsBusiness/Finance

Genre Site Ad Units Section DateEstimated Impression

Estimated Clicks Estimated Likes Buys Buy Rate Total Price Targeting

Digital Plan

Genre Site Ad Units Section DateImpression

Estimated Clicks Estimated Likes Buys Buy Rate Total Price

INBOX Yahoo Sky Inbox - Demo targeting 10 Days 1,600,000 1,600 NA CPM INR 68 INR 108,800 Delhi +NCR

Logo Branding Real Estate Section 30 Days Fixed 1,500,000 30,000 Fix Buy INR 255,000 INR 255,000 Fix buy so no Targeting

Logo Branding Real Estate Section 30,000 Fix Buy INR 255,000 INR 255,000

Advertorial Real Estate Section 14 Days Fixed- 1 Article each week 300,000 270 Fix buy INR 255,000 INR 255,000

LREC Homepage + Across the Site30 Days 500,000

1,250 CPM INR 150 INR 75,000 Pan India

Fix buy so no Targeting

Times oF india

News NA LREC Homepage + Across the Site 1,250 CPM INR 150 INR 75,000

Hindustan TimesLREC Homepage

30 Days 1,000,000 1,000 CPM INR 115 INR 115,000

Pan India

NDTV LREC Expando & Rollover Home page + Across the Site 20 Days 2,000,000 12,000 CPM INR 141 INR 282,000 Pan India

News NA

NDTV LREC Expando & Rollover Home page + Across the Site 20 Days 2,000,000 12,000 CPM INR 141 INR 282,000 Pan India

LREC Expando Homepage 1 Day Fixed 800,000 2,400 Fix Buy INR 225,000 INR 225,000 Multiple Across the site 20 Days 1,000,000 1,000 CPM INR 125 INR 125,000

Pan IndiaEconomic TimesMultiple Across the site 20 Days 1,000,000 1,000 CPM INR 125 INR 125,000

Reuter India MPU- 728*90 Across the site 30 days 1,000,000 1,000 CPM INR 170 INR 170,000

Money Control Multiple Ad Across the site 20 Days 1,000,000 2,000 CPM INR 100 INR 100,000

Business /Finance NA Pan India

Professional Networking

Linkedin(B2C) LRECRun on Profile + C level Targeting

30 Days 1,000,000 1,000 NA CPM INR 295 INR 295,000 Pan India

Ozone News/Regional/Vernecular Run Across the Site 30 Days 1,000,000 1,000 NA CPM INR 80 INR 80,000 Pan india

Google Multiple Display Network 30 Days 1,000,000 5000 NA CPC INR 9 INR 45,000 Pan India

Ad NetworkGoogle Multiple Display Network 30 Days 1,000,000 5000 NA CPC INR 9 INR 45,000 Pan India

Top banner Homepage 30 Days 300,000 1,200 Fix Buy on the rotation of 5 INR 80,000 INR 80,000 No TragetingMagic Bricks NA

Logo Homepage - Devloper gallery 30 Days 400,000 4,000 Fix for 30 Days INR 50,000 INR 50,000

India Property PageTear Home page 10 Dyas Fixed 1,000,000 10,000 NA Fix for 10 day INR 100,000 INR 100,000 Pan India

Real Estate

No TragetingMagic Bricks NA

India Property PageTear Home page 10 Dyas Fixed 1,000,000 10,000 NA Fix for 10 day INR 100,000 INR 100,000 Pan India

Search Google Text Ad RON 30 Days 1,000,000 13,000 NA CPC INR 15 INR 195,000 PAN India

Social Facebook Stamp Ad Profile Trageted + 25 30 Days 6,000,000 25,000 20,000 Cost Per Like INR 10 INR 200,000 Citi wise Targetting

22,400,000 112,720 INR 2,755,800 22,400,000 112,720 INR 2,755,800

News Regional Local VernacularASIANAGE AMARUJALA AGRATODAY MANORAMADNAINDIA BHASKAR DELHILIVE DINAMALAREXPRESSBUZZ NAVBHARATTIMES DIVYABHASKAREXPRESSINDIA PATRIKA BHASKARFRESHNEWS RAJASTHANPATRIKA EENADUIBNLIVE Punjabkesari LOKMATINDIATODAY jagbaani PATRIKAINEWSINDIA Raftar RAJASTHANPATRIKAKHABAREXPRESS AMARUJALALATESTNEWSONLINE SANDESHMERINEWS NAVBHARATTIMESMIDDAY NAVHINDTIMESPRESSMARTSAMACHARSAMAYLIVETEHELKATHEHINDUTHEVIEWSPAPERINDIAINFO

Media Cost 6,379,200INR Grand Total 6,379,200INR

Notes: The inventories and sections are subject to availabilityPlan valid for 30 days onlyCreative charges extra as per the scope of the workThe Rates mentioned are subject to change as per the market Rate.

Radio Plan ( For 30 Days)

Radio Channels Stations Campaign Duration No. of Spots per day

Duration of Spots FCT Secondages

Offer Rate (Per 10 sec.) Amount(Rs.)

Delhi 30days 10 spots 20sec. 6000Chennai 30days 10 spots 20sec. 6000Jaipur 30 days 10 spots 20 sec. 6000Lucknow 30 days 10 spots 20 sec. 6000Pune 30days 10 spots 20 sec. 6000Indore 30 days 10 spots 20 sec. 6000

M.P. 30 days 10 spots 20sec. 6000Rajasthan 30 days 10spots 20sec. 6000

2592/-

1400/-

RED FM 93.5

840000.00MY FM 94.3

Radio Plan

5 Sponsorship tags per day during the campaign. 1 Pre recorded RJ mention per day during the campaign.

1555200.00

Rajasthan 30 days 10spots 20sec. 6000Chattisgarh 30 days 10 spots 20sec. 6000

Delhi 30 days 10spots 20sec. 6000

Jalandhar 30 days 10spots 20sec. 6000

Pune 30 days 10spots 20sec. 6000

Lucknow 30 days 10spots 20sec. 6000

Chennai 30 days 10spots 20sec. 6000

Delhi 30 days 10 spots 20 sec. 6000Jalandhar 30 days 10 spots 20 sec. 6000

3Sponsorship tags for 7days & 15 RJ mentioned for during the campaign.

1400/-

Time Band (33%:33%:33%)

1836000.00Radio Mirchi 98.3

2 Sponsorship Tags

840000.00MY FM 94.3

BIG F.M. 1530/-

3060/-

Jalandhar 30 days 10 spots 20 sec. 6000Chennai 30 days 10 spots 20 sec. 6000

Delhi 30 Days 10spots 20 sec. 6000Lucknow 30 Days 10 spots 20 sec. 6000Jaipur 30 Days 10spots 20 sec. 6000Pune 30 Days 10spots 20 sec. 6000Chennai 30 Days 10spots 20 sec. 6000

6379200.00

Radio City 2050/-

Total Costing

1230000.00

BIG F.M. 1530/-918000.00



News Paper Plan

Publication Property Editions Page Position Size Size Total Space Offer Rate Amount

Main Edition (Hindi +English+Punjabi)

Chandigarh+Jalandhar+Bhatinda+Delhi

3rd Page Guranteed33.2(W)x51(H)

1 Full Page

12 X 20 (240 sq.cm.) 2

ads.2173.20 sq.cm. 1128/- 2,451,370

Real Estate (Saturday)

Chandigarh+Jalandhar+Bhatinda+Delhi

3rd Page Guranteed No16x25 (400 Sq.cm.)

2Ads800 Sq.cm. 465/- 372,000

Punjab Kesari Main Edition Punjab + Harayana Requested 3rd or 5th Page33(W) x 52 (H) 1

Full Page 12 X 20 (240 sq.cm.) 4

Ads 2676 Sq.cm. 800/- 2140800

Dainik Jagran Mian Edition U.P.+Uttaranchal Requested 3rd or 5th Page33(W) x 52 (H)

1 Full Page 12 X 20 (240 sq.cm.)

2Ads 2196Sq.cm. 4392/- 9644832

News Paper Plan (State Covered: Delhi+NCR+UP+Punjab+Haryana+M.P+ Rajasthan+ Gujarat)

Tribune

Dainik Jagran Mian Edition U.P.+Uttaranchal Requested 3rd or 5th Page1 Full Page 2Ads

2196Sq.cm. 4392/- 9644832

Dainik Bhaskar Dainik Bhaskar (Main)

CPH - 2 (Chandigarh+Punjab+ Harayana+Himachal+

Jammu+Delhi)

3rd /5th /Backpage52(H) x 33(W) 2

Full Page 12 x 24 (240 Sq.cm.) 4

Ads4392 Sq.cm. 2047.50/- 8992620

Divya Bhaskar Main Edition Gujarat 3rd/5th/Back Page No. 12 x 24 (240 Sq.cm.) 4

Ads960 Sq.cm. 800/- 768000

Dainik Bhaskar Main Edition M.P +Chattisgarh 3rd/5th/Back Page12 x 24 (240 Sq.cm.) 4

Ads960 Sq.cm. 3045/- 2923200

12 x 24 (240 Sq.cm.) 4 Dainik Bhaskar Main Edition Rajasthan 3rd/5th/Back Page

12 x 24 (240 Sq.cm.) 4 Ads

960 Sq.cm. 2802.8/- 2690688 29,983,510

HT Main Delhi 2nd Page33.2(W) X52(H)

(Full Page)18,00,000 per Insert

HT Estate Jacket Delhi Front Page & 2nd page

33.2(W) X45(H) Front Page &

33.2(W) x 52(H)2nd Page

20,00,000 Per Insert

TOI Main Delhi 2nd Page33.2(W) X52(H)

(Full Page)20,00,000 Per Insert

32.9(W) X47.5(H) Front Page &

3,00,00000

Hindustan Times

Times of India

6 Insert

6 insert

6 insert

Times Property Jacket Delhi Front Page & 2nd page Front Page & 32.9(W) x 52(H)2nd

Page

20,00,000 Per Insert

Total 59,983,510

6 Insert

GULF NEWS Gulf News aims to report authoritative, informative and engaging news. The main newspaper of up to 72 pages daily is divided into various sections including Region (Arabian Gulf and Middle East), World and Opinion, Business and Sport. The editorial coverage of Gulf News caters to a diverse readership of over 100 expatriate nationalities resident in the UAE and has specific pages related to news from certain parts of the worlds, representative of the population mix.

Frequency : Daily (English)Circulation : 1.25 LacReadership : 450,000Card Rate : $ 16058 full page

Suggested Option Publication : Gulf NewsSize : Full PageInsertion : Single Dimension: width 295mm x height 440mm Gross Rate: Rs.9,15,306 per insertionGross discounted rate : 8,23,764 per ins.Position : Anywhere

Publication : Gulf NewsSize : Full PageInsertion : Single Insertion : Single Dimension: width 295mm x height 440mm Gross Rate: Rs.12,81,428 per insertionGross discounted rate : 9,88,517 per ins.Position : India Page

Publication : Gulf NewsSize : Full PageInsertion : ThreeGross Rate: Rs.9,15,306 per insertionGross discounted rate : 7,77,993 per ins.Position : AnywhereGrid : 4 expenditure in Gulf News package [ $ 42861 to $ 71430 ] rate will be apply only on three insertions releases

Publication : Gulf NewsSize : Full PageInsertion : ThreeGross Rate: Rs.12,81,428 per insertionGross discounted rate : 9,33,592 per ins.Position : India PageGrid : 4 expenditure in Gulf News package [ $ 42861 to $ 71430 ] rate will be apply only on three insertions releases

933592.00



News Paper Plan

NDTV Time (RODP) Distribution Days Campaign Duration No of Sposts per day Duration Total FCT Offer Rate(Rs.) Total Amount(Rs.)0600-1200 33%1200-1800 33%1800-2400 33% Total 1620000NDTV ProfitTime (RODP) Distribution Days Campaign Duration No of Sposts per day Duration Total FCT Offer Rate(Rs.) Total Amount(Rs.)0600-1200 33%1200-1800 33%1800-2400 33% Total 1404000AAJ TAK - StandaloneTime (Weekdays) Distribution Days Campaign Duration No of Sposts per day Duration Total FCT Offer Rate(Rs.) Total Amount(Rs.)1800-2000 50% 18500/- 1850000

1620000

20 Secs 10800 1300/-

20 Secs

1404000

1500/-(Mon-Sun) 45 days 12 10800

2000

(Mon-Sun) 45 days 12

(Mon- Fri) 20days 10 10Secs1800-2000 50% 18500/- 18500002100 - 2300 50% 22100/- 2210000AAJ TAK - Standalone (Weekends) 0600-1200 50% 21550/- 21550001200-1800 50% 25650/- 25650001.2 Bonous (RODP+FTR) Total 8780000

Time Band Show Name Period Exposure per day Total Exposure Investment1800 - 2400 Coming Up L Shape 30 Days 8 240 19111200700 - 1800 Aston 30 Days 12 360 2160000

407112012851120

CNBC AwaazCNBC AwaazTime (RODP) Distribution Days Campaign Duration No of Sposts per day Duration Total FCT Offer Rate(Rs.) Total Amount(Rs.)0600-1200 33%

10

2000(Mon- Fri) 20days 10 10Secs

10 Secs 2000

Inovative Property

Total Inovative Property

(Sat-Sun) 20 days

Total AAJ Tak Deal

0600-1200 33%1200-1800 33%1800-2400 33%

Total : Total Amount(Rs.)NDTVNDTV ProfitCNBC AwaazAajtak

183600020 Secs 10800

17711120

(Mon-Sun) 45 days 12 1700/-

CNBC AWAAZ – Property Guru

The Concept

Property Guru is a series of on air shows on property aimed primarily at educating real estate buyers on criticalities of Successful Home buying/investing.

Ø CNBC AWAAZ has always put the cause of the Indian Consumers/Investors in the forefront & makes yet another endeavor to bring out the intricacies of buying, selling and leasing a property.

Ø The show also addresses issues like acquiring home loans, demystifying the paperwork and give legal advices.

Ø The show also has various real estate related queries from the across the country being answered by an expert.

On air entitlements for Parsvnath Developers:On air entitlements for Parsvnath Developers:

Presenting Sponsorship of Property Guru for 40 weeks· Integrated telecast promos - 5 exposures per day· Opening and Closing Tags· Astons during the show – 3 exposures per episode.· Fixed Spots during the show (details below)· Logo branding on all graphic plates in the show· Logo Bug during the show· Mailers to Money Control database· FCT (details below)

FCT Entitlements – CNBC Awaaz Band Time Days FCT Power Breakfast 0600-0900 (Mon-Fri) 9200 Market Hours 0900-1800 (Mon-Fri) 13800 Business Suite 1800-2400 (Mon-Sun) 13800 Weekends 0600-1800 (Sat-Sun) 9200 Total 46000 Fixed Spots Band FCT Property Guru 3600

Total Outlay: INR 1, 01, 20,000 (+ Service tax as applicable)

Terms & Conditions:The above proposal shall be subject to Network 18 terms and conditionsService tax, as applicable, will be charged over and above the total outlay and to be mentioned in all release instructions.All spots are subject to availability.No spots shall be aired during specials like Budget; Assembly Elections; World Cup and other Annual Special Properties.Mode of Payment: As per IBFNetwork 18 will have final discretionary rights on all content.

Time Band Show Name Period Exposure per day Total Exposure Investment

0700 - 1800 Coming Up L Shape 30 Days 15 450 2632500

1800 - 2400 Coming Up L Shape 30 Days 8 240 19111200700 - 1800 Aston 30 Days 12 360 21600001800 - 2400 Aston 30 Days 12 360 2880000

Headlines Morning (Khas Khabar)Channel- Aaj Tak Time Band Rate FCT Investment

Mon-Fri 7 am-10 am 5200 900 468000Sat-Sun 7 am-10 am 5850 360 210600

Total 1260 678600Gross Investment after 15% Preminium 780390

Total Outlay 11364010

S.No Location Media City Area Cost P.M. Frequency Discounted Cost P.M. Total Amount(Rs.) Printing Cost

1 Central Delhi Bus Shelter Delhi Connaught Circus 150000 2 110000 330000 Printing Extra

Delhi Lajpat Nagar 150000 2 110000 220000 Printing Extra

Delhi Select City walk 150000 2 110000 330000 Printing Extra

3 West Delhi Bus Shelter Delhi Karol Bagh 140000 2 100000 200000 Printing Extra

Delhi Pacific Mall 140000 2 100000 200000 Printing Extra

Delhi Laxmi Nagar 140000 2 100000 200000 Printing Extra

4 Central Delhi MUPI Delhi Connaught Circus 15000 6 12000 72000 Printing Extra

5 South Delhi MUPI Delhi Saket 15000 6 12000 72000 Printing Extra

South Delhi2 Bus Shelter

East Delhi Bus Shelter4

Printing Extra

6 West Delhi MUPI Delhi Karol Bagh 15000 6 12000 72000 Printing Extra

East Delhi MUPI Delhi EDM Mall 6 12000 72000 Printing Extra

1768000DND Size Media Cost P.M. Discounted P.M. Frequency Total Amount (Rs.)

1 Delhi - Noida (RHS) 20X10 Twin Poll 190000 170000 4 680000

2 Noida -Delhi(RHS) 30X15 Twin Poll 350000 340000 4 1360000

3Delhi - Nodia(RHS) 20x10 Pole after toll, Greater Noida Starts

190000 170000 4 680000

2720000DMRC

1 Central Secretarial - Panel 6X3 (Tracking Rail) 25000 3 75000

2 Lajpat Nagar Panel 10X5 Platform Panel 60000 3 180000

Printing Extra

Printing Extra

Printing Extra

Printing Extra

Printing Extra2 Lajpat Nagar Panel 10X5 Platform Panel 60000 3 180000

255000

10000000 For All Cities Branding

Delhi - Mumbai Airport Digital Ads charges 1400000

Extra DT Cinmea Slides

Printing Extra